Its a company study regarding export of mangoes in south korea

1. INTERNATIONAL BUSINESS
TOPIC: - EXPORTING MANGOES PRODUCT IN SOUTH KORIA
NAME ROLL.NO
MANOJ KANEKAR 84
NITESH BHORAVKAR 66
AKSHAY SHINDE 111
SUJIT SABAT 107
OMKAR PANDEY 95
SUBMITTED TO: PROF. BALA SUBRAMANIAN

2. OVERVIEW
 POPULATION-MEMBER
INCOME
AGE
GENDER
OCCUPATION

3. Industrial center
SEZ’s
River
Airports

4. EXPORT AND IMPORT POLICY
GOVERNMENT REGULATION
 THE PRODUCT ARE EXPORTED FROM INDIA PRODUCT MARKET
SHARE
 INTERNATIONAL MARKETING

5. Price

6. Place

7. Product

8. Promotion
 Objectives Inform Persuade Remind
 Advertising
 Public Relation
 Sales Promotion
 Personal Selling
 Direct Marketing
Objectives
Inform
Persuade
Remind
Advertising
Public
Relation
Sales
Promotion
Personal
Selling
Direct
Marketing

9. STPD
S-SEGMENTING
T-TARGETING
P-POSITIONING
D-DIFFERENTION
Useful
segment?
 Substantial
 Identifiable and
measurable
 Accessible
 Responsive
Undifferentiated Multisegment Concentrated
Attribute
Price and Quality
Use or Application
Product User
Product Class
Competitor
Emotion

10. THANKYOU