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© Operational Excellence Consulting. All rights reserved.
Build-Measure-Learn Process
The Build-Measure-Learn process is a fundamental concept within the Lean Startup
methodology, designed to help startups and entrepreneurs systematically validate
their hypotheses and make informed decisions.
The process is iterative and cyclical, with each cycle
representing a new iteration of the product
development process.
LEAN
STARTUP
FEEDBACK
LOOP
1
2
3
Build
Learn
Measure
The Build phase of Lean
Startup involves the creation
of a Minimum Viable Product
(MVP) that can be used to test
assumptions and gather
feedback from potential
customers.
The Measure phase of Lean
Startup involves measuring
and analyzing the data
gathered in the “Build” phase
to gain insights and make data-
driven decisions.
In the Learn phase of the Lean
Startup process, the focus is
on using data and feedback to
gain insights into the
effectiveness of the previous
two phases and to inform
future iterations.
“A person who never made
a mistake never tried
anything new.”
Albert Einstein
© Operational Excellence Consulting. All rights reserved.
Build-Measure-Learn Process
The Build-Measure-Learn process is a fundamental concept within the Lean Startup
methodology, designed to help startups and entrepreneurs systematically validate
their hypotheses and make informed decisions.
The process is iterative and cyclical, with each cycle
representing a new iteration of the product
development process.
LEAN
STARTUP
FEEDBACK
LOOP
1
2
3
Build
Learn
Measure
The Build phase of Lean
Startup involves the creation
of a Minimum Viable Product
(MVP) that can be used to test
assumptions and gather
feedback from potential
customers.
The Measure phase of Lean
Startup involves measuring
and analyzing the data
gathered in the “Build” phase
to gain insights and make data-
driven decisions.
In the Learn phase of the Lean
Startup process, the focus is
on using data and feedback to
gain insights into the
effectiveness of the previous
two phases and to inform
future iterations.
“A person who never made
a mistake never tried
anything new.”
Albert Einstein
© Operational Excellence Consulting. All rights reserved.
Phase BUILD MEASURE LEARN
Objective Create a Minimum Viable
Product (MVP).
Gather data and feedback from
MVP users.
Analyze data and make
informed decisions.
Key Activities 1. Define the core features of
the MVP.
2. Develop the MVP.
3. Test and refine the MVP.
4. Ensure the MVP is
deployable to a target
audience.
1. Release the MVP to a
selected user group.
2. Collect data on user
interactions and behavior.
3. Gather feedback through
surveys, interviews, or
analytics tools.
1. Review and analyze the data
collected from the MVP.
2. Assess whether the initial
hypotheses are validated or
invalidated.
3. Determine necessary
adjustments or pivots.
4. Develop an action plan
based on insights.
Key
Measurements
§ Completion of the MVP.
§ Functionality and usability of
the MVP.
§ Time and resources spent on
MVP development.
§ User engagement metrics
(e.g., time on site, click-
through rates).
§ Conversion rates (e.g., sign-
ups, purchases).
§ User feedback and
comments.
§ Identification of patterns or
trends in user data.
§ Validation or invalidation of
hypotheses.
§ Decision to pivot or
persevere.
§ Updated product roadmap or
strategy.
Build-Measure-Learn Process
© Operational Excellence Consulting. All rights reserved.
Phase BUILD MEASURE LEARN
Objective Create a Minimum Viable
Product (MVP).
Gather data and feedback from
MVP users.
Analyze data and make
informed decisions.
Key Activities 1. Define the core features of
the MVP.
2. Develop the MVP.
3. Test and refine the MVP.
4. Ensure the MVP is
deployable to a target
audience.
1. Release the MVP to a
selected user group.
2. Collect data on user
interactions and behavior.
3. Gather feedback through
surveys, interviews, or
analytics tools.
1. Review and analyze the data
collected from the MVP.
2. Assess whether the initial
hypotheses are validated or
invalidated.
3. Determine necessary
adjustments or pivots.
4. Develop an action plan
based on insights.
Key
Measurements
§ Completion of the MVP.
§ Functionality and usability of
the MVP.
§ Time and resources spent on
MVP development.
§ User engagement metrics
(e.g., time on site, click-
through rates).
§ Conversion rates (e.g., sign-
ups, purchases).
§ User feedback and
comments.
§ Identification of patterns or
trends in user data.
§ Validation or invalidation of
hypotheses.
§ Decision to pivot or
persevere.
§ Updated product roadmap or
strategy.
Build-Measure-Learn Process
© Operational Excellence Consulting. All rights reserved. 5
Operational Excellence Consulting is a management training and consulting
firm that assists organizations in improving business performance and
effectiveness. Based in Singapore, the firm’s mission is to create business
value for organizations through innovative design and operational excellence
management training and consulting solutions. For more information, please
visit www.oeconsulting.com.sg

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Lean Startup: Build-Measure-Learn Process Poster

  • 1. © Operational Excellence Consulting. All rights reserved. Build-Measure-Learn Process The Build-Measure-Learn process is a fundamental concept within the Lean Startup methodology, designed to help startups and entrepreneurs systematically validate their hypotheses and make informed decisions. The process is iterative and cyclical, with each cycle representing a new iteration of the product development process. LEAN STARTUP FEEDBACK LOOP 1 2 3 Build Learn Measure The Build phase of Lean Startup involves the creation of a Minimum Viable Product (MVP) that can be used to test assumptions and gather feedback from potential customers. The Measure phase of Lean Startup involves measuring and analyzing the data gathered in the “Build” phase to gain insights and make data- driven decisions. In the Learn phase of the Lean Startup process, the focus is on using data and feedback to gain insights into the effectiveness of the previous two phases and to inform future iterations. “A person who never made a mistake never tried anything new.” Albert Einstein
  • 2. © Operational Excellence Consulting. All rights reserved. Build-Measure-Learn Process The Build-Measure-Learn process is a fundamental concept within the Lean Startup methodology, designed to help startups and entrepreneurs systematically validate their hypotheses and make informed decisions. The process is iterative and cyclical, with each cycle representing a new iteration of the product development process. LEAN STARTUP FEEDBACK LOOP 1 2 3 Build Learn Measure The Build phase of Lean Startup involves the creation of a Minimum Viable Product (MVP) that can be used to test assumptions and gather feedback from potential customers. The Measure phase of Lean Startup involves measuring and analyzing the data gathered in the “Build” phase to gain insights and make data- driven decisions. In the Learn phase of the Lean Startup process, the focus is on using data and feedback to gain insights into the effectiveness of the previous two phases and to inform future iterations. “A person who never made a mistake never tried anything new.” Albert Einstein
  • 3. © Operational Excellence Consulting. All rights reserved. Phase BUILD MEASURE LEARN Objective Create a Minimum Viable Product (MVP). Gather data and feedback from MVP users. Analyze data and make informed decisions. Key Activities 1. Define the core features of the MVP. 2. Develop the MVP. 3. Test and refine the MVP. 4. Ensure the MVP is deployable to a target audience. 1. Release the MVP to a selected user group. 2. Collect data on user interactions and behavior. 3. Gather feedback through surveys, interviews, or analytics tools. 1. Review and analyze the data collected from the MVP. 2. Assess whether the initial hypotheses are validated or invalidated. 3. Determine necessary adjustments or pivots. 4. Develop an action plan based on insights. Key Measurements § Completion of the MVP. § Functionality and usability of the MVP. § Time and resources spent on MVP development. § User engagement metrics (e.g., time on site, click- through rates). § Conversion rates (e.g., sign- ups, purchases). § User feedback and comments. § Identification of patterns or trends in user data. § Validation or invalidation of hypotheses. § Decision to pivot or persevere. § Updated product roadmap or strategy. Build-Measure-Learn Process
  • 4. © Operational Excellence Consulting. All rights reserved. Phase BUILD MEASURE LEARN Objective Create a Minimum Viable Product (MVP). Gather data and feedback from MVP users. Analyze data and make informed decisions. Key Activities 1. Define the core features of the MVP. 2. Develop the MVP. 3. Test and refine the MVP. 4. Ensure the MVP is deployable to a target audience. 1. Release the MVP to a selected user group. 2. Collect data on user interactions and behavior. 3. Gather feedback through surveys, interviews, or analytics tools. 1. Review and analyze the data collected from the MVP. 2. Assess whether the initial hypotheses are validated or invalidated. 3. Determine necessary adjustments or pivots. 4. Develop an action plan based on insights. Key Measurements § Completion of the MVP. § Functionality and usability of the MVP. § Time and resources spent on MVP development. § User engagement metrics (e.g., time on site, click- through rates). § Conversion rates (e.g., sign- ups, purchases). § User feedback and comments. § Identification of patterns or trends in user data. § Validation or invalidation of hypotheses. § Decision to pivot or persevere. § Updated product roadmap or strategy. Build-Measure-Learn Process
  • 5. © Operational Excellence Consulting. All rights reserved. 5 Operational Excellence Consulting is a management training and consulting firm that assists organizations in improving business performance and effectiveness. Based in Singapore, the firm’s mission is to create business value for organizations through innovative design and operational excellence management training and consulting solutions. For more information, please visit www.oeconsulting.com.sg