The document discusses the trends in output management from paper-based to digital formats. It notes that printing volumes have declined in recent years while social media use has risen. Output management has evolved from just software for printing to supporting multi-channel delivery and business processes. The future of output management involves automation of document logistics and composition across channels like email, web, and mobile devices. Social media will be integrated with traditional communication channels in output management strategies.

2. From paper to the iPad The Trends of Output Management Oscar Dubbeldam

3. What’s the future of Output Management In a few years we read books on the eReader, promote through Twitter and YouTube, and work virtually using the iPad. Copyright 2008 Strategy Partners Nederland B.V.

4. Copyright 2008 Strategy Partners Nederland B.V. Agenda Introduction Output Management defined Output Management – the last years The trends of Output Management Output Management as Business Enabler Social Media – what to do with it? Closing remarks From Paper To iPad

5. Strategy Partners Independent market research and analysis organisation. Within Europe Provides also best practice consultancy to organisations in Enterprise Content Management Innovation in Document Communication Innovation in Automated Document Process Management. Offices and associates in UK, Benelux, Nordic, Germany, Switzerland and southern. Copyright 2008 Strategy Partners Nederland B.V.

6. The Historic Perspective of OM Output Management is there to support the efficient printing to a device from a computer. Output Management is a printer and some software. Output Management doesn’t support the business critical processes. Output Management is not an IT issue. History or still the truth? Copyright 2008 Strategy Partners Nederland B.V.

7. The AIIM model – Input to Output Enterprise Content Management (ECM) is the strategies, methods and tools used to capture, manage, store, preserve, and deliver content and documents related to organizational processes. Copyright 2008 Strategy Partners Nederland B.V.

8. The ADPM model – your benchmark Copyright 2008 Strategy Partners Nederland B.V. OUTPUT MANAGEMENT IS MORE THEN JUST THE PRINTING SOFTWARE

9. Output Management – The last years Decline in printing volumes CAGR is around -3.06% - 2008 - 2013 Rise of Social Media Facebook reached 100 million users in 9 months The innovation in high volume document composition is coming to a halt Some new standards like JDF and XPS Enhancements, not much new. Copyright 2008 Strategy Partners Nederland B.V.

10. The growth in the last years Multi-channel delivery. Isolated successes in personalized marketing campaigns using paper and electronic channels. Process automation. Business solutions. Business Correspondence. Copyright 2008 Strategy Partners Nederland B.V.

11. The growth in the last years Or not, … TransPromo Automated Document Factory Standards (JDF, XPS) Transformation of PDL’s High-Volume document composition Copyright 2008 Strategy Partners Nederland B.V.

12. The Future of Output Management Recognize the differences between USA, Europe and Asia. Document composition and business correspondence Document Logistics Lean and Six Sigma Understanding the cost elements The new age Clouds across the globe Copyright 2008 Strategy Partners Nederland B.V.

13. Document Composition and Business Correspondence Big market in converting Microsoft Word VBA environments. OpenOffice.org is not (yet) on large scale adopted. The business gain in automating business correspondence shows a clear business benefit. It’s not about the word processor, it’s about changing business needs. Copyright 2008 Strategy Partners Nederland B.V.

14. Document Logistics The automation of the process from print ready to distribution. Many applications, many systems, many labor steps. The need to change the distribution channel. The repro / mail will change it’s role. Document Logistics is not a software tool, it’s based on a process automation approach; using Lean and Six Sigma Copyright 2008 Strategy Partners Nederland B.V.

15. Understanding the cost elements Copyright 2008 Strategy Partners Nederland B.V. E.g. the percentage of a click charge on the total

16. The New Age Copyright 2008 Strategy Partners Nederland B.V.

17. Heavy “clouds” across the globe Google Cloud print FollowMe® Hybrid Mail VistaPrint(90% of 1%) Pixum Copyright 2008 Strategy Partners Nederland B.V.

18. To Communicate is Business Critical It’s not always realized or known, but being able to sent out communication is (business) critical to most companies. Insurance policies and pension statements must be sent before a certain date. A tax statement requires proof of purchases, delivered goods A new product is usually not sold by just developing and manufacturing the product How many days can your (clients) business operate without document based communication? Copyright 2008 Strategy Partners Nederland B.V.

19. The Transformation of Printing The typical print and mailroom should transform itself. Learn about the new techniques and how to use them effectively. The Digital Mailroom, in and out Business Correspondence On-line document services (portal) Multi-channel distribution Copyright 2008 Strategy Partners Nederland B.V.

20. But it’s not just about technique. It’s how you use the technique to get more business, e.g. LUMA Market Smarter – Marketing Services PhotoBox – Photo books Digital Collateral TNT Post 3-dimensional card Managed Print Services Back-office Business Process Outsourcing Copyright 2008 Strategy Partners Nederland B.V. There is a commonality between these!

21. Social Media Any online technology that lets u share (content, opinions insights, experiences, media) and have a conversation about the ideas we care about. Twitter YouTube LinkedIn FaceBook SlideShare  information is moving to other sources. Copyright 2008 Strategy Partners Nederland B.V.

22. The Marketing Shift Internet as the number one source for (product) information Referral marketing Dedicated events generate more leads then Direct Mail Copyright 2008 Strategy Partners Nederland B.V. 100.000 by 10th of Sep 500.000 by 13th of Sep 1.000.000 by October

23. De maniervoorklantprofielen Copyright 2008 Strategy Partners Nederland B.V.

24. So what to do …? Don’t be scared about the Social Media hype. Social Media will add to the traditional communication channels, it’s not a complete replacement. Don’t just start using it, make a plan, but be sure to use it. Add it to the Document Communication Strategy. Copyright 2008 Strategy Partners Nederland B.V.

25. The Future of Output Management The way we communicate with each other is changing. All in and all out. The communications process needs to be strictly controlled. Auditing, logging, closed-loop, response measurement. Output Management 2010 – Multi-channel delivery 2015 – Marketing Services Provider 2020 – Communication in the Cloud Copyright 2008 Strategy Partners Nederland B.V.

26. From Paper to iPad Copyright 2008 Strategy Partners Nederland B.V.