1. The document outlines a problem of employees not prioritizing their health which costs firms huge budgets in medical treatment and insurance costs. It estimates costs of over 1,500 million baht per year for just 50,000 employees of large firms in Thailand. 2. A solution proposed is a platform called "Dare to FIT" which uses health challenges, group social networks, and medical reporting to motivate employees and improve health. This would save firms money on healthcare while boosting productivity. 3. The business model involves corporate subscription fees, advertising on the platform, and potential consumer products. It estimates costs of 470,000 baht to launch with the potential to partner with health organizations, expand users,

1. Dare to FIT

2. 1.Problem
• People don‟t aware of
health important-“Until its too late”
• Employees (i.e. white collar)
are the most vulnerable to danger
- busy, no time to take care health
- bad habit: smoking, drinking, sleep late
- under pressure
• Many firms spent huge budget for
employee disease treatment and insurance
while it can be pay less but get more

3. HUGE problem
No. of employees
Government sector 1.2
Private sector
1.5
million people
million people
2.7 million employees in Thailand
How much its cost
Just calculated from only Big firms in SET50 index
which has full healthcare benefit
> 1,000 staff per company
= 50,000 employee (<2% from total)

4. Average budget per head
Around 30,000 per person per year
= 50k x 30k =
1,500 million per year
Assumption that there has claimed just 25%
= 375 m per year
(not yet include family claim around
15,000-20,000 per person per year)

5. What‟s does it cost more ?
If a mid-40 director have a heart attack
after be promoted to the partnership
Big project is INTERRUPTED!!
Because bad habits, the rising star
have to stop working prematurely
How much for the damage…
Would you like to lessen it?

6. “Prevention
is the Best
Medicine”
Even though u know …

7. If a firm save
1
For
1. direct-medical expense
2. health insurance
3. nursing room facilities
Then that firm can invest
0.1 in Fit.org,
so the left another
0.9 (1-0.1)
can be paid for employees
But what firm left
as a whole is
worth 1.9 (1+0.9) because
employees don’t loss any
direct-medical expense
(no.1-3) benefit
which worth 1 in the past
++Gain back
Productivity

8. Introducing
Dare to FIT

9. 2.Technical solution
Main features
1.Health challenge
2.Group user „office social network‟
3.Medical data record, analyze report
Behavior / Biomedical data / Risk
e.g.
1. Diabetes
2. Hypertension
3. Kidney disease
4.Cancer
Hi-light product: challenge project

10. Value proposition
• Tied product to the daily life routine
• Create fun reward system to drive platform
• Self-driven content
End User :
1.Powerful motivation tool / Get support
2.Better health
Firm : 1.Reduced & more efficient budgeting
2.Tool for negotiation( insurance, healthcare)
3.Create activity for Better staff relation

13. 3.Get the word out
TARGET, Clients B2B Major company
• State Enterprises
- Thai airway
- PTT
- MCOT
- MEA
• Private sector
- SCG
- SCB
- Multinational company
etc.
• University, Institute

14. 4.Sustainable Business model
Revenue streams
Early stage :
Subscription Fee
(corporate package , only 1 per person per day)
S
M
L
package 10 user
package 100 user
package 1,000 user
Next stage :
Ads
:
:
:
3,650
36,500
365,000
- Hospital’s package, Fitness, Spa
- Supplement
- Discount coupon
Consumer product (cross sale)

15. Costs
Initial costs
-Website
-Marketing & Operating
250,000
100,000
-Application – optional
100,000
(Multimedia, Info-graphic)
Expenses per month
-Service, technician
15,000
-maintenance, Operating 5,000
Total
470,000

16. How to keep
Relationship
with clients
1.Special service offer
-Signature corporate design
-Customize report
2.Health Event
- Seminar
- Best health company Award
Partners
We want
1.Health org.
2.Hospitals
3.Mobile operators: AIS, DTAC, TRUE

17. 5.Potential to growth
Short term – in next 60 days
• Making partner
- Thai health
- NHSO
• In-depth interview with HR department
(at least 2)
• Beta version
Long term – in next 365 days
• Partner and Connect with hospital OS
• Expand to non-corporate user
• Up-to-date gimmick, sticker,
customized team logo

18. Research & Statistics references
The Habit Change : 29 Ways to Successfully Ingrain a Behavior.
http://zenhabits.net
Government Pension Fund. Statistics. Sep 2013. http://www.gpf.or.th
Social Security Fund. Statistics. Dec 2012. http://www.sso.go.th/
Take home message..
Don’t wait “Until its too late”
Let’s “ Dare to Fit ”