This document provides guidance on creating promotional materials for freelance work and non-conventional careers as an artist. It discusses creating a mission statement, biographies, listing performances and reviews, describing current and upcoming projects, intended audiences, and plans for diversity. Having a clear website, brochure, and contacting potential advisors are emphasized as important promotional strategies.

1. Creating Promotional Materials & Creating a Non-Conventional Career: the Art of Freelancing: Thursday 10/25/07, 10:00am Paola Prestini Funding for the Bootstrap Music Series comes from The New York State Music Fund, established by the New York State Attorney General at Rockefeller Philanthropy Advisors.

2. Don’t Forget the Blog assignment! What one idea will you implement from this webinar and why?

4. Presents

5. Bootstraps Session 3. C reating Promotional Materials & Creating a Non-Conventional Career: the Art of Freelancing This session will cover the basics of self-promotion. How to create contacts and maintain them, creating promotional brochures, and tips on how to develop and survive in a non-conventional career.

6. The Beginning who I am…

7. Then…1998 VIA began as a school project in 1998, with performances held in dance studios. VIA won an interdisciplinary grant from Juilliard which funded the first VisionIntoArt public performance at Lincoln Center Institute. The following year VIA went on to perform at key note performances at the Council on Foundation, North Carolina School for the Arts and Dickinson College.

8. Now…2007 VIA has performed over fifty trans-media performances in festivals, halls, museums, theaters and clubs across United States, Europe, Eastern Europe, and Mexico.

24. What a VIA press release looks like… The essentials need to be there: Time Date Location Price Details Contact (for more info, and your Website) We like to add visuals and a quote. Anything to differentiate you from other releases is a good strategy.