An exploration of how to use behavioural quirks to nudge people towards sustainable actions: The last great untapped area behind technological and legislative solutions (and a hell of a lot cheaper too).

1. Creating sustainable behaviour 19 th February 2010 Oliver Payne, Founder, CEO, The Hunting Dynasty , (Undisclosed recipient)

3. Creative Director - Global, Regional - London - Awarded, Judge Planning Director - Global, Regional - London, Hong Kong, Amsterdam - Awarded

4. “ … very impressive work. ” Justin Hall, Discovery Channel Environmental Explorer Founder, CEO Partner, Planning Director

7. 1. Simply ask

10. 1. Simply ask

15. 2. Ask using the right words

23. 5. Ask using the right fake authority

32. 9. Add options

37. 12. Ask a completely different question

42. 13. Let the feedback ask the question

48. 14. Don’t ask. ( Tell .)

54. Who’s doing it?

55. “ One remarkable note about both the hotel towel messages and the utility smiley faces: neither approach had ever been tried by the industries. It was not a process of trial and error. The techniques that radically boosted efficacy were a direct result of social psychological theory.” Making buildings more efficient: It helps to understand human behavior | Grist.org

56. Until now…

57. Smart measuring technology Take a fee for collating and presenting supply data to existing utility companies’ customers

59. Are the results any good?

60. Real results where OPOWER Home Energy Reporting system has been implemented, it has consistently and predictably delivered between 1.5% and 3.5% in average energy savings across the entire targeted population

61. Real interest Finalist for Discovery Channel's 2010 Edison Awards CEO's live interview on Fox Business Featured in USA Today In Washington Post as "best example of climate psychology in action" David Cameron, highlights OPOWER at TED2010 “ The next age of government”

62. Are behavioural communications expensive to implement?

65. Is there a market for it?

66. Making buildings more efficient: It helps to understand human behavior | Grist.org “ Tim Stout, vice-president of energy efficiency at [Massachusetts utility] National Grid, admits that most of the company’s efforts toward conservation have been tied to infrastructure and hardware… ‘When we look at the remaining potential for efficiency,’ Stout says, ‘changing consumer behavior is the next wave of savings that needs to be tapped.’”

67. How to do it – in 5 points

68. How to do it – in 5 points 1. Ask people to indicate the extent to which they think energy efficiency is a good thing (engage cool, calm, rational brain) 2. Make it a public (likely to be consistent with it) 3. Focus on what stands to be lost instead of what stands to be gained (loss aversion is strong) 4. Tell them what their neighbors are doing (social norms) 5. Tell them what experts are saying (Authority effect means people likely to obey and believe experts) Never mind what people believe—how can we change what they do? A chat with Robert Cialdini

69. How to do it – in 1 sentence

71. Creating sustainable behaviour Thank you [Soon to be released - The 19 Ways To Create Sustainable Behaviour – click for more]