At drive virksomheder med formål er som at drikke en potent eliksir. Det er ekstremt kraftfuldt og man bliver afhængig og glad. Claus Meyer TEDxTalk: www.youtube.com/watch?v=NxlPbnMWOsk Zappos commercial: http://www.youtube.com/watch?v=UJOpWDR8MZ0

1. facebook.com/thepurposemakers 19. marts 2013
purpose.dk Ole Kassow
Co-Founder at Purpose Makers
Co-Organizer at TEDxCopenhagen
Wednesday, March 20, 13

2. Ville du arbejde for en psykopat?
Wednesday, March 20, 13

3. Wednesday, March 20, 13

4. Jack Welch "Shareholder Value was
probably the dumbest
idea in the world.
Shareholder value is a
result, not a strategy.
Your most important
constituents are your
employees, customers
and your products.”
Wednesday, March 20, 13

5. Profit
Begejstrede
kunder
Top-
motiverede
medarbejdere
Kultur
Formål
Purpose Makers
Wednesday, March 20, 13

6. Kæden er kun så
stærk som det
svageste led
Wednesday, March 20, 13

7. re t re t vt ret
ti e
e g e A ak g
a g a
ng e ng en
g
E U u
Wednesday, March 20, 13

8. A B C
Effekten af at belønne toppræstationer
Wednesday, March 20, 13

9. Så længe opgaverne kun involverede
mekaniske færdigheder, virkede
belønningerne som forventet.
Men så snart opgaverne krævede bare
elementære kognitive færdigheder, ledte en
større belønning til en dårligere præstation.
Wednesday, March 20, 13

10. Prisen for mistillid
Wednesday, March 20, 13

11. Faktisk
1/10-30/9 Pr. måned Oktober November December Forskel 3 mdr årligt tab
SuperBrugsen 65,607 5,467 3,225 2,279 594 -10,304 -30,682
Superbest 13,955 1,163 3,114 4,299 1,666 5,590 -39
Netto 2,626 219 182 0 0 -475 -2,479
Nemlig 33,987 2,832 2,367 5,410 5,660 4,940 11,177
Irma 9,160 763 1,927 337 632 606 3,957
125,335 10,445 10,815 12,325 8,552
Wednesday, March 20, 13

12. På en skala fra 0-10 hvad er sandsynligheden for,
at du vil anbefale os til en ven eller kollega?
Detractors (bagvaskere) Passives Promoters
(fans)
0 1 2 3 4 5 6 7 8 9 10
Net Promoter Score = % promoters - % detractors Source: Bain & Company
Wednesday, March 20, 13

13. Større, hurtigere, billigere, slemmere, nu
Wednesday, March 20, 13

14. Velvilje
(T + P + I)
S
Social kapital
Tillid
Wednesday, March 20, 13

15. Betterness
Business
Busyness
Wednesday, March 20, 13

16. Business
Vision Mission
Mål-
Strategi sætninger
Wednesday, March 20, 13

17. Betterness
Ambition Intention
Begræns- Impera-
ninger tiver
Wednesday, March 20, 13

18. Begræns-
ninger
Wednesday, March 20, 13

19. PurposeMakers
Wednesday, March 20, 13

20. Wednesday, March 20, 13

21. Wednesday, March 20, 13

22. Monday, February 18, 2013
Wednesday, March 20, 13

23. Grundfortællingen
Wednesday, March 20, 13

24. Wednesday, March 20, 13

25. Wednesday, March 20, 13

26. Wednesday, March 20, 13

27. Monday, February 18, 2013
Wednesday, March 20, 13

28. Wednesday, March 20, 13

29. Wednesday, March 20, 13

30. Arbejdsglæde
Positive word-of-mouth
Tillid - social kapital
Ægte loyalitet
Præference
Awareness
Salg
Wednesday, March 20, 13

31. Klogere, sundere, dygtigere, tættere og sejere
Wednesday, March 20, 13