1. OCCRL & B LOGGING
Collin M. Ruud

2. W HY DO “ WE ” BLOG ?
• Do you blog personally?
• Have you read any blogs recently?
• What do you think of blogs?
• Twitter is considered “micro-blogging” – how does Twitter and
blogging compare?

3. B LOGGING VS . T WITTER
 Blogging  Twitter
• More time/space to use • 140 character limit
• More links allowed, for • Hashtags for categorization
cross-referencing • Real-time, conversational
• Better categorization and • Only brief “blasts” of
cross-categorization information
• Pages & “full picture” • Multiple posts acceptable

4. W HY B LOG A BOUT R ESEARCH ?
 Go to http://www.collinruud.com/occrl (testing Website)
 Find the first post “Blogging Links”
• Click the first link “5 Reasons…” and read (2-3 minutes)
• Click the second link “Is Blogging/Tweeting Effective?” and read
first couple paragraphs
• Other links are also helpful – one shares a Twitter conversation about
Blogging about research

5. S HOULD WE B LOG ?
PRO CON
 More exposure  Time commitment
 Greater conversation  Weekly dedication
 “Stories” behind research  Monitoring
 Connects all of our work  Does personalization help?
• Ties in with Deb’s “circles”
of foci

6. S TRATEGIES FOR B LOGGING
 How do we split the labor? Each person responsible for a blog
post every so often?
 How often do we post? Do some post more often than others?
GAs vs. full-time staff ?
 What do we blog about? How often for: our own research in
focus; others’ research in focus; news items/new developments; focus
on a topic; etc.

7. M AIN P OINTS
 “Culture of Blogging” or “Culture of PR”
• Online discussions, new generations
• Look at FINAL link in blog post – read the comments.
• People WANT to share their opinions
• (Some are not so eloquent about it)
• We will moderate comments but this shows the culture shift that technology
affords
 Websites as Organic
• Find your favorite news, blog website
• How often is it updated? How active are the conversations?
• Do we want that?

8. T HAT ’ S IT.