1. Ofer Guetta CSI – Lotus Business Development Manager [email_address]

2. Optimization Of Complex Systems Process Efficiency Organizational Effectiveness

3. Reduced Complexity Saves Money Source: IBM CIO's Office 4,757 16,000 Applications 1 31 Networks 6 80 Web Hosting Centers 6 155 Host Data Centers 1 128 CIOs YE 2006 1992

4. Innovation Can Help Increase Revenue

5. A Key Enabler of Innovation Is Collaboration

6. The Evolution Of Collaboration Document Centric People Centric Community Centric

7. Executive Challenge: Dealing With This New Era Virtual Workforce Corporate Transparency Generational Differences ?

8. The Lotus Strategy

11. Delivering Collaborative Capabilities Contact Information, Skills, Expertise Communities, Discussions Blogs/Wikis Shared Documents Shared Bookmarking Activites/ Project Management Instant Messaging, Web Conferencing E-mail, Calendar, Contacts Scorecards, Business Intelligence Telephony, Video, VOIP Documents, Presentations, Spreadsheets Composite Applications Business Mashups Electronic forms

12. Building The Digital Infrastructure Digital Collaborative Infrastructure Collaboration Foundation Web 2.0 Enterprise 2.0 Beyond Office

13. In Context Of How People Work

17. Social Computing – The Power of Participation Connect to undiscovered information & experts Discover new relationships Execute better business decisions

18. Leader in Enterprise 2.0 Social Content Social Networking Situational Applications “ Web 2.0 Goes to Work”

19. Search Evolving to Discovery Discovery

21. Extend IBM's Software As A Service Offerings

23. A look towards the future Rich content Activity oriented Live connections Programmable What you you want to do? I want to create a... Collaborative Authoring Reputation/Ranking/Value Discovery Content layer Semantics layer

24. Emerging Technologies Gaming Attributes Applied to Business, Education and Training Collaborative Reasoning Immersive Collaboration

26. Lotus Symphony as wired componentry NSF DATA Symphony Spreadsheet Sametime awareness eg. Integration with Lotus Notes and Lotus Sametime

28. Codename Atlantic: IBM Lotus & SAP Synergy Providing relevant information to make more timely business decisions

29. IBM has acquired 60+ Companies in 5 years

30. Integrate Applications & Information in Context Flexible standards-based approach Web 2.0-based dynamic and personalized user experience Superior platform for composite applications

31. IBM Lotus Collaboration Strategy Collaboration & Content Management Information Business process Interaction and client services (online or offline) Applications & Integration Communications & Social Software On Premise and/or Web As A Platform (SaaS) Rich Clients Portal Browser Mobile Content Feeds Task Specific Applications

32. Unified communications and collaboration services Composite application and integration services Social software for business Collaborative content and team services Mail, calendaring and collaborative applications Pixel perfect, digitally signed forms Productivity tools for document, presentations, and spreadsheets Extend composite applications to laptops, desktops, kiosks and mobile devices Easily assemble enterprise and internet content On-premise servers for small businesses Mashups

34. Thank You