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Nurse entrepreneurs ideas and new media
- 1. Nurse Entrepreneurs Ideas and New Media Nurse entrepreneurs have always been at the forefront of new technologies. From MARs and bedside laptops to alphanumeric pagers and other wireless technologies adapted for the health care setting, nurses often find themselves as “testers” of new technologies that sometimes come to the private sector before they hit the streets, so to speak. With so-called “new media”, many nurses quickly realized the power of social media, blogging and other digital applications from the beginning. The early nurse bloggers who realized the power of blogging and self-publication basically created the nurse “blogosphere” themselves through self-promotion, reciprocal links and connection with other health care innovators taking advantage of the Internet. They were and are true nurse entrepreneurs. Some savvy nurses who were already nurse entrepreneurs have consistently used the Internet for marketing and self-promotion, using websites, Twitter, LinkedIn, Facebook and other standard new media tools to move their businesses and professional careers forward. Other nurses saw what was happening online and realized that there was ample opportunity for money to be made by nurse entrepreneurs in these new areas, so those who had not joined the party early on made haste to jump on the bandwagon as soon as they could. Many continue to follow in those footsteps. Nurse coaches, nurse consultants and other nurse innovators have embraced new media as a vehicle for their personal and professional advancement, and we now find nurse entrepreneurs infiltrating many strategic places within the world of new media, providing content for online venues that serve both other nurses and the general public. Social media, blogging, coaching, and other forms of nurse entrepreneurship
- 2. have paved the way for more and more nurses to reshape their lives and careers, leveraging nursing knowledge and new media know-how into new arenas of professional engagement for nurses. When members of the public think of a nurse as a kindly caregiver in a white cap, uniform and shoes, they are certainly utilizing an outmoded yet persistent image that is still largely propagated by the media. However, many nurses are aggressively redefining exactly what it means to be a nurse and a nurse entrepreneur, and it is our self-definition that will, in the end, define who we as nurses truly are. Interested in learning how to become Nurse entrepreneurs? Free audio interviews with the top Nurse Entrepreneurs and Nursing Leaders in Healthcare at RNFMRadio.com.