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Inventory Management – Allocation Analytics:
Proof of Concept
Leading National
Retailer
Background and Context
• Problem Statement and Scope
• Proof of Concept Activities
Scope of POC
Like
Product
Demand
Model
Buy & Assortment
Buy
Plannin
g
SellAllocate. Replenish
Lost
Sales
Analysi
s
Store
groupin
g
Allocate
based
on
Actual
sales
Allocate
based on
event
Initial
Set &
Fixture
Analysis
Monte
Carlo
Simulati
on
The Scope of Proof Of Concept restricted to the allocation, replenishment process and sell only.
IN SCOPE
Impact of Event Sales on In-Season Sales
0
20
40
60
80
100
120
7/2/2005
7/9/2005
7/16/2005
7/23/2005
7/30/2005
8/6/2005
8/13/2005
8/20/2005
8/27/2005
9/3/2005
9/10/2005
9/17/2005
9/24/2005
10/1/2005
10/8/2005
10/15/2005
10/22/2005
0
1000
2000
3000
4000
5000
6000
EVT_SELL_PCT TOT_WK_REG_EVT_SELL
0
20
40
60
80
100
120
7/2/2005
7/9/2005
7/16/2005
7/23/2005
7/30/2005
8/6/2005
8/13/2005
8/20/2005
8/27/2005
9/3/2005
9/10/2005
9/17/2005
9/24/2005
10/1/2005
10/8/2005
10/15/2005
10/22/2005
10/29/2005
11/5/2005
11/12/2005
11/19/2005
11/26/2005
12/3/2005
12/10/2005
12/17/2005
12/24/2005
12/31/2005
1/7/2006
1/14/2006
1/21/2006
1/28/2006
0
5000
10000
15000
20000
25000
30000
35000
EVT_SELL_PCT TOT_WK_REG_EVT_SELL
FallWinter
Pants
Current Approach Forecast Sales Patterns – Data Analysis
Price has a significant relationship to,
and inverse effect on sales patterns.
Event and Price Relationship
Because event calendar was not available , event sales
were analyzed based on the price data
Week into the season is a direct variable in the sale pattern.
Impact of Price on In-Season Sales
FallWinter
Pants
Price has a significant relationship to, and inverse effect on sales patterns.
Forecast Results (Forecast Vs Actual)FallWinter
Pants Knit Top
Recommended Allocation Process and Solution Components
Initial Allocation
based on Volume
and Trend
- Allocate sufficient qty for the first
four weeks
-Allocate sufficiently for high
velocity low volume stores as well
as high velocity high volume stores
Buy Plan,
Event
Marketing
Calendar
Re-forecast
based on actual
data and
historical trends.
- Identify a blend of actual
data from the current season
and historic data to arrive at a
refined volume forecast at
store
Optimized Initial Allocation
- Allocate stock to cover the
initial sales curves
Inventory
Positions
Ongoing
Allocation
Fixture
Constraints
Fixture
Constrain
ts
Optima
l
Invento
ry
cover
Solution Component 1 Solution Component 2
Solution Component 3
Allocation Simulation Model
Multinomial Logistic
Regression
Exponential smoothing
technique
Store Level ForecastsFallWinter
Pants
0
20
40
60
80
100
120
7/1/2006
7/8/2006
7/15/2006
7/22/2006
7/29/2006
8/5/2006
8/12/2006
8/19/2006
8/26/2006
9/2/2006
9/9/2006
9/16/2006
9/23/2006
9/30/2006
10/7/2006
10/14/2006
10/21/2006
cumul_share cumul_pred_share
Executive Summary
Business Objective Improve sales and profit through
application of data analysis driven
allocation process
Top Findings in
Current State
- Lost Sales opportunities
- High Initial Allocation
- Imbalance in inventory cover across stores
- Sub-optimal Response of Allocation systems to
in-season sales
- Data unavailability and Data Quality for
extensive granular analysis
Recommendation Short Term: Sales Pattern based allocation
Medium Term: Store Clustering & Alternate Size
Ratios
Long Term: End-to-End Allocation Solution

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Inventory Management - Allocation Analytics POC

  • 1. Inventory Management – Allocation Analytics: Proof of Concept Leading National Retailer
  • 2. Background and Context • Problem Statement and Scope • Proof of Concept Activities
  • 3. Scope of POC Like Product Demand Model Buy & Assortment Buy Plannin g SellAllocate. Replenish Lost Sales Analysi s Store groupin g Allocate based on Actual sales Allocate based on event Initial Set & Fixture Analysis Monte Carlo Simulati on The Scope of Proof Of Concept restricted to the allocation, replenishment process and sell only. IN SCOPE
  • 4. Impact of Event Sales on In-Season Sales 0 20 40 60 80 100 120 7/2/2005 7/9/2005 7/16/2005 7/23/2005 7/30/2005 8/6/2005 8/13/2005 8/20/2005 8/27/2005 9/3/2005 9/10/2005 9/17/2005 9/24/2005 10/1/2005 10/8/2005 10/15/2005 10/22/2005 0 1000 2000 3000 4000 5000 6000 EVT_SELL_PCT TOT_WK_REG_EVT_SELL 0 20 40 60 80 100 120 7/2/2005 7/9/2005 7/16/2005 7/23/2005 7/30/2005 8/6/2005 8/13/2005 8/20/2005 8/27/2005 9/3/2005 9/10/2005 9/17/2005 9/24/2005 10/1/2005 10/8/2005 10/15/2005 10/22/2005 10/29/2005 11/5/2005 11/12/2005 11/19/2005 11/26/2005 12/3/2005 12/10/2005 12/17/2005 12/24/2005 12/31/2005 1/7/2006 1/14/2006 1/21/2006 1/28/2006 0 5000 10000 15000 20000 25000 30000 35000 EVT_SELL_PCT TOT_WK_REG_EVT_SELL FallWinter Pants
  • 5. Current Approach Forecast Sales Patterns – Data Analysis Price has a significant relationship to, and inverse effect on sales patterns. Event and Price Relationship Because event calendar was not available , event sales were analyzed based on the price data Week into the season is a direct variable in the sale pattern.
  • 6. Impact of Price on In-Season Sales FallWinter Pants Price has a significant relationship to, and inverse effect on sales patterns.
  • 7. Forecast Results (Forecast Vs Actual)FallWinter Pants Knit Top
  • 8. Recommended Allocation Process and Solution Components Initial Allocation based on Volume and Trend - Allocate sufficient qty for the first four weeks -Allocate sufficiently for high velocity low volume stores as well as high velocity high volume stores Buy Plan, Event Marketing Calendar Re-forecast based on actual data and historical trends. - Identify a blend of actual data from the current season and historic data to arrive at a refined volume forecast at store Optimized Initial Allocation - Allocate stock to cover the initial sales curves Inventory Positions Ongoing Allocation Fixture Constraints Fixture Constrain ts Optima l Invento ry cover Solution Component 1 Solution Component 2 Solution Component 3 Allocation Simulation Model Multinomial Logistic Regression Exponential smoothing technique
  • 10. Executive Summary Business Objective Improve sales and profit through application of data analysis driven allocation process Top Findings in Current State - Lost Sales opportunities - High Initial Allocation - Imbalance in inventory cover across stores - Sub-optimal Response of Allocation systems to in-season sales - Data unavailability and Data Quality for extensive granular analysis Recommendation Short Term: Sales Pattern based allocation Medium Term: Store Clustering & Alternate Size Ratios Long Term: End-to-End Allocation Solution