16. Get Reviews
• Ask through
• Website
• Surveys
• Personal Requests
17. Negative Reviews
• Respond to Negative Reviews
• Thank reviewer
• Respond to issue directly and honestly.
• Close Positively, offering to personally work
with reviewer in future.
• Go to work on Issue!
18. Google Summary
• Use Free Tools
• Places
• Reviews
• Organic
• Use Paid Ads - if necessary
20. Facebook Reach
• Over 800 million global users
• 1.7 million users die annually
• Over 150 million US users
• 51% of 50-64 year olds
• More time on Facebook
• 3 times more than Google
21. Why Facebook?
• Public
• Links
• Updates
• Control
• News
• Free
Sour: Dave Rigotti - November 12,2007