Media A2 Final Pitch.

1. Final Pitch

2. Artist:
• Tyler The Creator
• Tyler is a young alternative Hip-Hop artist. He
is known for being spontaneous and
unconventional.
• A member of Odd Future

3. Album:
As for the album it will be a Yonkers EP with exclusive
tracks.
1.
2.
3.
4.
5.
6.
7.
8.
Yonkers ( original)
Yonkers (radio edit)
Yonkers (money team mix)
Yonkers (instrumental)
Yonkers special
Interview with Tyler
Tyler freestyle with Odd Future
Tamale finale

4. DVD
• Our DVD will include a 5 minute documentary
styled video with producers: Edward Boon,
Oliver Ridsdale and Edward Lee. We will be
talking about each of our contributions (ie:
cinematography, producing, editing etc) we
will be taking clips filmed from when were
drafting ideas to when we are on set shooting
the video. As well as this the final music video
will be included on the DVD.

5. Digipak Cover
• The Digipak will have a dark colour scheme; blacks greys
and some whites for highlighting. The front cover of the
Digipak will feature a heavily edited picture of the location
we shot at. It will have a radial gradient overlay to
emphasise the shape of the tunnel and to draw attention
toward the album title. We are following a convention of
Tyler's by including the Golf Wang cat logo. The back cover
will be the same – however it will have the track list,
barcode, EEO logo and small print, to add validity to the
cover. The inside cover will be an oversized picture of Rory's
face (the actor in our video,) this image has also been used
on the album poster advert which helps create brand
recognition and consistency.

6. Audience Profile
• All of the design work is in light of how Tyler’s
would be. This means that the target audience
will be attracted to it and may potentially
want to buy it. Our cover closely follows some
of Tyler conventions – Satanism for example
with the inclusion of upside down crosses,
dark colours and unexplainable extras – Rory's
face for example.