The document discusses the key components of rhetoric - logos, pathos, and ethos. Logos refers to logical argumentation using techniques like citing expert opinions, cause-and-effect reasoning, and statistics. Pathos involves persuasive techniques that appeal to emotions. Ethos establishes the speaker's credibility through qualities like trustworthiness, expertise, and special knowledge. The classical structure of Greek oratory is also outlined, with sections to introduce the topic, present facts and arguments, address counterarguments, and conclude compellingly.

1. Argument

2. T
h
e
G
r
e
e
k
s

3. Rhetoric

4. Rhetoric
The ways we convince people to do, think,
or say what we want

5. The Tree of Rhetoric

6. The Tree of Rhetoric
Logos

7. The Tree of Rhetoric
Pathos
Logos

8. The Tree of Rhetoric
Pathos
Logos
Ethos

9. Logical

10. Logos
Expert information: Finding expert
opinions that are the same as ours
Dr. John Morgenstern, an expert on sleep
and the brain at Brandeis University, notes
that teenagers need 9.3 hours of sleep a
day to function best.

11. Logos
Cause/Effect:
If we start school later, Students will learn more

12. Logos
Statistics:
45% of High school principals believe
that school should start sooner

13. The Tree of Rhetoric
Pathos

14. Emotional

15. Emotional
The use of emotional argumentation to persuade and
convince

16. Emotional
Appeals to Negative Emotions: Fear, Discrimination,
Revenge

17. Emotional
Appeals to Negative Emotions: Fear, Discrimination,
Revenge
Appeals to Positive Emotions: Love, Charity, Brotherhood

18. Emotional
Appeals to Negative Emotions: Fear, Discrimination,
Revenge
Appeals to Positive Emotions: Love, Charity, Brotherhood
Use of Figurative Speech: metaphors, rhetorical questions,
parallelism

19. Is Pathos more or less
Effective/Fair
than Logos in Argumenation?

20. The Tree of Rhetoric
Ethos

21. Credibility

22. Credibility
Persuading by convincing the audience that the speaker is
worth listening to

23. Credibility
Trustworthiness

24. Credibility
Trustworthiness
Similarity

25. Credibility
Trustworthiness
Similarity
Special Knowledge

26. Credibility
Trustworthiness
Similarity
Special Knowledge
Expert Knowledge

27. Credibility
Trustworthiness
Similarity
Special Knowledge
Expert Knowledge:
Dr. Brainy von Braniac of Harvard University has recently
written, “Schools that begin later have a much higher rate
of college attendance and academic achievement.”

28. The Tree of Rhetoric
Logical
Emotional
Credibility

29. Classical Greek
Oratory

30. Classical Oration
Introduction (Exordium):
beginning the web, draw interest
Narration (Narratio): factual info,
define the problem
Confirmation (Confirmatio): detail
about the arguments, the nuts and
bolts of your case
Refutation (Refutatio): addresses
counter-arguments, consider
audience
Conclusion (Peroratio): satisfying
close