The Business Quiz (Finals) - NSIT Quiz Fest 2014

The NSIT Quiz Fest 2014
The Business Quiz
Finals

Rules
• The QM’s decision is NOT final.You can argue with him/ coax him or bribe him into
giving you extra points.
Weaknesses include Chocolates/Share of the prize money.
In Mr. Kejriwal’s words- “Tum QM ko kuch bolna mat. Bas setting kar lena.”
• In case of any doubts, go for the funny answer. It might turn out to be correct.
• Risks would be awarded with a higher return.
• Jai Netaji!

Infinite Bounce One
+15/-15 on Pounce
+10 on Direct
Clockwise

1.
• The X Store is an online store started in December, 2013. It includes products likeT-
shirts; stationary material, masks, kurtas and pen-drives etc.
According to Live Mint, there are plans to launch physical stores in major cities and
that the first brick and mortar store would be in Delhi or Ahmedabad.
• The online store is fromTake India Beyond Merchandising Pvt. Ltd. which describes
itself as a "merchandising brand that goes beyond mere profits and tries to predict
the future of India". Interestingly, this comes in the wake of X-inspired video games
and mobile phone series that were also launched in 2013.

2
• In a special episode ofTop Gear held at the Beaulieu National
Motor Museum in Hampshire, X won the title of the world’s
best taxi. Other competitors included the 1997 Fairway Driver,
1970Volkswagen Beetle, Ford CrownVictoria,Toyota HI Ace
and the Mercedes E-Class.
• Id X

Answer
• Hindustan Ambassador

3
• In 2011, when Nike released a limited edition, 1,500-pair run of the Air
Mag shoes —sneakerheads and collectors went berserk.Though the
shoes lit up and replicated the original design, they were missing one
major detail:______ ______.These were the Air Mag’s prime feature
• Fans recently received some exciting news. During an appearance in
New Orleans, Nike designerTim Hatfield — the man responsible for
most of the Air Jordan series — said _______ ________ could be
arriving as soon as next year. “Are we gonna see it in 2015?To that, I
sayYES!” said Hatfield.
• A blogwriter atTech-crunch said that he could see an innovative
system of sensors linked to a network of motorized wires that could
complete the task.What is being talked about here?

Answer
• Nike “Power Laces” from Back to the Future: Part II

4.What is the concept behind this
Microsoft product?

Answer
• This is Microsoft Sculpt
• Due to the alarming increase in the number of people
being affected with CarpelTunnel syndrome, Microsoft
has released this product which is apparently the most
ergonomically designed desktop.

5.
• In January 2005, at a Conference on Diversifying the Science &
EngineeringWorkforce sponsored by the National Bureau of Economic
Research, X sparked controversy with his discussion of why women
may have been underrepresented "in tenured positions in science and
engineering at top universities and research institutions".
• His opinion that generally greater variability among men (compared to
women) in tests of cognitive abilities, leading to proportionally more
males than females at both the lower and upper tails of the test score
distributions, caused the most controversy
• X's protégéeY, has defended him saying that “X has been a true
advocate for women throughout his career" at theWorld Bank and
Treasury.Y described of the lunch talk "What few seem to note is that
it is remarkable that he was giving the speech in the first place - that he
cared enough about women's careers and their trajectory in the fields
of math and science to proactively analyze the issues and talk about
what was going wrong"

Answer
• Larry Summers and Sheryl Sandberg

6.
• In 1955, X came up with the discovery and development ofY,
he was asked if he would get it patented.
He said "There is no patent," "Could you patent the sun?
• When news of the his development was made public on April
12, 1955, X was hailed as a "miracle worker," and the day
"almost became a national holiday."
According to Forbes magazine- “If he would have got it
patented, he would have been richer by $7 billion.” He lost 7
Billion Dollars but became a public hero.

Answer
• Jonas Salk and the PolioVaccine

7.
• In 1876,Western Union had a monopoly on the telegraph, the world's most
advanced communications technology.This made it one of America's richest
and most powerful companies, "with $41 million in capital and the
pocketbooks of the financial world behind it."
So when Gardiner Greene Hubbard, a wealthy Bostonian, approached Orton
with an offer to sell the patent for a new invention Hubbard had helped to
fund, Orton treated it as a joke. Hubbard was asking for $100,000!
• Orton bypassed Hubbard and drafted a response directly to X where he
wrote, "after careful consideration of the product, while it is a very
interesting novelty, we have come to the conclusion that it has no
commercial possibilities.
• Thus, the origins of the companyY lie in this story. Name the companyY and
the person X to whom the letter was written.The product/invention is also
required.
(Hint- If you know one, you know all three)

Answer
• X- Alexander Graham Bell
• Y- AT&T
• The invention of the telephone

8.
• A ________ _________ economy is a simple framework used to study
some fundamental issues in economics. It assumes an economy with
one consumer, one producer and two goods.
• As a thought experiment in economics, many international trade
economists have found this simplified and idealized version of the
story important due to its ability to simplify the complexities of the
real world.The implicit assumption is that the study of a one-agent
economy will provide useful insights into the functioning of a real
world economy with many economic agents
• In classical, neoclassical andAustrian economics, ________
_________ is regularly used to illustrate the theory of production and
choice in the absence of trade, money and prices, studied in isolation.

Answer
• Robinson Crusoe Economy

9.
• A X is an agreement between a company and an employee (usually
upper executive) specifying that the employee will receive certain
significant benefits if employment is terminated. It is also known as
"Change-in-control benefits".The benefits may include severance
pay, cash bonuses, stock options, or other benefits.
• The first use of the term “X" is credited to a 1961 attempt by
creditors to oust Howard Hughes from control ofTWA airlines.
• News reference volume of the term “X" spiked in late 2008 during the
global economic recession, and 2008 US Presidential
Debates.Despite the poor economy, in the two years before 2012 a
study by the professional services firm Alvarez & Marsal found a 32%
increase in the value of "change-in-control benefits" provided to US
executives.

10.
• X was an industrialist who was, in his time, one of the richest men, having
a net wealth of over a billion dollars (8.6 billion in todays world)
• While his fellow billionaires engaged in philanthropy, X was a miser. In
1973, kidnappers abducted his grandson and demanded 17 million for his
safe return. X initially declined, thinking that it was a ploy by some
“rebellious teenagers to extract money”. 2 months later, a lock of
hair and a human ear arrived at a daily newspaper.The kidnappers
threatened X that his grandson would be further mutilated unless the
victim's paid $3.2 million.
• X agreed to pay no more than $2.2 million—the maximum that would be
tax deductible. He lent his son the remaining $800,000 at 4% interest.
• Later, X defended his refusal on two points. One – to protect his other
grandchildren from copy cat kidnappers and two that meeting such
demands would increase violence and lawlessness.

11.
• In 2002, by then the second largest bank of a certain European country ,
X was the target of a criminal investigation into secret offshore accounts.
• The accounts were allegedly used by the bank to trade in its own shares,
bribe politicians in Latin America, top up the pensions of some of its
board members and secretly pay high-ranking officials to gain control of
banks in Peru, Colombia, Mexico and the United States.
• It was accused of using offshore funds to make illicit payments of millions
toVenezuela to the election campaign of theVenezuelan president Hugo
Chavez through other accounts, secret accounts, accounts held by
intermediaries, also in fiscal paradises, without declaring these payments
• Syrian General Duba, Syrian dictator Hafez al-Assad, and heroin kingpin
Rifaat al-Assad, all maintained multimillion dollar accounts at X, which
were used to launder drug and weapons trafficking proceeds.
• Id the bank, which also has a significant connection to the world of sport.

Answer
• BBVA, title sponsors of the Spanish Primera Liga.

12.
• Located in Atlanta, this building was called the Equitable
Building, before being demolished in the year 1971.The
building was owned and was the headquarters ofTrust
Company of Georgia.Trust Company of Georgia was
historically one of the largest shareholders of Coca Cola Stock.
Even though they sold off their stake in 2012 trying to raise
capital, they are still an integral part of Coca Cola.
• Give the funda.

Answer
• The original Coca-Cola recipe written on a piece of paper by John
Pemberton is held in a SunTrust (Company formed after merger with Sun
Banks, Florida) vault somewhere in Atlanta

Differential Round
Written round, Scoring 2n+5

1.
• In economics, a _______ good is a member of a group of commodities whose
demand is proportional to their price. It is often also called a positional good.
• One such example - Luxury cars like the Rolls Royce are often said to be desirable
because of their price.
• The ‘I am Rich’ smartphone app, which, despite being practically useless, sold for
1000$ each at the apple store, is another example of this.
• Whats the term?

9. Who is the guy?Which is the company he
headed?<Video>

10. Id the company and what is this a tribute
to? <Video>

A9
• Alyque Padamsee, headed Lowe Lintas

Infinite BounceTwo
+15/-15 on Pounce
+10 on Direct
Anti-Clockwise

13. Famous Advertisements by which Ad
Genius?

Answer
• Don Draper from Mad Men

14. Give the funda behind this?

Answer
• Solar Power Plant – Largest: Co-owned by Google. Hence, the logo
• The Google logo is spelt out in heliostats (mirrors reflect sunlight onto a
central receiving point) at a power generating system in the US.The project,
a partnership of NRG, BrightSource, Google and Bechtel, is the world’s
largest solar thermal facility and produces energy to power over 140,000
homes

15.
• Founded in 1862, and family-owned for seven generations,X employs
6,000 people, manufactures at 27 facilities in 16 markets on four
continents, with sales in more than 150 countries.
• However, it does not have a presence anymore in the country where it
was founded.
• At the time it was founded, X’s chief product today was cheaply made and
not considered a refined drink, and rarely sold in upmarket taverns. It’s
founder began attempting to "tame" the product by isolating a
proprietary strain of yeast still used in X production.This yeast gives X’s
product its flavour profile.After experimenting with several techniques he
hit upon filtering the product through charcoal, which removed
impurities. In addition to this, he aged the product in white oak barrels,
which had the effect of mellowing the drink.
• X’s logo derives from __________, which lived in the rafters of the building
where the founder and his brother opened their first processing unit in
1862.

16.
• X, owned by Pioma Industries had a 93% market share in its category in
2009 and a turnover of $56m in 2011. In its initial years, distribution of X was
first taken up byVoltas and then Rallis and Corn Products (known today as
Bestfoods by Unilever). Over the years, many global conglomerates have
attempted to introduce products in competition with X. However, most
have fallen through, perhaps due to X’s strong footing in the market.

17.
• X, one of the world's largest retailers in its category, doesn't have an
advertising budget. Instead, the company uses that money to buy expensive
storefronts next to luxury retailers so that they can make themselves the
leaders in "affordable luxury.” X has an efficient system for recording buyers’
feedbacks and incorporating them into the next batch of products in a very
short time.

18.
• X was founded by Pierre X in Alba, Piedmont, Italy in
1946. Run as a family business till date, X was ranked as
the most reputable company in the world in 2009 by the
Reputation Institute. X owns 38 trading companies, 18
factories and has 21,500 employees.
• X has also been described as one of the most secretive
companies in the world. It has never held a press
conference and does not allow media visits to its plants.

Answer
• Chamko Powder from ‘Chashme Buddoor”

20.
• In a recent statement (Newspaper article dated 20 February, 2014)
Companies and limited liability partnership firms floated by private entities
should not use the word X in their names, the government has said.
• The Corporate Affairs Ministry's latest move comes in the backdrop of
instances of private entities using the word X in their names, including the
case of NSEL, which is embroiled in a major payment crisis.
• What word is this?

Answer
• The word ‘National’.

21.
• The origins of this product lie in the setting up a factory
1916 to use excess reserves of a particular product which
could not be exported to Europe due to the first world
war
• The company which manufactures the product today
holds a geographical indication tag on this product.
• In 2006, Mahendra Singh Dhoni became its first brand
ambassador.

22.
• X -- researching a product online before going to the store to
make the actual purchase -- appears to be the shopping trend to
watch this season (2013-14), according to retail analysts who say
brick-and-mortar retailers are finally getting the hang of e-
commerce. While last Christmas was all about "Y" -- shoppers
going to a store to check out a product but then heading home to
buy the item online -- shoppers this year are more likely to buy in
the store, a Harris Poll indicates.
• Both X andY highlight the new retail reality: consumers expect
the ability to shop easily across many different channels, and
they allow the web and mobile channels to influence their buying
decisions — regardless of how (or where) they eventually
purchase the product.

Answer
• X-Webrooming
• Y- Showrooming

23.
• 6126 is a clothing line that was created
by American actress, singer, and entrepreneur Lindsay
Lohan in collaboration with Kristi Kaylor.The line was
originally a leggings line, before being expanding to a full
clothing collection.
• Later on, she announcedthat she plans to launch a sub-
brand called 7286 under the 6126 line.
• Give me the significance of the two names chosen by
Miss Lohan.

Answer
• 6126 is the birthdate of Marilyn Monroe. And Miss Lohan says that she has
been influenced by Monroe.
• 7286 is her own birthdate which would be a sub-brand.

Q24.
• In 2014, we are going to witness a ‘war’ between some major ad agencies.
On one side you have JWT, Dentsu andTaproot whereas the WPP agency-
Soho Square is on the other side.The second side also boasts of advertising
stalwarts like Piyush Pandey, Sam Balsara and Prasoon Joshi.
• Ogilvy and Mather decline t participate in the ‘war’ due to a strict global
guideline.
• Which ‘war’ are we talking about?

Answer
• 2014 Lok Sabha elections, Congress vs BJP.

Rules
• 7 questions, all connected by a common theme/funda.
• You can go for the theme at any point. Scoring mentioned on each slide.
• 10 points for each individual answer. Write them down please, the sheets
will be exchanged and checked at the end.

• Ad campaign run by X, for their brand of dish soap Dawn.The campaign’s core
strategy is cause related – saving wildlife.With every purchase of Dawn dish
soap, X donates one dollar (up to $500,000) too wildlife conservation
organizations likeThe Marine Mammal Center andThe International Bird
Rescue ResearchCenter. Dawn has also been used in cleaning up birds and
animals caught in oil spills, earning X the public’s good will.
Q1. (+80/-40)

An anonymous career banker inside X opened a twitter account with the
intention of revealing the hilarious banter that takes place in the privacy of
the XY. Since then, the account has evolved to include things overheard on
trading floors, bullpens, lobbies and bars. Some of the conversations
involve more than one person, and the participants are distinguishable by
their number (#1, #2, #3). Here are some of the tweets made from the
account :
#1: She’s only about 3 weeks of anorexia away from looking hot.
#2: Maybe 4.
#1: Groupon… Food stamps for the middle class.
#1: My garbage disposal eats better than 98% of the world.
#1: Living my life is like playingCall of Duty on Easy. I just go around and
fuck shit up.
#1: Sober girls are the worst. So are really drunk ones…The sweet spot is 4
white wines and a Zanny.
Q2. (+60/-30)

This is the list of shareholders of a
company X. ID X and the blanked out
“institution”.The institution goes into
the connect
Q3. (+50/-30)

Give X
• X is a magazine published byY 10 times a year. It has a circulation of 250,000
annually and is published in 11 languages apart from English.
• Management concepts and business terms such as Balanced scorecard,
Core competence, Strategic intent, Reengineering, Globalization, Marketing
myopia, and Glass ceiling were all first given prominence in X.
Part of X goes into the connect…
Q5. (+30/-15)

ID X
• The crest signifies the circle of eternity crossed by the three elements
in human development of body, mind and spirit, the sun shining
between the triangle and the circle. Inside the triangle, there is a
banyan tree to represent stability and firmness of character, the swan
and the lotus represent refinement, culture and the arts which are
fundamental elements of progress in life.
• The slogan of X is Naimatma Balheenien Labhya, a Sanskrit quotation
which can be translated into English to mean "Perfection cannot be
achieved by theWeak-Willed."
• Besides the motto, there are four words,Truthfulness, Unselfishness,
Frankness and Self-Control which guide each member of X in his or her
daily life.
• Some of its illustrious alumni include Gautam Gambhir,Alok Nath,
Abhishek Bachchan & Shekhar Kapur.
Q6. (+20/-10)

Give X.
• In the popular imagination, X is a cross between the Pinkertons, the Men in
Black, and Harvey Keitel’s “cleaner,” Mr. Wolf, in Pulp Fiction.They arrive in
suits and cuff links and make your problems disappear.They promise to
teach you how to do whatever you do better than you do it—and certainly
better than your competition does it.
• Past employees include Sheryl Sandberg, Chelsea Clinton, Bobby Jindal and
the founders of Enron.
Q7. (+10/-5)

Answer
• Goldman Sachs, GS Elevator

Answer
• Harvard Business Review

Answer
• Modern School, Barakhamba Road

Finish
Thanks for attending 

The Business Quiz (Finals) - NSIT Quiz Fest 2014

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The Business Quiz (Finals) - NSIT Quiz Fest 2014