43% of search engine users search locally to buy offline and 73% of online activity is related to local content, so it is important for businesses to build local listings on search engines like Google, Yahoo, and Bing. When building listings, businesses should provide a complete description, pictures, videos, hours, and payment options and use relevant categories and tags to target local keywords. They should also optimize local landing pages and get citations and links from other sites to improve local search rankings.

2. Why Local? 43% of search engine users are searching locally to buy offline (Comscore) 73% of online activity is related to local Content (google)

3. Why Local?

4. Register Google http://local.google.com Yahoo http://listings.local.yahoo.com Bing http://ssl.bing.com/listings

5. Build your listing

6. Build your listing Be as complete as possible Description Pictures Videos Hours of Operations Payment Options Details

7. Build your listing - Categories Use your categories as you would your target keywords Don’t stuff keywords Make sure your landing page supports categories added Use Google Sets for Ideas

8. Build your listing - Tags

9. Build your listing - boost

10. On PAge Add City + State to title tags for local landing page Make sure all pages have local address on them Use local keywords in content (Don’t go nuts) and headers Use Hcards (Microformats)

11. Citations and Links Links now showing importance in Google Places rankings Citations = Mentions

12. List, LIST, LIST, & List More List Everywhere

13. Review Sites