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TOP 10 Learning Questions for Chapter 3 : Gathering Information and Scanning the Environment Nyel Berroya December 15, 2011 www.danielberroya.blogspot.com
1. A _________ relies on internal company records, marketing intelligence activities and marketing research. ,[object Object],[object Object],[object Object],[object Object],[object Object],www.danielberroya.blogspot.com
What is Marketing Information System (MIS)?  ,[object Object],www.danielberroya.blogspot.com
The company Management Information System (MIS) should be cross between what managers think they need, what they really need, and what is economically feasible. www.danielberroya.blogspot.com ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
1. A _________ relies on internal company records, marketing intelligence activities and marketing research. ,[object Object],[object Object],[object Object],[object Object],[object Object],www.danielberroya.blogspot.com
2. Marketing Manager rely on internal records of orders, sales, prices, costs, inventory levels, receivables, payables, and so on. Which one is the heart of the internal records system? ,[object Object],[object Object],[object Object],[object Object],[object Object],www.danielberroya.blogspot.com
Internal records and Marketing Intelligence www.danielberroya.blogspot.com Order-to-Payment Cycle Databases, Warehousing, Data Mining Sales  Information System Marketing Intelligence System
How does internal records system works?  www.danielberroya.blogspot.com Companies need to perform these steps quickly and accurately, because customers favor firms that can promise  timely delivery. Internet adds efficiency to order to payment cycle
2. Marketing Manager rely on internal records of orders, sales, prices, costs, inventory levels, receivables, payables, and so on. Which one is the heart of the internal records system? ,[object Object],[object Object],[object Object],[object Object],[object Object],www.danielberroya.blogspot.com
3. Which one is not included in the steps of improving marketing intelligence system? ,[object Object],[object Object],[object Object],[object Object],[object Object],www.danielberroya.blogspot.com
Steps to improved Marketing Intelligence ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],www.danielberroya.blogspot.com
A non-stop learning process and improvement to have an effective marketing intelligence… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],www.danielberroya.blogspot.com
3. Which one is not included in the steps of improving marketing intelligence system? ,[object Object],[object Object],[object Object],[object Object],[object Object],www.danielberroya.blogspot.com
4. Marketing managers collect ________ by reading books, newspapers, and trade publications; talking to stakeholders; monitoring “social media” on the Internet. ,[object Object],[object Object],[object Object],[object Object],[object Object],www.danielberroya.blogspot.com
By definition … ,[object Object],www.danielberroya.blogspot.com
The marketing intelligence system provides information about everyday happenings in the marketing environment. It is based on environmental scanning. www.danielberroya.blogspot.com Factors to consider
4. The internal records system supplies results data, but the ________ supplies happening data.  ,[object Object],[object Object],[object Object],[object Object],[object Object],www.danielberroya.blogspot.com
5. Which are the following is false? ,[object Object],[object Object],[object Object],[object Object],[object Object],www.danielberroya.blogspot.com
Environmental Forces www.danielberroya.blogspot.com Political-legal Technological Natural  Demographic Economic Socio-cultural
What is Economic environment vs Natural environment? ,[object Object],[object Object],www.danielberroya.blogspot.com
5. Which are the following is false? ,[object Object],[object Object],[object Object],[object Object],[object Object],www.danielberroya.blogspot.com
6. One of the 5 ways how marketers finds relevant information about their competitors. ________ contain commentaries, decription of events, and reactions.  ,[object Object],[object Object],[object Object],[object Object],[object Object],www.danielberroya.blogspot.com
Sources of Competitive Information ,[object Object],[object Object],[object Object],[object Object],[object Object],www.danielberroya.blogspot.com
Advantages of Social Media… www.danielberroya.blogspot.com Social Media refers to the use of web-based and mobile technologies to turn communication into an interactive dialogue.  Blogging  is a form of social media by expressing freely our views and opinions via web across all borders.
6. One of the 5 ways how marketers finds relevant information about their competitors. ________ contain commentaries, decription of events, and reactions.  ,[object Object],[object Object],[object Object],[object Object],[object Object],www.danielberroya.blogspot.com
7. A _________environment which shapes the beliefs, values and norms that largely define consumer tastes and preferences.  ,[object Object],[object Object],[object Object],[object Object],[object Object],www.danielberroya.blogspot.com
Social – Cultural Environment… www.danielberroya.blogspot.com Views of themselves Views of others Views of organization Views of society Views of nature Views of universe
Social – Cultural Environment… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],www.danielberroya.blogspot.com
7. A _________environment which shapes the beliefs, values and norms that largely define consumer tastes and preferences.  ,[object Object],[object Object],[object Object],[object Object],[object Object],www.danielberroya.blogspot.com
8. Which has the highest rating in consumer environmental segments? ,[object Object],[object Object],[object Object],[object Object],[object Object],www.danielberroya.blogspot.com
Consumer Environmental Segments ,[object Object],[object Object],[object Object],[object Object],[object Object],www.danielberroya.blogspot.com
Consumer Environmental Segments ,[object Object],[object Object],[object Object],[object Object],[object Object],www.danielberroya.blogspot.com
8. Which has the highest rating in consumer environmental segments? ,[object Object],[object Object],[object Object],[object Object],[object Object],www.danielberroya.blogspot.com
9. Which statement is false in the natural environment trends? ,[object Object],[object Object],[object Object],[object Object],[object Object],www.danielberroya.blogspot.com
Natural Environment… www.danielberroya.blogspot.com Increased  Energy costs Shortage of raw materials Anti-pollution pressures Government protections
What is Natural Environment? ,[object Object],[object Object],www.danielberroya.blogspot.com
9. Which statement is false in the natural environment trends? ,[object Object],[object Object],[object Object],[object Object],[object Object],www.danielberroya.blogspot.com
10.  Which secondary data source measures products and brands sold through retail outlets and data on television audience.  ,[object Object],[object Object],[object Object],[object Object],[object Object],www.danielberroya.blogspot.com
Secondary Commercial Data Sources www.danielberroya.blogspot.com NIELSEN MRCA INFORMATION RESOURCES INC. ARBITRON SIMMONS SAMI/BURKE
Who is Nielsen…  ,[object Object],www.danielberroya.blogspot.com
10.  Which secondary data source measures products and brands sold through retail outlets and data on television audience.  ,[object Object],[object Object],[object Object],[object Object],[object Object],www.danielberroya.blogspot.com
TOP 10 Learning Questions for Chapter 3 : Gathering Information and Scanning the Environment Nyel Berroya December 15, 2011 www.danielberroya.blogspot.com

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Ch3 gathering information and scannning the environment berroya

  • 1. TOP 10 Learning Questions for Chapter 3 : Gathering Information and Scanning the Environment Nyel Berroya December 15, 2011 www.danielberroya.blogspot.com
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  • 7. Internal records and Marketing Intelligence www.danielberroya.blogspot.com Order-to-Payment Cycle Databases, Warehousing, Data Mining Sales Information System Marketing Intelligence System
  • 8. How does internal records system works? www.danielberroya.blogspot.com Companies need to perform these steps quickly and accurately, because customers favor firms that can promise timely delivery. Internet adds efficiency to order to payment cycle
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  • 16. The marketing intelligence system provides information about everyday happenings in the marketing environment. It is based on environmental scanning. www.danielberroya.blogspot.com Factors to consider
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  • 19. Environmental Forces www.danielberroya.blogspot.com Political-legal Technological Natural Demographic Economic Socio-cultural
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  • 24. Advantages of Social Media… www.danielberroya.blogspot.com Social Media refers to the use of web-based and mobile technologies to turn communication into an interactive dialogue. Blogging is a form of social media by expressing freely our views and opinions via web across all borders.
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  • 27. Social – Cultural Environment… www.danielberroya.blogspot.com Views of themselves Views of others Views of organization Views of society Views of nature Views of universe
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  • 35. Natural Environment… www.danielberroya.blogspot.com Increased Energy costs Shortage of raw materials Anti-pollution pressures Government protections
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  • 39. Secondary Commercial Data Sources www.danielberroya.blogspot.com NIELSEN MRCA INFORMATION RESOURCES INC. ARBITRON SIMMONS SAMI/BURKE
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  • 42. TOP 10 Learning Questions for Chapter 3 : Gathering Information and Scanning the Environment Nyel Berroya December 15, 2011 www.danielberroya.blogspot.com