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Cisco Systems: Writing the Rules for the New World of Business
When he was working at IBM Corporation and Wang Laboratories, John Chambers, now CEO of
Cisco Systems, got a firsthand look at how the reluctance to change can damage a company. He
believes the new rules of business competition demand new organizational forms: ones based on
change rather than stability, organized around networks ratherthan rigid hierarchies, and based on
inter-dependencies with organizational partners.
Not surprisingly, Cisco—the leading maker of routers, switches, software, and other gear that
keeps the Internet running—uses the Internet in virtually every aspect of its business, from sales and
marketing to recruiting. Nearly 75 percent of all customer orders are handled via the Net, with the
majority of those booked, credit checked, scheduled for manufacturing, and sent to the factory
without human interference. In addit
