How to build digital experiences using video online?

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The document discusses how companies can use online video to engage customers. It notes that people now expect to access content on their own terms via the internet. Traditional push marketing does not work online. The document then provides statistics on growing online video viewership. It suggests that video is popular because people can access what they want whenever they want. It lists some examples of company video campaigns and provides tips for using video to interact with viewers rather than just publishing passive content.

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"Companies stage an experience when they engage customers in a memorable way"

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Facts & figures on online video

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„ eMarketer projects there will be 144 million online video viewers in the US this year, growing to 188 million viewers in 2013."

Why the video content is so popular?

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How information is absorbed

The quiz… With prizes 

Video ammunition

Sprite / youtube.com/greeneyedworld

Tampax / www.zack16.com

mBank / www.ror-off.pl

Kraft / www.lugo.com.pl

Lexus / www.lstudio.com

Ikea / unavailable 

Wyborowa / www.wodka.com

Twix / www.twix.com

Diesel / unavailable 

Cnet / reviews.cnet.com

Orange / www.mojtelefon.info

5 tips on how to engage through on-line video

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Thank you for your attention! Digital One ul. Dowborczyków 25 90-019 Łódź, Poland Tel. +48 42 677 14 77 Fax +48 42 677 14 78

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A DAY IN THE LIFE OF A SALESMAN / WOMAN

A DAY IN THE LIFE OF A SALESMAN / WOMAN

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RSA Conference Exhibitor List 2024 - Exhibitors Data

RSA Conference Exhibitor List 2024 - Exhibitors Data

RSA Conference Exhibitor List 2024 - Exhibitors Data

Exhibitors Data

Último (20)

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It will be International Nurses' Day on 12 May

It will be International Nurses' Day on 12 May

It will be International Nurses' Day on 12 May

The Path to Product Excellence: Avoiding Common Pitfalls and Enhancing Commun...

The Path to Product Excellence: Avoiding Common Pitfalls and Enhancing Commun...

The Path to Product Excellence: Avoiding Common Pitfalls and Enhancing Commun...

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A DAY IN THE LIFE OF A SALESMAN / WOMAN

A DAY IN THE LIFE OF A SALESMAN / WOMAN

A DAY IN THE LIFE OF A SALESMAN / WOMAN

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RSA Conference Exhibitor List 2024 - Exhibitors Data

RSA Conference Exhibitor List 2024 - Exhibitors Data

RSA Conference Exhibitor List 2024 - Exhibitors Data

How to build digital experiences using video online?

1.

2.

3. "Companies stage an experience when they engage customers in a memorable way"

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11. Facts & figures on online video

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14. „ eMarketer projects there will be 144 million online video viewers in the US this year, growing to 188 million viewers in 2013."

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19. Why the video content is so popular?

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21. How information is absorbed

22. The quiz… With prizes 

23.

24. Video ammunition

25. Sprite / youtube.com/greeneyedworld

26. Tampax / www.zack16.com

27. mBank / www.ror-off.pl

28. Kraft / www.lugo.com.pl

29. Lexus / www.lstudio.com

30. Ikea / unavailable 

31. Wyborowa / www.wodka.com

32. Twix / www.twix.com

33. Diesel / unavailable 

34. Cnet / reviews.cnet.com

35. Orange / www.mojtelefon.info

36.

37. 5 tips on how to engage through on-line video

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43. Thank you for your attention! Digital One ul. Dowborczyków 25 90-019 Łódź, Poland Tel. +48 42 677 14 77 Fax +48 42 677 14 78

44. About Digital One Digital One is a brand with 10 years of experience in interactive communication. We create digital strategies for brands with focus on ROI.