3. Facebook ช่ วยเพิ่มยอดขายออนไลน์ ได้ มากกว่ า Social Network อื่น
01
Digital
NOV
Global
Marketingoops
http://www.marketingoops.com/ecommerce/facebook-drive-more-online-sale/
ผลจากงานวิจยบ่งชี ้ว่า Facebook ช่วยขับเคลือนยอดขายบนโลกออนไลน์ได้ ง่ายๆ เพราะการเชื่อใจกันระหว่าง “เพื่อน” นอกจากนี ้ Mobile E-commerce นั ้นกาลังมาแรงมาก
ั ่
ถ้ า Facebook สามารถหาความลงตัวระหว่างสองไอเดียนี ้ได้ นั ้นก็จะสร้ างปรากฏการณ์ใหม่ที่ยิ่งกว่าปุ่ ม Like เสียอีก
การซื ้อขายของกันบน Facebook มากกว่า Pinterest ถึง 30 เท่า
2
4. Adidas: Interactive Window Shopping
01
Digital
NOV
Global
Digitalbuzzblog
http://www.digitalbuzzblog.com/adidas-interactive-window-shopping/
A completely interactive in-window experience that lets customers flick through clothing racks, individual garments and
play with a model (getting them to try on every item) to see exactly how the clothes look, no matter the position/stance
of the model
http://www.youtube.com/watch?feature=player_embedded&v=7ZXucLUfh0U
3
6. Phillips Hue: iOS Controlled LED Lights
31
Digital
OCT
Global
Digitalbuzzblog
http://www.digitalbuzzblog.com/phillips-hue-ios-controlled-led-lights/
Introducing ‘Hue’ the world’s most advanced lighting system, where each bulb lasts 15 years, has 11 LEDs that can
generate 16 million hues per bulb, all powered by an iPhone/iPad app that allows you to take complete control over each
bulb
http://www.youtube.com/watch?feature=player_embedded&v=IT5W_Mjuz5I
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7. Dunkin’ Donuts Instagram contest
31
Digital
OCT
Global
Adverblog
http://www.adverblog.com/2012/10/31/dunkin-donuts-instagram-contest/
Dunkin’ Donuts is currently running an interesting social media activation that encourages consumers to interact with the
brand in a simple yet creative way, using the coolest social network of the moment: Instagram. The challenge is pretty
straightforward: how would you dress up your Dunkin’ Donuts cup for Halloween? Users are encouraged to decorate the
cup with a costume and then share a picture on Instagram using the hashtag #DresseDD for the chance to win a gift card.
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8. Students’ Corner: Tweets for treats
31
Digital
OCT
Global
Adverblog
http://www.adverblog.com/2012/10/31/students-corner-tweets-for-treats/
The cookie box reacts to a certain hash tag being sent via Twitter to push out a cookie to whoever is near the box. Even if
this is just a prototype, I thinks it opens the doors to quite a few fun in-store or ambient interactive experiences.
http://vimeo.com/51132089
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9. You are blind
31
Digital
OCT
Global
Adverblog
http://www.adverblog.com/2012/10/30/you-are-blind/
An additional message invited people to virtually experience blindness in a more complex, emergency situation. On the
website Youareblind.com they had help a young visually impaired kid getting to a pharmacy, walking around using their
body movement tracked by the webcam and being guided just by the environmental sounds of the city.
http://vimeo.com/50786479
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