1. PARANORMAL ACTIVITY
By n1c0l3 th4p4

2. PRODUCTION PRACTICES
CAST:
Katie Featherstone – Katie
Micah Sloat – Micah
Mark Fredrichs – Psychic
Amber Armstrong – Amber
Ashely Palmer – Diane
Budget:
$15,000
Themes:
Horror, Trauma
Director/Written/Cinematography/Edited By:
Oren Peli

3. DISTRIBUTION STRATEGIES
Marketing:
The use of social networking site such as Twitter, Facebook, Email friends,
Use of blogs & websites etc.
The two main use which was the most effective was Facebook & Twitter.
As you can see here, “Paranormal
Activity” became a trending topic. Which
means it was one of the most talked about
on twitter.
People are uploading
reaction videos and posting
it over facebook which
promotes the movie.
Reality or Fiction?
There are
people who
are
uploading
their
reaction to
paranormal
activity

4. POWER OF THE
STUDIO/CONGLOMERATE (GLOBAL
REACH/MEDIA POWER)
Distributed by:
PARAMOUNT PICTURES
http://paramountstore.com/paranormal-activity.html
Empire Awards, UK 2010:
Nominated – Best Horror
Festival releases/awards:
25 November 2009 (UK)
MTV Movie Awards, 2010
Nominated – Best Scared As S***T Performance ~ Katie Featherston
People’s choice awards, USA 2010
Nominated – Favourite Independent Movie
Screamfest, 2007
WON – Festival Trophy ~ Best Actress, Katie Featherston
WON – Honorable Mention ~ Oren Peli
Teen Choice Awards, 2010
WON – Choice Movie: Horror/Thriller
Nominated – Choice Movie Actor: Horror/Thriller ~ Micah Sloat

5. DID YOU KNOW?
 Filming was completed in 10 days
 The director saw that “Jaws” made some people not want to go in the sea
anymore. That the “The Blair Witch Project” stopped people wanting to
go camping. He wanted “Paranormal Activity” to stop people from
sleeping which was a success
 Oren Peli (The Director) shot the entire film with a home digital camera.
 On October 25, 2009, Paramount Pictures announced plans for a sequal
 Paramount bought the domestic rights for the film and sequels for
$300,000

6. ACTIVITY!       
IN YOUR OPINION:
WHICH ONE WAS MORE INFLUENTIAL TO MAKE THIS MOVIE
SUCCESSFUL, THE PRODUCTION PRACTICES OR THE
DISTRIBUTION STRATEGIES
DISCUSS