N:Sight Research analyzed 17 Social Messaging tools. 146 different features are compared to create useful document which allows to select the right tool.

1. Social Messaging
Vendor Study 2010
Micro Blogging and Sharing in Enterprises
Social Messaging enables users to interact and share
information with other user. Used in the context of the
enterprise it allows creating a powerful network for
stakeholders as employees, business partner or even
customers.
146 Features Analyzed
The N:Sight Social Messaging Vendor Study supports
companies in selecting the right provider. Different
approaches of the systems are compared and analyzed
in relation to various functions.
www.n-sight.de

2. Social Messaging
Vendor Study 2010
Purpose of the Social You should read
Messaging Study this study,
Social Messaging has the potential to become the driver • if you want to learn how Social Messaging works
for the adoption of Enterprise 2.0. Many Social Messaging • if you want to delve deeper into that topic
solutions focusing on different features are already available • if you need to select a tool for your company
on the market.
The N:Sight Social Messaging Study provides a deep insight
into this topic and analysis the most important tools.
Well-arranged and appealingly presented, the different
17 Analyzed Solutions
solutions are compared in the analyzing part. Therefore the
• Blogtronix
study allows the selection of the right tools for different
requirements. • blueKiwi
• Communote
The following aspects are addressed by the study:
• Enterprise Social Messaging Experiment (ESME)
• Introduction to Social Messaging • Flowr
• Definition and demarcation from other • Heart of Co.
Enterprise 2.0 tools
• Jive
• Description of all functions
• Functionalities for user and system actions • Just Connect
• Administrative functions • Lotus Connections
• Advantages as well as critical aspects of the
• OpenMicroBlogger
individual functions
• Comparison of participating solutions on the • SAP StreamWork
basis of functionality • Socialcast
• Summary of the most important aspects
• Socialtext Signals
• SocialWok
146 Features Analyzed • Telligent
• Yammer
More than 370 Pages Useful • YoolinkPro
Information

3. © photocase/stm
Table of Contents Model to Structure
the Analysis
Management Summary
Definition and Scope of Social Messaging
Detailed Discussion of Functional Aspects
This part delivers a detailed description of all topics
like a compendium. This knowledge allows users to
learn how Social Messaging works and enables them
to define a functional specification to select one of
the tools. The underlying concept of this discussion is
the functional model for Social Messaging developed
by N:Sight Research.
Analytical Summary
In order to distinguish different technological concepts,
Analysis of all tools on the basis of the vendor
N:Sight Research developed a functional model to describe
profiles and their specific characteristics. The
and discuss the solutions’ approaches.
results allow assessing Social Messaging tools from
The N:Sight functional model on Social Messaging is based
different perspectives of view.
on the underlying princible that IT applications represent an
input-output-process with a transformation step in between.
Analyzed topics
• Installation
In-depth Analysis in a Clear Format
• Input
• Output – Distribution of an Update
• Administration
• Miscellaneous
Detailed Solution and Tool Profiles
The study contains a complete profile of each
solution. In addition all data are available in tables
and diagrams to allow a better overview.
The results of the analysis are presented well-arranged with
detailed information tables to compare the different vendors.
www.n-sight.de

4. Author Prices
Joachim Lindner is senior analyst at N: Sight Research GmbH. Management Summary: Free of charge
In the last five years he was responsible for the intranet and Complete Social Messaging vendor study: 590 Euro
internet for ABB Germany. He worked in global teams which Social Messaging in Paper: 690 Euro
have developed the Intranet and Internet in a modern and
process-supporting platform. Many Enterprise 2.0 and social
media projects have been initiated by him and carried out
successfully.
Order Form (Fax +49 89 45 23 7091)
Herewith I order the Social Messaging Vendor Study 2010 in:
Paper 690 Euro Social Messaging in Paper and electronic form on USB Stick 690 Euro
Electronic form 590 Euro Management summary for free All Prices exclusive VAT
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Phone: +49 89 45 23 7090
practice studies for business organization and communication Fax: +49 89 45 23 7091
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Enterprise 2.0, Internet, marketing and social media. www.n-sight.de