The document discusses strategies for managing social networks. It recommends researching your audience to understand who they are, where they are online, and how they use the web. It also suggests researching competitors and your own content to develop an effective social media strategy. Key aspects of the strategy include connecting social media platforms to your website, identifying risks, assigning responsibilities, training staff, integrating social media into job roles, and setting key performance indicators and guidelines. The document stresses the importance of listening to customers through social networks and using feedback to improve.

1. Managing social networksJames Breeze – User Experience Strategist. Anthill – Marketing by Design MasterclassFeb 2010@jamesbreeze

2. Why use social media? Marketing, Sales & PR Service and support Save money Inspire team Research / Market intelligence Promotion/awareness Prevent Maintain satisfaction Respond to emergencies

3. Why use social media? Social value Support Community Building Collaboration

4. Research your audience Who are you talking to? Will they be online? Who will be missed out? Who will you avoid? Who do you already communicate with? Where are they? How do they use the web?

5. Research your audience with.. Who are you talking to? Will they be online? Who will be missed out? Who will you avoid? Who do you already communicate with? Where are they? How do they use the web?

6. Strategy What do they expect?

7. Research others Review competitors How are they using platforms Google search Check their websites Blog searches http://technorati.com http://digg.com Identifyopportunities http://search.twitter.com/ http://wefollow.com

8. Research your content Branding Guidelines Personality Topic areas Key Messages Producers Can you reuse across networks Existing content, location Owner - allocate responsibility Events Manage on Facebook page

9. Strategy Research your content

10. Strategy Connect the dots… Links to SMM platforms from website Links to (which?) pages on your website

11. Strategy Risks Perceived Real

12. Strategy What are the perceived and real risks in your business?

13. responsibilities training integrate job roles kpis

14. Human resources Choose the right people Who already has the skills?

15. Human resources Set up an early adopter team

16. Management Have fun! Conversations People are interested in people! Make it part of your daily tasks Drive traffic Social bookmark your platforms, not just web Refer on

17. Management Set guidelines Once you know what you’re doing! Try it out http://socialmediagovernance.com/policies.php

18. Management 10 mins a day! Check Twitter Scan Google Alerts Check Facebook stats Answer industry related LinkedIn questions Watch feeds of relevant searches http://blog.hubspot.com/blog/tabid/6307/bid/4663/How-to-Monitor-Your-Social-Media-Presence-in-10-Minutes-a-Day.aspx

19. Measure Platform specific Facebook Page fans LinkedIn Group members Monitor conversations Blogs Google Alerts http://jyesmith.com/social-media-measurement-tools/2009/07/21/

20. Measure daily monthly

21. Measure What will you measure?

22. Understand How will you use that info?

23. Understand Listen to your customers

24. Understand Ask for feedback On your website In social networks On Twitter On eDMs Formal research Anywhere! Know why your asking Know what the answers mean Know what you will do with the results!

25. James Breeze http://www.twitter.com/jamesbreeze http://www.facebook.com/jamesbreeze http://www.linkedin.com/in/jamesbreeze http://www.slideshare.net/jamesbreeze

26. www.objectivedigital.com