The Lone Ranger, directed by Gore Verbinski and produced by Jerry Bruckheimer for Walt Disney Studios Motion Pictures, had an estimated $375 million budget for production and marketing but only grossed $260 million worldwide, resulting in a loss for Disney. Reasons for the marketing failure included the film being niche for a global audience and not appealing to the target younger demographic, with over half the audience being over 35 and less than 20% under 18.

1. The lone ranger (Disney)
Sumaya Mohamud

2. Production practices:
DIRECTOR: Gore Verbinski.
PRODUCER: Jerry
Bruckheimer
Between the production and marketing costs, The Lone Ranger is estimated to have cost
as much as $375 million.
Gross was $260 million
worldwide.
Distributed by:
Walt Disney Studios
Motion Pictures
An estimated $225 million production budget
plus an additional $150 million marketing
budget.

3. Awards:
My source from: The Lone Ranger (2013 film) – Wikipedia

4. $150 million marketing budget.
Reasons why Disney’s The Lone
Ranger’s marketing was unsuccessful.
It is a niche film for a global audience.
Not the right type of audience: One estimate suggests that
58% of people who watched ‘The lone ranger’ were over the age of
35 with less than 20% of viewers under the age of 18.
The film studio suffered under the weight of marketing expenses for “The Lone
Ranger”, a bomb that could ultimately cost the entertainment conglomerate $190
million.
My sources from: The Hollywood reporter.

5. Trailer of The lone ranger
http://www.youtube.com/watch?v=LoVhgaj6PiE