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10 and Under Tennis
                Growth and Opportunity




•   Fred Stringfellow, CAE- ASBA Executive Vice President
•   Karen Ford, USTA National Manager, Tennis in the Parks
•   Maiysha Warren, USTA Manager, Facility Assistance
•   David LaSota, PE – USTA National Tennis Facility Consultant


                         February 25, 2011
For Best Results …
Close other programs running on your
desktop
For Best Results …
Got a Question- use the chat box to type
in any question during the presentation
For Best Results …



           Talk               Chat

Participate in the chat box and use my status
icons throughout the presentation
Mute and unmute your phone by pressing *6
For Best Results …




                      Status Icon
Use the status icon
The Rules Have Changed
International Tennis Federation (ITF)

– Tennis 10s
  • “From 2012, the rules of tennis will change so that
    no 10-and-under competition can be played using a
    traditional ‘yellow’ ball. Instead a slower ‘red’,
    ‘orange’, or ‘green’ ball must be used with the
    appropriate sized court.” tennis10s.com
The Rules Have Changed
Intercollegiate Tennis Association

– 2011 ITA Rules Updates
  • ITA Rule II.C.1. (pg.259) Varsity quality tennis facility.
      – “A varsity quality tennis facility is one used exclusively for
        tennis. …The only lines on the playing surface shall be
        standard tennis court lines, including USTA approved 36’ and
        60’ (QuickStart) lines within the same color family as the
        interior court.” www.//itatennis.com
The Rules Have Changed
  USTA Nationally

  – 2008-2011
    • Developed and Tested Specifications
       – Equipment
       – Balls
       – Courts
    • Implemented in Target Markets
    • Analyzed Results
The Rules Have Changed
USTA Nationally

– January 1, 2012
   • Following the ITF proposed rule change,

      – “…require that 10 and under tournaments be
        played using slower-moving and lower bouncing
        balls, on smaller courts, and utilizing shorter,
        lighter racquets.”
The Rules Have Changed
USTA Southern

– 2008-2011 (as of 2-22-11)
   • 36 Foot Courts Built - 435
   • 60 Foot Courts Built – 427
   • Facilities Impacted – 128

– September, 2010
   • “In 2011, USTA Southern will use the QuickStart
     Tennis Format in all 10 and Under play. This will
     include sanctioned tournaments and league play.”
   • “League play will start with the 2011 Championship
     Year which will be September of 2010.”
10 and Under Tennis Development
10 and Under Tennis Development
10 and Under Tennis Development
10 and Under Tennis Development
Goals for 2011
USTA

– International Tennis Federation
   • Work to solidify the technical specifications
     internationally.


– Nationally
   • Continue to train and educate tennis providers on
     effective Kids Tennis programming and development
   • Provide consulting for facility assessments, blended
     line installation and court conversions
   • Grants
Goals for 2011
USTA

–   Build 3,000 new 10 and Under Tennis courts
–   25 targeted markets
–   $5 million investment w/ half toward facilities
–   Teaming with other market investors
–   Working with private clubs
–   Working with the US Military
Goals for 2011
National “Let’s Move” Initiative

–   First Lady Michelle Obama
–   500 City Mayors signed up for initiative
–   Tennis will be their primary sport
–   PSA - Tennis Night in America (2-28-11)
–   www.LetsMove.gov
Major Tennis Centers
Facility                                  Location                Head Professional

Refkin Tennis Center                      Tucson, AZ              Jim Refkin
Surprise Tennis and Racquet Facility      Surprise, AZ            John Austin
Cary Tennis Park                          Cary, NC                Sean Ferreira
Racquet Club of the South                 Norcross, GA            Grant Stafford/Brian DeVilliers
Midtown Tennis Club                       Chicago, IL             Michael Mahoney
Midland Community Tennis Center           Midland, MI             Mike Woody
Billie Jean King National Tennis Center   New York, NY            Whitney Kraft
Center Court Athletic Club                Chatham, NJ             Clay Bibbee
John Drew Smith Tennis Center             Macon, GA               Carl Hodge
Koch Family Tennis Center                 Omaha, NE               Ed Hubbs
Althea Gibson Tennis Center               Wilmington, NC          Yona Bar-Zeev
Burns Tennis Center                       North Little Rock, AR   Jeff Braack
Bitsy Grant Tennis Center                 Atlanta, GA             Tim Noonan
Chattahoochee Plantation Tennis Club      Atlanta, GA             David Drew
Chastain Park Tennis Center               Atlanta, GA             David Stolle
Sharon E. Lester Tennis Center            Atlanta, GA             Joe Hill
Washington Park Tennis Center             Atlanta, GA             Eric Dobsha
Cooper Tennis Complex                     Springfield, MO         Larry Haugness
LaFortune Tennis Center                   Tulsa, OK               Melissa McCorkle
Lexington Tennis Center                   Lexington, SC           Jorge Andrew
Centennial Park Tennis Center             Nashville, TN           David Bain
Three Oaks Park Tennis Center             Fort Myers, FL
Stanford University Indoors               Palo Alto, CA           Dick Gould
MaliVai Washington Youth Center           Jacksonville, FL        Terri Florio
Daniel Island Tennis Center               Charleston, SC          Jeff Church
Barnes Tennis Center                      San Diego, CA           Tom O’Brien
36 Foot Court
60 Foot Court
SPECIFICATIONS
                                              Net
Age Racquet        Court          Ball       Height
                                             (at center)

                               Foam or Red
U8    Up to 23”   36’L x18’W
                                  Felt
                                                2’-9”


                               Low
U10   Up to 25” 60’L x 27’W
                            Compression
                                                3’-0”
10 and Under Tennis

Infrastructure Improvements
 •   Stand Alone Courts
 •   Blended Lines on 78 Foot Courts
 •   Court Conversions
 •   Lines on Playgrounds/Pavement
Planning

Make it Real!

– Must have 36’ and 60’ courts (either stand alone
  or blended lines)
– New facilities should develop “Kids Zones”
– Consider new construction or conversion of
  existing courts
Concept Development




Facility Plan
•Regional competition
•Hard court dominant
•Clay court component
•Exhibition court
•Youth programming
•Available during inclement weather
Stand Alone Courts




Harrison Park, Cobb County, GA
Stand Alone Courts




Harrison Park
Cobb County, GA
Stand Alone Courts




Racquet Club of the South, Norcross, GA
Stand Alone Courts




Racquet Club of the South
Norcross, GA
Blended Line on Courts




Curtis Corner, Wakefield, RI
Blended Lines on Courts




 Curtis Corner, Wakefield, RI
Blended Lines on Courts




  Curtis Corner, Wakefield, RI
Blended Lines on Courts




 Curtis Corner, Wakefield, RI
Blended Lines on Courts




The Tennis Center at Steamboat Springs,
Steamboat Springs, CO
Blended Lines on Courts
Blended Lines on Courts




 Lexington, SC
Blended Lines on Courts




Surprise, AZ
Blended Lines on Courts




Surprise, AZ
Blended Lines on Courts




National Tennis Center
Court Conversions




Centennial Park, Nashville, TN
Court Conversions




Centennial Park, Nashville, TN
Court Conversions




Centennial Park, Nashville, TN
Court Conversions




Centennial Park, Nashville, TN
Court Conversions




Kiest Park, Dallas, TX
Court Conversions




Kiest Park, Dallas, TX
Court Conversions




Kiest Park, Dallas, TX
Court Conversions




Kiest Park, Dallas, TX
Court Conversions




Kiest Park, Dallas, TX
Lines on Playgrounds




Chicago, IL
Lines on Playgrounds




Santa Monica, CA
Lines on Playgrounds
Lines on Playgrounds
    Lines on Playgrounds
How Does 10 and Under Tennis
 Affect Your Client’s Facility?
 Re-evaluation of Youth Programming
 – Facilities seeking USTA infrastructure grants must have 10 and
   Under Tennis facilities and programming
 – Increase in youth programming (huge untapped demographic
   that will benefit tennis for years to come)
 – Nurtures the potential of youth (expands physical and mental
   skills)
 – Supports healthy lifestyles
 – Build community with team approach
 – Increase in facility revenues (bodies per square foot, programs
   available, equipment sales)
10 and Under Tennis
     Tournaments/Events
Communities without permanent 10 and Under
Tennis courts or blended lines will miss out on
USTA 10 and Under Tennis tournament/event
opportunities resulting in a loss of economic
development revenue (beds, restaurants, other
local business)

Facilities without permanent courts or lines will
lose out on this revenue generating format
Is it only for kids?

The 60 ft courts are already becoming popular for
  adults to better allow

    Singles play for seniors
    Players with bad knees
    Wheelchair Players & Wounded Warriors
    Obese players
How Does This Benefit You?

• Increases scope of services provided
• Demonstrates being at the forefront of tennis
  development today
• Provides opportunity to visit past clients to
  discuss future work
• Accesses significant revenue stream over the
  next several years
USTA 10 and Under National
   Line Grants & Conversions
• National Line Grant
  • 50% with 25% section match
• Collegiate Line Grant
  • 100% in partnership with ITA
• Playground Line Grant
  • 50% with 25% section match (3 location min.)
• Conversions (One 78’ to four 36’)
  • 50% match up to $4K Some sections contribute another 25%
    up to $1000
National 10 and Under
         Tennis Line Grant
• Eligibility

   • Blended lines on existing 78 foot tennis courts (min. two 78
     foot courts per facility)
   • Court conversions (four 36 foot courts from an existing 78 foot
     court)
   • USTA National match- 50% of cost w/ USTA Section
     matching 25%
   • $4,000.00 cap on funding per facility
National QST Line Grant Steps

 Facility owner to fill out Facility Assistance
Form at usta.com/Facilities

 Facility owner to submit photos, dimensions
and contractor proposal

  The USTA can prepare concept striping
plans and specifications, if needed
Once Courts are Painted


• After project is completed, facility owner sends
  to the USTA
  – Pictures of completed job
  – Copy of contractor’s final invoice


• Section is notified and checks are mailed to the
  facility owner
College Campus Line Grant

• Provides 100% funding for college coaches who
  paint 10 and Under blended lines on their
  existing campus courts
• Encourages interaction between community
  youth and colleges
• Boost economic revenue from summer camps
  and events
• Makes tennis more relevant on college
  campuses
Playground/Blacktop Striping for Schools
 • Designed to
 encourage schools to
 paint their own lines

 • ‘Do It Yourself’
 specifications

 • Paint three or more
 schools in your
 community and
 qualify for the
 National Line Grant
Facility Assistance Grants


Funding Amounts Available

– $4,000 dollar for dollar matching grant for minor
  improvements
– 20% grant for resurfacing projects capped at $35K
– 20% grant for new construction or reconstruction
  capped at $50K
Facility Assistance Grants
First Step- Facility owner completes an on-line
form
– USTA.com/Facilities or USTA.com/TheBigServe
On-line form provides a snapshot of project
Once form is received by the USTA
– Project is assigned to a USTA project consultant
– Consultant contacts facility owner within 30 days
Consultant determines facility needs and begins
assistance process
Facility Assistance Grants


Assistance Can Include

–   Advocacy
–   Concept Design
–   Technical Assistance
–   Funding Application
Funding Committee Decision

Many contributing factors, it is competitive
Safe, accessible, built to last
– Must demonstrate through drawings, details,
  specifications
Strong tennis programming
Inclusion of 10 and Under Tennis
– Stand alone courts
– 36 and 60 foot lines
Links to Further Development
            Tools
usta.com/Facilities
– Facility Assistance, technical data, grant info.
usta.com/TheBigServe
– Advocacy support, After School, Adopt a School,
  collegiate tennis
10andundertennis.com
– For parents, organizers, where to find equipment
usta.com/rulechange/
– Support, videos
Questions & Comments

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2011 asba 10 and under tennis webinar 2 25-11

  • 1. 10 and Under Tennis Growth and Opportunity • Fred Stringfellow, CAE- ASBA Executive Vice President • Karen Ford, USTA National Manager, Tennis in the Parks • Maiysha Warren, USTA Manager, Facility Assistance • David LaSota, PE – USTA National Tennis Facility Consultant February 25, 2011
  • 2. For Best Results … Close other programs running on your desktop
  • 3. For Best Results … Got a Question- use the chat box to type in any question during the presentation
  • 4. For Best Results … Talk Chat Participate in the chat box and use my status icons throughout the presentation Mute and unmute your phone by pressing *6
  • 5. For Best Results … Status Icon Use the status icon
  • 6. The Rules Have Changed International Tennis Federation (ITF) – Tennis 10s • “From 2012, the rules of tennis will change so that no 10-and-under competition can be played using a traditional ‘yellow’ ball. Instead a slower ‘red’, ‘orange’, or ‘green’ ball must be used with the appropriate sized court.” tennis10s.com
  • 7. The Rules Have Changed Intercollegiate Tennis Association – 2011 ITA Rules Updates • ITA Rule II.C.1. (pg.259) Varsity quality tennis facility. – “A varsity quality tennis facility is one used exclusively for tennis. …The only lines on the playing surface shall be standard tennis court lines, including USTA approved 36’ and 60’ (QuickStart) lines within the same color family as the interior court.” www.//itatennis.com
  • 8. The Rules Have Changed USTA Nationally – 2008-2011 • Developed and Tested Specifications – Equipment – Balls – Courts • Implemented in Target Markets • Analyzed Results
  • 9. The Rules Have Changed USTA Nationally – January 1, 2012 • Following the ITF proposed rule change, – “…require that 10 and under tournaments be played using slower-moving and lower bouncing balls, on smaller courts, and utilizing shorter, lighter racquets.”
  • 10. The Rules Have Changed USTA Southern – 2008-2011 (as of 2-22-11) • 36 Foot Courts Built - 435 • 60 Foot Courts Built – 427 • Facilities Impacted – 128 – September, 2010 • “In 2011, USTA Southern will use the QuickStart Tennis Format in all 10 and Under play. This will include sanctioned tournaments and league play.” • “League play will start with the 2011 Championship Year which will be September of 2010.”
  • 11. 10 and Under Tennis Development
  • 12. 10 and Under Tennis Development
  • 13. 10 and Under Tennis Development
  • 14. 10 and Under Tennis Development
  • 15. Goals for 2011 USTA – International Tennis Federation • Work to solidify the technical specifications internationally. – Nationally • Continue to train and educate tennis providers on effective Kids Tennis programming and development • Provide consulting for facility assessments, blended line installation and court conversions • Grants
  • 16. Goals for 2011 USTA – Build 3,000 new 10 and Under Tennis courts – 25 targeted markets – $5 million investment w/ half toward facilities – Teaming with other market investors – Working with private clubs – Working with the US Military
  • 17. Goals for 2011 National “Let’s Move” Initiative – First Lady Michelle Obama – 500 City Mayors signed up for initiative – Tennis will be their primary sport – PSA - Tennis Night in America (2-28-11) – www.LetsMove.gov
  • 18. Major Tennis Centers Facility Location Head Professional Refkin Tennis Center Tucson, AZ Jim Refkin Surprise Tennis and Racquet Facility Surprise, AZ John Austin Cary Tennis Park Cary, NC Sean Ferreira Racquet Club of the South Norcross, GA Grant Stafford/Brian DeVilliers Midtown Tennis Club Chicago, IL Michael Mahoney Midland Community Tennis Center Midland, MI Mike Woody Billie Jean King National Tennis Center New York, NY Whitney Kraft Center Court Athletic Club Chatham, NJ Clay Bibbee John Drew Smith Tennis Center Macon, GA Carl Hodge Koch Family Tennis Center Omaha, NE Ed Hubbs Althea Gibson Tennis Center Wilmington, NC Yona Bar-Zeev Burns Tennis Center North Little Rock, AR Jeff Braack Bitsy Grant Tennis Center Atlanta, GA Tim Noonan Chattahoochee Plantation Tennis Club Atlanta, GA David Drew Chastain Park Tennis Center Atlanta, GA David Stolle Sharon E. Lester Tennis Center Atlanta, GA Joe Hill Washington Park Tennis Center Atlanta, GA Eric Dobsha Cooper Tennis Complex Springfield, MO Larry Haugness LaFortune Tennis Center Tulsa, OK Melissa McCorkle Lexington Tennis Center Lexington, SC Jorge Andrew Centennial Park Tennis Center Nashville, TN David Bain Three Oaks Park Tennis Center Fort Myers, FL Stanford University Indoors Palo Alto, CA Dick Gould MaliVai Washington Youth Center Jacksonville, FL Terri Florio Daniel Island Tennis Center Charleston, SC Jeff Church Barnes Tennis Center San Diego, CA Tom O’Brien
  • 21. SPECIFICATIONS Net Age Racquet Court Ball Height (at center) Foam or Red U8 Up to 23” 36’L x18’W Felt 2’-9” Low U10 Up to 25” 60’L x 27’W Compression 3’-0”
  • 22. 10 and Under Tennis Infrastructure Improvements • Stand Alone Courts • Blended Lines on 78 Foot Courts • Court Conversions • Lines on Playgrounds/Pavement
  • 23. Planning Make it Real! – Must have 36’ and 60’ courts (either stand alone or blended lines) – New facilities should develop “Kids Zones” – Consider new construction or conversion of existing courts
  • 24. Concept Development Facility Plan •Regional competition •Hard court dominant •Clay court component •Exhibition court •Youth programming •Available during inclement weather
  • 25. Stand Alone Courts Harrison Park, Cobb County, GA
  • 26. Stand Alone Courts Harrison Park Cobb County, GA
  • 27. Stand Alone Courts Racquet Club of the South, Norcross, GA
  • 28. Stand Alone Courts Racquet Club of the South Norcross, GA
  • 29. Blended Line on Courts Curtis Corner, Wakefield, RI
  • 30. Blended Lines on Courts Curtis Corner, Wakefield, RI
  • 31. Blended Lines on Courts Curtis Corner, Wakefield, RI
  • 32. Blended Lines on Courts Curtis Corner, Wakefield, RI
  • 33. Blended Lines on Courts The Tennis Center at Steamboat Springs, Steamboat Springs, CO
  • 34.
  • 35.
  • 36.
  • 38. Blended Lines on Courts Lexington, SC
  • 39. Blended Lines on Courts Surprise, AZ
  • 40. Blended Lines on Courts Surprise, AZ
  • 41. Blended Lines on Courts National Tennis Center
  • 54. Lines on Playgrounds Lines on Playgrounds
  • 55. How Does 10 and Under Tennis Affect Your Client’s Facility? Re-evaluation of Youth Programming – Facilities seeking USTA infrastructure grants must have 10 and Under Tennis facilities and programming – Increase in youth programming (huge untapped demographic that will benefit tennis for years to come) – Nurtures the potential of youth (expands physical and mental skills) – Supports healthy lifestyles – Build community with team approach – Increase in facility revenues (bodies per square foot, programs available, equipment sales)
  • 56. 10 and Under Tennis Tournaments/Events Communities without permanent 10 and Under Tennis courts or blended lines will miss out on USTA 10 and Under Tennis tournament/event opportunities resulting in a loss of economic development revenue (beds, restaurants, other local business) Facilities without permanent courts or lines will lose out on this revenue generating format
  • 57. Is it only for kids? The 60 ft courts are already becoming popular for adults to better allow Singles play for seniors Players with bad knees Wheelchair Players & Wounded Warriors Obese players
  • 58. How Does This Benefit You? • Increases scope of services provided • Demonstrates being at the forefront of tennis development today • Provides opportunity to visit past clients to discuss future work • Accesses significant revenue stream over the next several years
  • 59. USTA 10 and Under National Line Grants & Conversions • National Line Grant • 50% with 25% section match • Collegiate Line Grant • 100% in partnership with ITA • Playground Line Grant • 50% with 25% section match (3 location min.) • Conversions (One 78’ to four 36’) • 50% match up to $4K Some sections contribute another 25% up to $1000
  • 60. National 10 and Under Tennis Line Grant • Eligibility • Blended lines on existing 78 foot tennis courts (min. two 78 foot courts per facility) • Court conversions (four 36 foot courts from an existing 78 foot court) • USTA National match- 50% of cost w/ USTA Section matching 25% • $4,000.00 cap on funding per facility
  • 61. National QST Line Grant Steps Facility owner to fill out Facility Assistance Form at usta.com/Facilities Facility owner to submit photos, dimensions and contractor proposal The USTA can prepare concept striping plans and specifications, if needed
  • 62. Once Courts are Painted • After project is completed, facility owner sends to the USTA – Pictures of completed job – Copy of contractor’s final invoice • Section is notified and checks are mailed to the facility owner
  • 63. College Campus Line Grant • Provides 100% funding for college coaches who paint 10 and Under blended lines on their existing campus courts • Encourages interaction between community youth and colleges • Boost economic revenue from summer camps and events • Makes tennis more relevant on college campuses
  • 64. Playground/Blacktop Striping for Schools • Designed to encourage schools to paint their own lines • ‘Do It Yourself’ specifications • Paint three or more schools in your community and qualify for the National Line Grant
  • 65. Facility Assistance Grants Funding Amounts Available – $4,000 dollar for dollar matching grant for minor improvements – 20% grant for resurfacing projects capped at $35K – 20% grant for new construction or reconstruction capped at $50K
  • 66. Facility Assistance Grants First Step- Facility owner completes an on-line form – USTA.com/Facilities or USTA.com/TheBigServe On-line form provides a snapshot of project Once form is received by the USTA – Project is assigned to a USTA project consultant – Consultant contacts facility owner within 30 days Consultant determines facility needs and begins assistance process
  • 67. Facility Assistance Grants Assistance Can Include – Advocacy – Concept Design – Technical Assistance – Funding Application
  • 68. Funding Committee Decision Many contributing factors, it is competitive Safe, accessible, built to last – Must demonstrate through drawings, details, specifications Strong tennis programming Inclusion of 10 and Under Tennis – Stand alone courts – 36 and 60 foot lines
  • 69. Links to Further Development Tools usta.com/Facilities – Facility Assistance, technical data, grant info. usta.com/TheBigServe – Advocacy support, After School, Adopt a School, collegiate tennis 10andundertennis.com – For parents, organizers, where to find equipment usta.com/rulechange/ – Support, videos