The relationship between Us and Social Media.

1. WE WERE ASKED TO MAKE A PRESENTATION ON
‘MAN’S ASSOCIATION WITH
SOCIAL MEDIA’.
AND TO PREPARE IT, IT TOOK ME 1 MONTH AND 9 DAYS.

2. WHY?
*BECAUSE I WAS BUSY TAKING INSPIRATIONS FROM
FACEBOOK -> TWITTER -> LINKEDIN -> YOUTUBE -> FACEBOOK = CONFUSION -> MORE CONFUSION -> NO OUTCOME
T.S.ELIOT WAS PROVED RIGHT.
“Being on social media is like being distracted from distractions by distractions.”
SO, I FIGURED OUT, AT THE END,
IT IS ALL ABOUT THE VICIOUS CIRCLE OF THE
WEB.

3. HENCE, MY TOPIC FOR THE PRESENTATION:
SPIDEY, CAUGHT IN THE WEB.
where, we talk of how a spider weaves its web to catch its
prey and is always caught in it to prove its own existence and
to sustain its survival.
CHARACTERS:
WEB
MAN, THE (SUPPOSED-TO-BE) SOCIAL ANIMAL
A VICIOUS CIRCLE, CREATED BY MAN AKA SPIDEY
SPIDEY

4. WHY DOES SPIDEY WEAVE THE WEB?
the need for social media marketing.
- to make its presence ubiquitous
(Social media makes or breaks an individual’s or firm’s image in front of its tg.)
- to engage in some primary activity to keep itself busy
(Social media is the technology that connects people
— whether it’s used to share content, information or just to chat)
- to catch its prey
(Social media helps in picking up the right tg,
and targeting them with the right kind of information they are interested in.)
- to prove its existence
(Social media emphasizes, re-emphasizes and helps recall different aspects
of the behavior of an individual or a firm, to ensure the return of its patrons).
“You are what you share”.
- Charles Leadbeater, We Think : The Power of Mass Creativity

5. HOW DOES THE WEB HELP SPIDEY?
The five basic fundamentals of social media marketing.
#1
THE
FLIES
ARE
SCARED
OF
SPIDEY.
What
your
customers
say
about
you
ma@ers.
Let’s
face
it.
We
all
live
in
a
world
full
of
adverIsements
and
we
just
don’t
trust
what
brands
say
about
themselves.
However,
we
do
trust
what
our
friends
say.

6. HOW DOES THE WEB HELP SPIDEY?
The five basic fundamentals of social media marketing.
#2
THE
FLIES
SPREAD
THE
GLORY
OF
SPIDEY.
Online
recommendaIons
translate
into
purchases.
Good
or
bad,
people
are
influenced
by
their
friends
or
peer
groups.
So
‘friend
recommendaIons’
have
a
significant
impact
on
purchasing
decisions.
How
big
is
that
impact?
According
to
a
MarkeIngProfs
survey,
73%
of
the
Indian
parIcipants
learnt
about
a
product
online
and
51%
had
purchased
a
product
based
on
an
online
recommendaIon.

7. HOW DOES THE WEB HELP SPIDEY?
The five basic fundamentals of social media marketing.
#3
FLIES
ARE
SCARED
OF
SPIDEY’S
TRAP.
You
must
provide
a
great
customer
experience.
Social
media
provides
every
individual
with
a
stage
to
share
their
thoughts
and
opinions
with
friends
and
other
consumers.
-­‐
If
you
provide
them
with
a
great
customer
experience,
social
media
will
reward
you
with
posiIve
reviews
and
endorsements
that
would
a@ract
new
business.
-­‐
If
a
customer
has
a
less
than
perfect
experience,
social
media
will
let
you
know.
But
that's
not
such
a
bad
thing
so
long
as
you
take
the
opportunity
to
respond
to
them
and
use
that
feedback
construcIvely
to
improve
the
way
you
serve
your
customers.
Bottom-line:
There’s no marketing cure for providing poor customer-service.

8. HOW DOES THE WEB HELP SPIDEY?
the five basic fundamentals of social media marketing.
#4
FLIES
ARE
SCARED,
YET
ATTRACTED
TOWARDS
SPIDEY’S
TRAP.
Permission
is
the
key.
In
a
world
full
of
interrupIve
markeIng
noise,
permission-­‐based
markeIng
is
a
powerful
tool
for
fighIng
through
the
clu@er.
Permission
comes
in
many
forms:
-­‐
Opt-­‐in
with
an
email
address
-­‐
Facebook
‘Like’
-­‐
Twi@er
Follow
-­‐
LinkedIn
ConnecIon
-­‐
A@endance
at
an
Event

9. HOW DOES THE WEB HELP SPIDEY?
the five basic fundamentals of social media marketing.
#5
SPIDEY
LOVES
STAYING
IN
THE
WEB
-­‐
ITS
COMFORT
ZONE.
You
must
listen
and
respond.
Social
media
markeIng
is
more
about
listening
and
responding
than
it
is
about
broadcasIng
a
message.
It's
criIcal
that
you
monitor
what
people
are
saying
to
you
and
about
you,
your
industry,
your
areas
of
experIse
and
your
compeItors.
You've
also
got
to
be
responsive
—
whether
it's
to
respond
directly
to
a
customer’s
quesIon
or
suggesIon
or
join
a
discussion
where
you
can
share
your
own
knowledge.
Must remember:
To build relationships you don’t need to speak ‘social media’, you just need to be yourself. Talk on social media the same
way you do in real life..

10. building a web is the ulterior motive of spidey’s life.
social media marketing is a commitment.
You
don’t
have
to
put
a
ring
on
it,
but
just
like
in
real
life,
it
takes
Ime
and
effort
to
build
relaIonships.
And
unfortunately,
someImes
that
effort
doesn’t
generate
immediate
results.
With
social
media
markeIng,
you
need
to
be
consistent
and
paIent.
Those
relaIonships
you
build
will
pay
off
over
Ime
through
increased
customer
loyalty
and
advocacy.
To
be
an
effecIve
Social
Media
Marketer
you
need
to:
-­‐
Invest
Ime
in
both
talking
and
listening
(Even
just
10-­‐20
minutes/day)
-­‐
Have
a
plan
for
creaIng
engaging
content
-­‐
Find
the
right
tools
that
will
help
you
save
Ime
“The essence of social media is in knowing your audiences and engaging them in something they love”.
- Anonymous.

11. spidey and its web.
relationship between social media and us.
“Social
Media
is
not
a
one-­‐way
broadcast
channel.
We
are
no
longer
broadcasters.
We
are
now
a
part
of
the
community
we
wish
to
inform,
and
therefore
we
must
establish
prominence
and
earn
influence
in
order
to
amass
a>en?on,
ins?ll
enthusiasm,
empower
ambassadors,
and
create
a
community
of
loyal
collaborators
towards
a
more
meaningful
form
of
unmarke?ng
and
communica?ons.”
-­‐
BRIAN
SOLIS,
SOCIAL
MEDIA
EXPERT
AND
AUTHOR
OF
ENGAGE.

12. oindrila dasgupta