Internal Document for purposes of demonstration

1. Social Media Committee
Marketing Strategy
NVTC
Mission
Our mission, first and foremost, is to promote NVTC as a leader in social media. The group will strive
to embrace this new medium and adapt to its ever changing environment. Through educational
forums and insightful dialogue with NVTC members, the Social Media committee will become a
valuable resource for those in the Northern Virginia technology community who want to use social
media tools to improve how they communicate with key audiences. While there is a need to
understand more about the tools that make up the social media landscape, most importantly, it is
about what tools are the best fit for businesses and how they fit into a company's overall goals.
NVTC's Social Media committee will address these very issues that are top-of-mind with the
members.
Marketing Strategy
Here are some general marketing strategies we either discussed or can discuss. Please let me know
what other marketing tactics or ideas you have.
• Blogs (posts, articles/archives, case studies, interviews, events calendar for NVTC events, social
media committee and other social media groups, etc., links to the experts’ blogs, link to NVTC,
advertising in exchange for speaking, etc.)
• Major Events (3-5 annually, partner with other NVTC committees, partner with other Social
Media groups)
• Monthly Meetings (speakers, panelists, roundtable)
• Email Blasts (develop our own mailing lists)
• Meet-up & Networking (Content Driven)
• Webinars and Podcasts
• Annual Holiday Gathering
• >
• >
• >
• >
• >
• >
• >
1

2. Social Media Committee
Marketing Strategy
NVTC
Social Media Issues
Some topics to choose for major events, monthly meetings, boot-camp, workshops, networking with
content, etc. Please let me know what other topics or themes would support our mission.
• Return on Investment
• Return on Participation
• Legal
• Human Resources
• Technology
• Search Engine Optimization
• Social Media for Dummies
• Search Engine Optimization
• Technology
• How to Grow my Business
• Metrics and benchmarking
• Privacy
• Sports
• Government contracting
• Live case studies
• How social media impacts small, medium and large businesses differently
• What are companies doing today? AOL, National Geographic,
• Live case studies Live case studies
• How social media impacts small, medium and large businesses differently
• >
• >
• >
• >
• >
• >
2

3. Social Media Committee
Marketing Strategy
NVTC
• >
• >
• >
Social Media Experts (added some names at the bottom from blogs. Don’t even know if they are
experts. These folks could be speakers, panelists, available for roundtables, workshops, etc. Just the
beginning of our list…. We should add the people Gerry has secured as well, board members, etc.
• Geoff Livingston
• Shashi B from Network Solutions
• Matt Jacobson, Executive Director of LaunchboxDigit, a NVTC member
• Nick O'Neill - blog is Social Times.
• Frank Gruber - works for AOL and he believes the blog is Techcocktail
• Peter Corbett
• Robert Neelbauer - blog job matchbox
• Shana Glickman - not sure blog name
• Jared Goralnick - blog is technotherapy.
• Mayra Ruiz-McPheaarson
• Eric Olson
• Shonali Burke
• Beth Kanter
• Shel Israel
• Sean Gorman
• Shane Lennon
• Natalia Luckyanova
• Jane Quigley
• Peter Slutsky
• D.C. Hughes
3

4. Social Media Committee
Marketing Strategy
NVTC
2009-2010 Events Calendar
The current schedule……..The timing of these events can obviously change. Topics entered are really
just placeholders. See page 2 for some of the topics we can consider.
Major Events
• December 1, 2009
o Topic: Legal - The privacy and consumer protection implications of social media
o Location: Tower Club
o Format:
o Speakers:
o Sponsors:
• February
o Topic: How to Grow My Business & Return on Investment Social media – what is it and
how will it help my business grow?
o Location: Tower Club
o Format:
o Speakers:
o Sponsors
• March/April - Sports and social media – how they are making it work?
o Location: Tower Club
o Format:
o Speakers:
o Sponsors
• June - Government and social media
o Location: Tower Club
o Format:
4

5. Social Media Committee
Marketing Strategy
NVTC
o Speakers:
o Sponsors
Monthly Meetings
We have held monthly meetings at Welz & Weisel to accommodate approximately 15 people. I recall
we are holding our next meeting at Hogan & Hartson. Please confirm
• October 1, 2009
o Topic:
o Location/Time:
o Format:
o Speakers:
o Sponsors:
• November 2009
o Topic:
o Location/Time:
o Format:
o Speakers:
o Sponsors:
• December 2009
o Topic:
o Location/Time:
o Format:
o Speakers:
o Sponsors:
• January 2010
o Topic:
o Location/Time:
5

6. Social Media Committee
Marketing Strategy
NVTC
o Format:
o Speakers:
o Sponsors:
• February 2010
o Topic:
o Location/Time:
o Format:
o Speakers:
o Sponsors:
• March 2010
o Topic:
o Location/Time:
o Format:
o Speakers:
o Sponsors:
• April 2010
o Topic:
o Location/Time:
o Format:
o Speakers:
o Sponsors:
• May 2010
o Topic:
o Location/Time:
o Format:
o Speakers:
o Sponsors:
6

7. Social Media Committee
Marketing Strategy
NVTC
• June 2010
o Topic:
o Location/Time:
o Format:
o Speakers:
o Sponsors:
• July 2010
o Topic:
o Location/Time:
o Format:
o Speakers:
o Sponsors:
• August 2010
o Topic:
o Location/Time:
o Format:
o Speakers:
o Sponsors:
Workshops / Boot Camp (not sure what to put in here yet! These are just placeholder for now)
• Twitter
• LinkedIn
• Platforms
• Facebook
• >
• >
• >
• >
7

8. Social Media Committee
Marketing Strategy
NVTC
Networking Events/Content (topics, speakers, etc. TBD)
• November
• January
• March
• May
• July
Educational Series (do we want to do mirror what the Entrepreneur Center Education Committee
is doing with FasTrac. It is a 10 week session for entrepreneurs at a low cost)
• >
• >
• >
• >
• >
• >
Open
• >
• >
• >
• >
• >
• >
Benchmarking (I don’t know much about benchmarking and metrics)
8

9. Social Media Committee
Marketing Strategy
NVTC
• Google Analytics
• >
• >
• >
• >
Sponsors
Sponsorship is by far extremely important and I did not intentionally leave it last! It just worked out
that way. I listed the sponsorship levels and on the following page some of the sponsors Matt
Jacobson suggested we contact.
Platinum Sponsor (Wilson Sonsini, Welz & Weisel)
$4,000/series
• Introduction opportunity
• Six (6) complimentary tickets to all events in series
• Tabletop exhibit space at each event
• Name and/or logo recognition on event signage
• Sponsor ribbon for one(1) name badge at the event
• Name recognition on NVTC's Web site event calendar
• Name on NVTC's e-Newsletter and targeted electronic promotions
• Name and/or logo on any additional materials that may include invitations, programs, postcards, brochures,
etc.
Gold Sponsor
$2,500/series
• Four (4) complimentary tickets to all events in series
• Tabletop exhibit space at each event
• Name and/or logo recognition
• Sponsor ribbon for one(1) name badge at the event
• Name recognition on NVTC's Web site event calendar
• Name on NVTC's e-Newsletter and targeted electronic promotions
• Name and/or logo on any additional materials that may include invitations, programs, postcards, brochures,
etc.
9

10. Social Media Committee
Marketing Strategy
NVTC
Silver Sponsor
$1,500/series
• Two (2) complimentary tickets to single event
• Tabletop exhibit space at single event
• Name and/or logo recognition on event signage
• Sponsor ribbon for one (1) name badge at event
• Name recognition on NVTC's Web site event calendar
• Name on NVTC's e-Newsletter and targeted electronic promotion
• Name and/or logo on any additional materials that may include invitations, programs, postcards, brochures,
etc.
This is just the start of a list of sponsors to contact. We have Wilson Sonsini and Welz & Weisel as
two platinum sponsors. I’d like to hear from folks about types of companies to target. For example,
do we want to target NVTC members who are small businesses and are marketing companies?
There are a whole host of government contractors, networking/integration companies, etc. that don’t
appear on the surface to be good candidates to sponsor. I have a list of 20-30 possibilities for
companies that have web sites that talk about marketing, advertising, etc. Any feedback would be
greatly appreciated
• AOL
• Washington Post
• National Geographic Ventures
• >
• >
• >
• >
10