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Visual inspiration for a Happy Meal packaging redesign that never actually happened.
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ImagiNation
1.
I magi n
ation unleash the dragon
2.
. This
scrapbook is about us imagining a new and more inspiring visual philosophy for Imagine™. What ideas are in our box?
3.
The next few
pages explore some distinct visual styles. Think of them as jumping off points.
4.
As Quentin Blake
would no doubt agree, there’s more than one way to fly…
5.
6.
Imagine touching an
entire generation of kids the way this film did...
7.
“ Keep true
to the dreams of thy youth…”
8.
“ Imagination
is the one weapon in the war against reality”
9.
It’s all about
making the right Impression…
10.
“ Everything has
its beauty - but not everyone sees it”
11.
Inspiration doesn’t always
come from above …sometimes its right beneath your feet.
12.
Memory feeds the
imagination
13.
“ Reality is
merely an illusion - albeit a very persistent one” albert einstein
14.
Sometimes less is
more
15.
16.
17.
“ to be
with children who are bursting with ideas… eyes shining… cheeks pink with excitement… brains on fire… is unbelievably thrilling and exciting”
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