Learn what is hot is search, social and mobile from Web Talent Marketing. This presentation was given to business representatives from the Lancaster Chamber of Commerce.
1. Emerging SEO Strategies
& Trends that Every
Marketer Needs to Know!
Oliver Feakins
CEO, Web Talent Marketing
2. • Born in London, England
•I have a Wife, 2 dogs and a cat
•Founded two internet companies
starting when I was 24.
•Hold an MBA
•Working for Internet Companies
since 2003
•Speak on Web Marketing at
conventions across the country
•I’m fueled by Vision.. Big time!
3. •Founded in 2008
•18 employees and growing!
•Clients in varied Industries from across
the country.
•Promotion World ranked us #4
•Top SEOS ranks us #17 in the US
•Our thoughts are published
everywhere!
•We operate the Lancaster SEO Meetup
Group – It’s FREE!!!!
•Saying we are passionate about search
marketing is an UNDERSTATEMENT!
Awards & Certifications
Find us here
36. •Launched February 2011
•Affected 12% of search
results
•Has been refreshed over 20
times
•Targets poor/thin content
•Websites with heavy ad
usage
•Put tons on online business
out of business
37. •Launched April 2012
•Affected 3% of search results
•Is very difficult to reverse
•Targets Spammy SEO
•Is known as the “over
optimization penalty”
•Punishes you for “bad links”
•Google provided a tool in fall
of 2012 to help correct sites
that were punished.
49. • Networking
• Thought
Leadership
• Crisis
Management
• Recruitment
• Public Relations
• Customer Service
• Client Retention
• Loyalty Building
• Collaboration
Social media uses
56. Keep your ear to the ground
• Uber Search
• Quora
• Search.twitter.com
• Google Trends
• Google Alerts
57. Some more things to consider
• Don’t sell – talk
• Double check your spelling / grammar
• Write unique content – don’t copy!
• Think outside the box
• Don’t limit yourself to text – Think video!
68. • Optimize your website for the social media revolution
• Register and promote you local listings in search engines and
other databases
• Research, analyze and develop a strategy for mobile users
• Stop looking at rankings – Look at leads, sales & engagement
• Social Media is to important to leave to an intern
• There is no cheap tricks or shortcuts to great online marketing
• Content is king… Still!
• Social shares are queen!
• Focus only on quality metrics