UFC Presentation

BRANDING THE OCTAGON AN INSIDE LOOK AT BRANDING & THE ULTIMATE FIGHTING CHAMPIONSHIP PRESENTED BY Kristi Ammirati, Joe Avram, Fred Hergenraeder, Orlando Murrell, Rob Simnick

AGENDA ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Introduction ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Brand Leadership ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Brand Leadership Brand Leadership Matrix Market Share Share Growth - + High Low ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Corporate Branding ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Evaluating A Brand ,[object Object],[object Object],[object Object],[object Object]

Evaluating A Brand ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

History: Planting The Seed ,[object Object],[object Object],[object Object],[object Object]

Controversy ,[object Object],[object Object],[object Object]

History: Planting The Seed ,[object Object]

Let the Branding Begin: Building the Most Valuable Asset ,[object Object]

Staying on Top: The UFC’s Strategy and our Teams Insight ,[object Object],[object Object],[object Object]

Strengthening the Brand ,[object Object],[object Object],[object Object]

UFC Presentation

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UFC Presentation