Corona has launched a summer promotion called "Beach Getaway Games", an online Facebook game where players control Corona's logo character to find a Corona bottle and win a trip to Cancun. The promotion is supported by online, mobile, and outdoor advertising. Corona is also running a sweepstakes with unique codes on bottles for 1,700 prizes including trips to Mexico. In addition, Corona will launch a Facebook page and mobile challenges to continue engaging consumers with finding their beach.

2. Cliente:
Corona
Fecha:
May
31,
2011
Categoría:
Social
Media,
Game
Agencia:
Pereira
&
O´Dell

3. h<p://pereiraodell.com/

4. As
a
summer
promoDon,
Corona
has
launched
Beach
Getaway
Games,
an
online
game
played
on
Facebook,
which
features
the
'griffin'
from
its
logo
on
a
quest
to
find
a
Corona
bo<le.
Whoever
finds
the
bo<le
wins
a
five
day
trip
to
a
beach
resort
in
Cancun,
Mexico.

5. Players
can
navigate
through
three
games
with
three
levels:
Fly
into
the
Fortress,
Capture
the
Corona
Beach
Bo<le
and
Swim
to
Safety.
The
promoDon
is
supported
by
online,
mobile
and
out
of
home
elements.

6. h<p://www.facebook.com/corona?ref=ts&sk=app_253965007970780

7. h<p://us.boxofsoap.com/corona/standalone/

8. We’ve
all
seen
the
images.
A
couple
relaxing
on
a
sandy
beach
in
some
balmy
tropical
desDnaDon,
icy
bo<les
of
Corona
topped
with
a
lime
resDng
on
a
table
between
the
two.
It’s
that
image
that
the
brand
wants
consumers
to
draw
upon
and
imagine
themselves
partaking
in
this
summer
as
it
begins
the
second
phase
of
its
“Find
Your
Beach”
campaign.

9. Phase
one
is
underway
with
a
treasure
hunt
of
sorts.
Unique
codes
are
placed
on
about
12,000
Corona
bo<les
and
cans
for
consumers
to
find
hidden
in
packages.
They
use
the
codes
to
enter
the
“Corona
Beach
Gateway”
sweepstakes
that
offers
1,700
prizes,
including
a
grand-­‐prize
trip
to
Mexico.

10. Beginning
this
month,
Corona
will
launch
a
Facebook
page
to
conDnue
the
theme
that
your
beach
doesn’t
actually
have
to
be
a
beach.

11. In
September,
a
mobile
promoDon
will
reward
users
for
parDcipaDng
in
a
number
of
acDviDes
with
the
brand
and
finding
their
own
beach.
Whether
it’s
checking
in
at
a
stadium
or
a
ski
lodge,
challenges
will
change
depending
on
the
users
lifestyle,
the
season
and
even
holidays.
Pereira
O'Dell
developed
the
social
media
plaforms.

12. h<p://www.youtube.com/watch?v=uQoRmy9G864

13. h<p://www.youtube.com/watch?v=uQoRmy9G864

14. h<p://www.youtube.com/watch?v=uQoRmy9G864

15. h<p://www.youtube.com/watch?v=uQoRmy9G864

16. h<p://www.youtube.com/watch?v=uQoRmy9G864

17. h<p://www.facebook.com/corona?ref=ts&sk=app_253965007970780