Ariana Finlayson is a Senior Community Manager for Covergirl who studied communications in college. She has experience as a beauty editor and working with beauty brands online, focusing on areas like SEO, analytics, bloggers, and social media. In her current role, she manages Covergirl's social media presence and handles consumer relations, public relations, and measuring return on investment through sales and sponsorships. She recommends starting points for those interested in her career path like blogging, attending industry events, learning social media, and following industry publications and trends.