Presentation to the Magazine Publishers Association, Auckland, 28 April 2010. After years of promise, false starts and dire predictions that came to little, there's a sense that 2010 might indeed be magazines' "iPod moment" - the tipping point when a breakthrough technology changes the digital landscape. This presentation aims to give magazine publishers an understanding of where the opportunity is, and what their options are for publishing in the new digital environment.

1. Digital Magazines: Is 2010 the Magazine’s iPod Moment? Presentation to New Zealand Magazine Publishers Association Martin Taylor 28 April 2010

6. Books’ iPod Moment (courtesy of Amazon’s 90% share) +333% Q4 2009 vs Q4 2008 US trade ebook market growth, 2002-2009 Amazon Kindle launched Sony Reader launched

7. NZ Advertising Market 2003-9 Source: ASA and IAB

8. Magazines?

9. Skiff Hearst / Plastic Logic Dell Streak Google Android HP Slate Windows 7 Google Nexus One Android Notion Ink Adam Android / Pixel Qi

10. Speed of consumer technology adoption Source: NY Times

11. Is this already a one horse race? Source: Flurry.com Mobile App Development by Platform