2. AhmedAbAd FAshion
PArAdise
inFormAtion

3. Introduction
For the first time fashion steps into the world of the Gujarat. The rich
culture, heritage and vibrant history of Gujarat infuse an electric mix of
elegant fashion with Royal style.
“Ahmedabad Fashion Paradise ” heralds a fresh outlook at fashion weeks all
over
the country with a focus on bringing together the best National, International
and emerging fashion talents who bring innovation to the star-studded World
of Fashion and Lifestyle.
Ahmedabad Fashion Week is a celebration of the fashion flavors of Gujarat
and the Commercial aspect of building a novel business platform for designers
to showcase their latest designs for current trends and exposing the buyers
and media to future prospects in this dynamic world of fashion.

4. The Event
Tentative Designers and
Celebrity
Jaipur Fashion Paradise ” is a 2 days extravaganza full of luxury, style and
glamour with cultural elements Varma
. Rohit of Rajasthan, will be featuring
collections of 24 to 30 renownedDasgupta & International Designers
. Sumit National
with a few upcoming talents. The event will also showcase collections
. Kirti Rathore
from world renowned Jewelry Houses and scintillating accessory
. Shivani Joy
designers. This mega event will be patronized by well sought after stars
. Rajesh Shetty
from the Indian Film and.Fashion Fraternity.
Sadan Pande
. Urvashi Khanna
Rajasthan Fashion Week is all about fashion, style and luxury .

5. Tentative Celebrities
. Sunny leone
. Ayushman Khurana
. Mugdha Godse
. Jiah Khan,
. Sonal Chauhan
. Sayali Bhagat
. Sohel Arora

6. Tentative Anchors
. Khyati Kava
. Swati verma

12. Ahmedabad Fashion

13. The Venue
Set in the mesmerizing landscape of the beautiful Gujarat city
(Ahmedabad) Fashion Week will be hosted in the most exotic of
hospitality
destinations that have emerged in Ahmedabad, The NARAYANI HOTEL &
RESORTS.
Nr. Apollo Hospital Airport Gandhinagar Road Bhat, Gandhinagar
382428
on 07th–08th 09th June , 2013.
The Narayani Heights Ahmedabad is unlike any other with its earthy
and lively décor and royal themes that exude elegance from every
corner, what it retains
perhaps is the impeccable service and comfort.

14. Brand Exhibition in 5 star Property
Segment
. Garment
. Cosmetic
. Jewelers
. Handicraft

15. The Objectives
To make Gujarat one of the Fashion Capitals of India.
To create an Annual Business of Fashion Meet between top
Fashion Designers & Buyers Worldwide.
To create a platform to showcase and promote Ethnic and
Indo-Western Fusion Fashion in India.
 Ideal launch pad for brand expansion in and around
Gujarat and whole of India.
To offer an opportunity to showcase Lifestyle Brands in
Gujarat.
To Promote Gujarat Tourism and its special components
and attractions.

16. The Organizer
Gujarat Fashion Week is brought to you by
‘ OhO event & Joint venture Entertainment. ’
As a marketing communication partner OhO event delivers
integrated Communication Concepts, Creative Brandings,
Advertising, Events, Promotion Activities and Celebrity
Management work that is based on a deep understanding of
the clients marketing, sales and promotional strategy.
OhO Event also brings to its assignments capabilities in marketing,
Promotional Activities, Concepts, Events, Shopper Marketing
and Customer Relationship Management.
Oho Event pioneers in organizing and managing unique concept
event & shows worldwide.

17. The Designers
Categories
•INTERNATIONAL DESIGNERS
•CELEBRITIY DESIGNERS
• ESTABLISHED DESIGNERS
•EMERGING DESIGNERS
•GEN NEXT DESIGNERS
• ACCESSORY DESIGNERS

18. Projected Brands
Projected Brands
AFW is Focusing to involve world Famous Brands like:
Vodafone, Rolls Royce, Jaguar, Harley Davidson, Signature
Premium, Jack Daniels, Videocon, Samsung Mobile,
Kingfisher Airlines, Indigo Airlines, DHL, Tata Motors, Aircel,
Mango, La Senza, Triumph, Portico, VIP luggage,
Samsung, Spaces, BMW, Swarovski, Gitanjali lifestyle, Hero
Motors, Idea mobile, Provogue, UB group, Go Air,
Micromax, You Tube and many more.

20. Media Coverage
Press
• Press conference announcing the event to be featured in Nation Dailies
which includes 4 metro cities and around 50 other cities across India.
•Daily coverage of the Event across the newspapers.
•Daily showcase coverage by leading National / International Writers and
Journalists.
• Pre and post show conferences and interviews with Designer, Models,
Celebrities, Advisory Board and Buyers.
TV
• Showcase Coverage by leading TV channels.
• Exclusive media rights to be finalized with
TLC, Zoom, UTV or Fashion TV

21. The Exposure
Print Advertising
A month long advertising campaign in the following publications: Gujarat Divya,
Bhaskar, Lokmat, Sandesh, Gujarat Samachar, Economic times, Times of India,
Hindustan Times, DNA, Mirror Regionals, Indian Express and Midday.
Radio
Pan India Promotion on the leading Radio across 10 cities.
Theatre Advertising (On Screen)
Pan India Promotion on the leading Multiplex brand like Inox, Cine Max or
Fame.
Mall Advertising
Pan India Promotion on the leading Mall Chain.
Magazines
Horn OK Please Lifestyle magazine as the official magazine partner.

22. The Exposure Cont.
Outdoor
Around 30 high visibility billboards across multiple cities.
Café & Pub Promotions
Branding in high end cafes and pubs across the city of Ahmedabad.
E-Mail Campaigns
Around 5 Lac E-mailers to be spread nationally and internationally.
Social Media Promotions
Excessive promotion over the social media sites like facebook, twitter, Google
plus, YouTube, and many more networking sites.
Fashion Portals
Promotion on leading fashion portals like trendstreet.com or 99labels.com
Venue Branding
Exclusive branding across the most prestigious venue: NARAYANI HEIGHT &
RESORT.

24. Brings To You
24 to 30 National & International Designers
60 Top Models
03 Top Liner Celebrities and more
02 Celebrity Choreographers
03 Days of Designers Showcase
35 Backstage Team & Volunteers
20 Production Team
40 National & International Buyers
03 National & International Performers
70 Media

25. Brings To You Cont.
10 Photographers
01 Fashion Parties
01 Gala Fashion Party
75 Exhibitors stall
600 Sqft of Ramp
25000 Seconds of On Air Promotion
5000 Sq. Cm. Of Print Advertisements
5000 Sq. Ft. Of Outdoor Publicity
500000 E - Mail Promotion

28. Partners – Branding Opportunities
• Product/ Services category exclusivity
• Acknowledgement in AFP Event Brochure
• Advert in AFP Event Brochure ( artwork provided by sponsor) 1 ROP
• Stand at Exhibition Centre (fabrication at sponsor ’ s cost)
• Link to sponsor website from AFP homepage
• Corporate mention, logo presence on official, informational & event
related materials
• Reserved seats for every show at AFP

29. Partners – Branding Opportunities Cont.
• Logo Branding and Campaign on list of following areas website, social
networking sites, hoardings, posters, prints, side wings, led screen,
invitations, food vouchers, look book, announcement during shows
•Invitations to the VIP lounge and all official functions and parties
• Use of Composite Event Logo in own ads & promo material
• Plan & implement official leveraging activities pre, during & post event