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1. Making Money with Google
AdSense

2. Many marketing professionals are using Google to place
targeted ads in front of prospective customers. This is
increasingly effective due to the highly targeted nature of
Google AdWords. Google AdSense, the other side of the
online advertising equation, allows website owners to
make money by provided contextually targeted ads to
their website traffic.

3. Providing targeted ads to your online visitors creates a
better user experience and communicates your knowledge
of the audience you serve. Google AdSense automatically
delivers text and image ads that are precisely targeted to
your site and your site content through the Google
AdSense advertising system.

5. How You Make Money

6. When you display Google ads on your website, you create
the potential to generate revenue. Google places relevant
cost-per-click and cost per thousand impressions ads into
a real-time auction and lets multiple advertisers compete
against one another for displaying their ad. The auction
takes place instantaneously and when it's over AdSense
automatically displays the text or image ads that will
generate the maximum revenue for a given page, resulting
in the maximum revenue for a web site owner.

7. Ads Are Updated When Your Content Changes

8. Google AdSense technology analyses the content of your
web pages and delivers ads that are relevant
automatically, no matter how many pages of content your
site may have. As your content changes, Google's ads
change to match.

9. Google Ads Can be Customized in Look and Feel

10. AdSense allows you to customize the appearance of your
ads to fully match the look and feel of your site. As of the
writing of this article, Google AdSense provides more than
200 colors and 24 pre-set color palettes to choose from.
Additionally, you can create and save your own custom
palettes using a point-and-click color selection tool which
is relatively simple to use. This ensures a consistent user
experience for those browsing your web site.

11. Track Your Earnings Online

12. The key to making money with Google AdSense is to
monitor your ad performance with customizable online
reports. These reports are available online and offer
details regarding the number of page impressions
delivered, clicks, and click-through rate. You can also track
the performance of specific ad formats, colors and
pages, allowing you to spot trends quickly and easily. The
reporting tool lets you group your web pages however you
want, so you can gain insight into your earnings by viewing
results by URL, domain, ad type, and category. When you
spot revenue trends, develop more content for your site in
the areas that produce the highest Google AdSense
revenue.

14. Be sure to evaluate the effectiveness of your program at
least once per week. Doing so allows you to determine
what type of content is driving the largest percentage of
your online advertising revenue. As mentioned
previously, when developing new content for your site, be
sure to focus on the areas that are driving the greatest ad
revenue as indicated by your online Google AdSense
reports.