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Emerging SEO Strategies
& Trends that Every
Marketer Needs to Know!
Oliver Feakins
CEO, Web Talent Marketing
• Born in London, England
•I have a Wife, 2 dogs and a cat
•Founded two internet companies
starting when I was 24.
•Hold an MBA
•Working for Internet Companies
since 2003
•Speak on Web Marketing at
conventions across the country
•I’m fueled by Vision.. Big time!
•Founded in 2008
•18 employees and growing!
•Clients in varied Industries from across
the country.
•Promotion World ranked us #4
•Top SEOS ranks us #17 in the US
•Our thoughts are published
everywhere!
•We operate the Lancaster SEO Meetup
Group – It’s FREE!!!!
•Saying we are passionate about search
marketing is an UNDERSTATEMENT!
Awards & Certifications
Find us here
Where Do you Rank?
Your Name?
Your Service?
Things are not what they appear?
Welcome to SEO in
2013!
Remember This?
Emerging web tactics for 2013
Emerging web tactics for 2013
Google is smarter than ever!
Google can…
Treat an illness
Finish math homework
Check my flight
Check my team
Saves Lives!
You (and your customers) now
influence the search results
Emerging web tactics for 2013
Important TIP!
https://www.google.com/business/places
forbusiness/
Emerging web tactics for 2013
Important TIP!
Emerging web tactics for 2013
Emerging web tactics for 2013
Let’s give this a try!
Rank for “Internet Marketing Companies”
Emerging web tactics for 2013
Emerging web tactics for 2013
Emerging web tactics for 2013
Emerging web tactics for 2013
How do you see where
you really rank?
Emerging web tactics for 2013
Track your rankings
Where Do you Rank?
Google is cleaning up the
web
•Launched February 2011
•Affected 12% of search
results
•Has been refreshed over 20
times
•Targets poor/thin content
•Websites with heavy ad
usage
•Put tons on online business
out of business
•Launched April 2012
•Affected 3% of search results
•Is very difficult to reverse
•Targets Spammy SEO
•Is known as the “over
optimization penalty”
•Punishes you for “bad links”
•Google provided a tool in fall
of 2012 to help correct sites
that were punished.
Social Media is no longer
an option !
Social Media & Rankings
Emerging web tactics for 2013
Correlation is not always causation
Search engines are listening!
Link building vs. Share Building
What is your social
media strategy?
What is social media
It’s a Conversation
What social media is not
The average person is exposed to
3,000 advertisements EACH DAY!
• Networking
• Thought
Leadership
• Crisis
Management
• Recruitment
• Public Relations
• Customer Service
• Client Retention
• Loyalty Building
• Collaboration
Social media uses
And yes… BUSINESS DEVELOPMENT!!!
Develop your strategy!
Think conversation NOT campaign
Listen to your audience
• Google Alerts
• Tweet Deck
• Social Mentions
• RSS Feeds
• Followerwonk
• Friend Seeding
Tool up and engage
• Ping.fm
• Sprout Social
• Namechk
• Houtsuite
• Followerwonk
Develop a winning content strategy
Keep your ear to the ground
• Uber Search
• Quora
• Search.twitter.com
• Google Trends
• Google Alerts
Some more things to consider
• Don’t sell – talk
• Double check your spelling / grammar
• Write unique content – don’t copy!
• Think outside the box
• Don’t limit yourself to text – Think video!
Don’t Offend
Get Local
Get Local
Get Local
Mobile is here!
Mobile usage growth
Mobile usage growth
Tips for Mobile
• Responsive web design
• Sites first, apps later!
• Mobile URLs
• Analyze your mobile data
• Optimize site speed
Optimize for Siri
120 Million iphones and ipads Sold since 2008
In Conclusion
• Optimize your website for the social media revolution
• Register and promote you local listings in search engines and
other databases
• Research, analyze and develop a strategy for mobile users
• Stop looking at rankings – Look at leads, sales & engagement
• Social Media is to important to leave to an intern
• There is no cheap tricks or shortcuts to great online marketing
• Content is king… Still!
• Social shares are queen!
• Focus only on quality metrics
Questions?
@socialmediafirm
Oliver Feakins oliver@webtalentmarketing.com @socialmediafirm

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