Come learn why an Interactive Campus map is an essential element for any college website. In this webinar, we will cover five essential reasons that an interactive campus map is crucial. We will share revealing recruitment data, talk about the complete suite of killer college website features, actually discuss tangible ROI benefits that can be tied to an interactive map and more. After presenting a compelling case we'll show you how one of our Partners, nuCloud, actually helps you solve this vital need of your website. The greatest part of all this that you already have half of this problem solved with the existing campus map that you have through mapformation. We will show you how you can leverage this valuable asset and get additional mileage out of it through an interactive version. About Presenters: nuCloud's Kyle James and Michael Fienen. You might recognize Kyle and Michael through their contributions on the award winning .eduGuru higher education marketing blog or from presenting at such conferences as HighEdWeb, eduWeb, Confab, Stamats, CASE and many other conferences.

1. Are you fully utilizing your mapformation campus map illustration? Interactive Map Platform Kyle James @KyleJameskyle@nucloud.com Michael Fienen @Fienenmichael@nucloud.com

2. Who Are We Experienced - 15+ years of Higher Education and Web Experience and years of web development on the side Thought Leaders - Founder and writing staff members at .eduGuru, an award winning higher education marketing and development blog

6. 5 Reasons an Interactive Map is Essential

7. 1. Vital to Recruitment

8. Most Important Web Features Data from Noel-Levitz – www.noellevitz.com

9. Most Used Social Media Resources Data from Noel-Levitz – www.noellevitz.com

10. Credible Sources in Decision Process Data from Hobsons - www.hobsons.com

11. 2. Vital web feature

13. Course Catalogs

14. Common App

15. Net Price Calculator

16. Event Calendar

17. Online Videos

19. Establishing ROI If we can work backwards from the value of a student we can establish the value of an Interactive Campus Map. *All numbers are created as examples

20. Let’s Do Some Math Average Years = 3 Cost Per Year = $20,000 Average Yearly Discount = $10,000 Student Value = 3 * ($20,000 - $10,000) So a Student is worth$30,000!

21. Let’s Do Some Math Student Value = $30,000 Conversion Rate in Applicant = 20% App Value = $30,000 * .2 So an Applicant is worth$6,000!

22. Value Of Campus Tour

23. Let’s Do Some Math Application Value = $6,000 Conversion Rate of Visits to Applicant = 20% Value of Visit = $6,000 * .2 So Each Student Visit is Worth $1,200!

24. Drive More Campus Visitors Interactive Campus Map Visit Campus Application

25. Let’s Do Some Math Visit Value = $1,200 Conversion of Map to Visit = 5% Value of a Map View = $1,200 * .05 So Each Map View is Worth$60!

26. Do You Think 1,000 People Would View Your Map In A Month?

27. Then Having A Map Is Worth $60,000! Per Month!

28. 4. Important for all external audiences

29. Alumni

30. Current Students

31. Athletic Fans

32. Event Speakers

33. Conferences

34. Campers

35. Other Events

36. Prospective Students

37. 5. Everyone else has one already

38. Research - See what others are doing

39. Demo DEMO

40. Questions? Kyle James @KyleJameskyle@nucloud.comMichael Fienen @Fienenmichael@nucloud.com