Stephen Whitelaw at #WorkingDigital 2013 - "Digital marketing revolution" (Part 1 of 2). Working Digital was a unique digital technology and social media event involving industry leaders, key thinkers and future business stars. Providing live presentations streamed to an online audience, along with original digital content. Working Digital is a project of East Ayrshire Council's Economic Development section and has been developed in partnership with NSDesign Ltd.

1. The Digital Marketing Revolution
Thursday 5th
September 2013 by Stephen Whitelaw
(stephen@orthic.com)
#WorkingDigital

2. © Stephen Whitelaw 2010
Some predictions for the future…
• the thing about predictions...
www.longbets.org

3. © Stephen Whitelaw 2010
"I think there is a world
market for maybe five
computers."
Thomas Watson, chairman of IBM, 1943

4. © Stephen Whitelaw 2010
"There is no reason anyone
would want a computer in
their home."
Ken Olson, president, chairman and founder of
Digital Equipment Corp., 1977

5. © Stephen Whitelaw 2010
"640K of memory should
be enough for anybody.”
Bill Gates, president founder of
Microsoft Corp., 1981

6. Not an easy job !

7. © Stephen Whitelaw 2010
Web 1,2,3 and 4…
• The Semantic Web
• Google love/hate
• The Splinternet (Gartner)

8. © Stephen Whitelaw 2010
Definitions of Web 1.0, 2.0, and 3.0
 Web 1.0 – The static
web (html files – no
interaction)

9. © Stephen Whitelaw 2010
Definitions of Web 1.0, 2.0, and 3.0
 Web 2.0 – Examples of
Web 2.0 include web-based
communities, hosted
services, web applications,
social-networking sites,
video-sharing sites, wikis,
blogs, mashups etc. Web
2.0 sites allow their users to
interact with other users or
to change website content.

10. © Stephen Whitelaw 2010
Definitions of Web 1.0, 2.0, and 3.0
 Web 3.0 – The Semantic
Web, making it possible for the
web to “understand” and
satisfy the requests of
people.
http://motif.sandbox.yahoo.net
www.yummly.com

11. © Stephen Whitelaw 2010
Web 1.0, 2.0 and 3.0Web 1.0, Web 2.0 and Web 3.0
http://www.w3.org/2001/sw/sweo/public/UseCases

12. In the last 6 months ...
600 million active users to 1.2 Billion (June 2013)
(Average user has 130 friends, 50% login daily)
300 million users (1.6 billion searches per day)
50+ million users worldwide to 225 million
(2 million company pages, 6M+ members in UK)
Now 50 million users!
343 Million users!
14 million articles to 15 million

13. Generation X Y Z ..

14. Go Play Outside …

15. The ‘new’ generation …

16. Key venues such as
Facebook, Digg,
Twitter, Delicious,
LinkedIn all have
rather large
concentrations of over
35’s.

17. Average age on social sites

18. © Stephen Whitelaw 2011
“The Web is Dead Long Live the
Internet” !

19. State of the internet
- Asia: 1,016,799,076 (44.8% of internet users worldwide)
- Europe: 500,723,686 (22.1%)
- North America: 273,067,546 (12.0%)
- Latin America / Caribbean: 235,819,740 (10.4%)
- Africa: 139,875,242 (6.2%)
- Middle East: 77,020,995 (3.4%)
- Oceania / Australia: 23,927,457 (1.1%)
Internet users worldwide by regions, year-end 2011 (December 2011) – www.newmediatrendwatch.com

20. E-Mail Volume of ITCS&S organization
Source: mstat.cisco.com
>80%
reduction
of email
>80%
reduction
of email

21. e-commerce
Worth £121 billion in 2010, it contributes to 8.3% of the UK economy,
growing at a faster rate than many other countries. (UK Office of National
Statistics)
China aims to have 18 trillion yuan ($2.8T USD) of e-commerce by 2015 !
The main barriers to entry are supply
chain & order fulfilment.

22. shutl

23. Argos now use shutl …

24. Maplin now use shutl ..

25. Amazon Lockers

26. Amazon Collect +

27. Comet has gone 

28. Jessops – Gone on 11th
Jan 2013 ..

29. Went into adminstration on 14th
Jan 2013

30. Blockbuster also in administration! –
Jan 16th
2013

31. 13th
Feb 2013 …

32. In 2012 alone …

33. Woolies is back 

34. Store with a difference!
Tesco open 5th
internet ‘dark store’
(Jan 22nd
2013)

35. ‘dark store’ from above

36. The Internet of Things/Objects
© Stephen Whitelaw 2010

37. Yellow Pages

38. Free texting apps …
• Imo
• Kakao Talk
• WeChat
• Pinger
• textPlus
• WhatsApp
“Cost the telecom industry
$13B (£8B) in lost sms
revenue in 2011”

39. Re-imagination

56. Asset-Light generation …
A new asset-light generation is emerging,
living from hand to cloud and back again.
Welcome to the rise of the Sharing
Economy

57. Desktop to Mobile
© Stephen Whitelaw 2011
www.bbc.co.uk/news/technology-14731757

58. Cord cutters

60. mobile is having a huge impact on our lives

61. planet wide …

62. all ages …

63. Everywhere !!!

64. I mean ‘everywhere’ …
Masai chief showing off his mobile phone; 3G coverage is now great across the Rift valley

65. Mobile phone chargers in New York !

67. Mobile Devices Will Outnumber
People by the End of 2013

68. Ready for Mobile?
• www.mobiready.com
– Analyses your website to prepare it
for mobile.
• www.howtogomo.com
– Checks to see if your website is
mobile friendly.

69. Speeding up …
• Average time from Search to Purchase on
a desktop device ?
• Average time from Search to Purchase on
a mobile phone ?

70. Mobile … the last last minute !

71. Hailo

72. Hailo for cabbies …

73. Lfyt – public taxi service!

75. Mobile Payments …

76. Early mobile wallets … Quick Tap
© Stephen Whitelaw 2011

77. Barclays Pingit

78. Starbucks iphone cash app
Launched Jan 2011 Launched Jan 2012

79. Payment on the Go … ”Smartphone credit
card readers are everywhere now”

80. Payment on the Go …

81. Payment on the Go …

82. Payment on the Go …

83. Payment on the Go …

84. Payleven -

85. Paypal launch chip & pin machine
… Feb 22nd
2013

86. Google Wallet …

87. Apple Passport .. with iOS6

88. Free WiFi in restaurants in KL
or else !

90. Costco opens e-commerce site in
Nov 2012 …

91. So many platforms, so little time
Developers face a real challenge making apps for multiple platforms
Windows Phone
C#
Android
Java
iOS
Objective C
mobile web
HTML/CSS/Javascript
BlackBerry OS
Java, web
Windows 8
C#, C++
Bada
C++
webOS
HTML5, C++
Boot2Gecko
HTML5

92. Cross-platform mobile tools

93. www.PhoneGap.com
© Stephen Whitelaw 2011

94. AppMakr
mobile.conduit
Sencha
Xamarin
spaceport.io
aparat.io
Dashcode
Titanium
Corona
Worklight
GameSalad
© Stephen Whitelaw 2011

95. Instagram Statistics:
• Has over 100 million monthly active users
• Gets 40 million photos uploaded per day
• Gets 8500 likes per second
• Receives over 1,000 comments per second
[Bought for $1 Billion by Facebook in April 2012]

96. Benefits of using Instagram for business
•Get you thousands of followers on Instagram very quickly.
•Easy to become one of the most popular figures in your industry or niche.
•Get you an avalanche of qualified website traffic, recognition and exposure.
•Dramatically increase your product sales and profits.
•Help boosts your company online profile and credibility.

97. How to add Instagram to your
website …

98. www.outdoorcapital.co.uk

99. Path – the “Personal Network”
They offer private messaging and sharing with friends
and family
Share amongst friends. Your family and close friends
can comment, smile, laugh, gasp, frown, or love your
photos, videos, locations, music, and workouts. Then
you can search to rediscover these memories by people,
seasons, holidays, and more.

100. Infographics wonderland !

101. Tools To Create Your Own Infographics 1 of 2
• What About Me?
• Vizualise Me
• Piktochart
• Easel.Ly
• Visual.Ly
• Infogr.Am
• Many Eyes

102. Tools To Create Your Own Infographics 2 of 2
• Venngage
• ICharts
• Dipity
• StatSilk
• InFoto Free
• Photo Stats

103. © Stephen Whitelaw 2010
User Engagement

104. © Stephen Whitelaw 2010
User Engagement

105. © Stephen Whitelaw 2010
User Engagement – Made Easy
Improve your website sign-in experience
Increase Registrations

106. Social Login

108. Feb 26th
2013 … Google launches
“Google+ Sign in” …

109. Google+ Sign in

110. Google+ Sign in

111. © Stephen Whitelaw 2010
Reduce Cost of Participation
versus
Free, but not so easy This is easy

112. © Stephen Whitelaw 2010
Tech-Savvy Consumers
• www.codes.co.uk – voucher codes
• www.myvouchers.co.uk – discount codes
• www.promotionalcodes.org.uk – promotional codes
• www.topcashback.com – cashback site
• www.quidco.co.uk – cashback site
• www.greasypalm.co.uk - £25m+ saved!
• www.giveortake.com

113. Embrace All of Inbound Marketing
Blogs + Blogging
Comment Marketing
News/Media/PR
SEO
Social Networks
Word of Mouth
Q+A Sites
Forums
Online Video
Podcasting
Webinars
Research/White Papers
Infographics
Social Bookmarking
INBOUND MARKETING!
(AKA all the “free” traffic sources)
Direct/Referring Links
Type-In Traffic
Email
Document Sharing

115. © Stephen Whitelaw 2010
EV SSL Certificate
• Extended Validation SSL certificates –
highest level of trust [Tells your customers
the company is real and trusted]

116. © Stephen Whitelaw 2010
Make visitors ‘feel’ safe
(Accreditation schemes for online retailers.)
• www.safebuy.org.uk
• www.mcafeesecure.com
• www.buysafe.com
• www.truste.com
• www.isisaccreditation.imrg.org
www.roomsyoulove.com

117. © Stephen Whitelaw 2010
User Generated Content (UGC)

118. © Stephen Whitelaw 2010
UGC Consumption in the US
0
15
30
45
60
75
90
105
2006 2007 2008 2009 2010 2011
Source: eMarketer, June 2007
75M
101M

119. © Stephen Whitelaw 2010
Prosper

120. © Stephen Whitelaw 2010
Zopa

121. Weddar
© Stephen Whitelaw 2010

122. © Stephen Whitelaw 2010
Encarta no more ..

123. © Stephen Whitelaw 2010
Wikipedia

124. © Stephen Whitelaw 2010
YouTube

125. © Stephen Whitelaw 2010
flickr

126. © Stephen Whitelaw 2010
tripadvisor

127. Airbnb
© Stephen Whitelaw 2011

128. © Stephen Whitelaw 2010
slideshare

129. © Stephen Whitelaw 2010
PatientsLikeMe

130. Don’t Date Him Girls !

131. www.reevoo.com

132. www.feefo.com

133. www.opinurate.com

135. Trustpilot ..

136. www.reviewcentre.com

137. © Stephen Whitelaw 2010
Collaborative Innovation
• www.lego.com (mindstorm.lego.com)
• www.goldcorp.com
• www.mozilla-europe.org/en/firefox
• www.ideastorm.com
• http://mystarbucksidea.force.com

138. Collaborative Innovation Tools -
Feedback apps.
Soliciting, accepting and organizing feedback is no longer a daunting task.
• www.uservoice.com
• www.getsatisfaction.com
• www.feedbackify.com
• www.suggestionbox.com
• www.kampyle.com
• www.opinionlab.com
• www.crowdsound.com
• www.ideascale.com
• www.userecho.com
• www.talkbin.com
• www.olark.com
© Stephen Whitelaw 2010

139. GetSatisfaction inside Facebook
© Stephen Whitelaw 2011

140. © Stephen Whitelaw 2010
173.194.32.7

141. © Stephen Whitelaw 2010
Search
Alerts
Blog Search
BookSearch
Catalogs
Checkout
Desktop
Directory
Earth
Finance
Froogle
Images
Local
M
aps
News
Scholar
SpecializedSearches
Toolbar
Video
Web Search Features

142. © Stephen Whitelaw 2010
• Google Chrome
• Google Desktop
• Google Earth
• Google Pack
• Picasa
• Sketchup
List of Google Products 1 of 8

143. © Stephen Whitelaw 2010
• Google Gears
• Google Buzz
• Gmail
• Blogger
• Google News
• iGoogle
List of Google Products 2 of 8

144. © Stephen Whitelaw 2010
• Froogle
• Google Latitude
• Google Skymap
• Google Goggles
• YouTube
• Google Voice
List of Google Products 3 of 8

145. © Stephen Whitelaw 2010
• AdMob
• Google Dashboard
• Adwords/Adsense
• DoubleClick
• Google Apps
• Google Docs
List of Google Products 4 of 8

146. © Stephen Whitelaw 2010
• Google Feedburner
• Knol
• Orkut
• Panoramio
• Picnik
• Google Reader
• Google Health
List of Google Products 5 of 8

147. © Stephen Whitelaw 2010
• Google Sites (was Jspots)
• Android
• Google Sidewiki
• Open Social
• Google Chrome OS
• Google Mars / Moon
List of Google Products 6 of 8

148. © Stephen Whitelaw 2010
• Google Alerts
• Google Product Search/Base
• Aardvark
• Google Checkout
• Google Translate
• Fast Flip
• Google Real-Estate/Property search
• Google URL Shortner
List of Google Products 7 of 8

149. © Stephen Whitelaw 2010
• Google Groups
• Google Finance
• Google Scholar
• Analytics
• Trends
• Goog-411
• Google Public DNS
• Google Plus
List of Google Products 8 of 8

150. Google Labs – How sad!
© Stephen Whitelaw 2011

154. The Resistance has begun 

155. Banning surveillance devices!

156. The competition has begun!
“Baidu Eye”

157. Search Engines

158. Yandex …

159. Baidu …

160. Search Engines
• Top 3 tier-1 search engines are Google, Bing, Yahoo
• Internationally many local/huge players exist:
• China – Baidu (80% market share, & YouTube, Twitter, Facebook, Google !)
• Russian – Yandex (60% market share)
• www.searchenginecolossus.com – global list of local search engines.

161. Chinese social networks …
• www.renren.com
• www.qzone.com
• www.51.com
• www.weibo.com

162. New Alternatives ..
• DuckDuckgo
• StartPage

163. The right information at the right time !
• Time to wake up
• Traffic this morning on the way to work
• Here is your Boarding Pass
• Where is your meeting?
• You have a date tonight
• DHL have delivered to your home

164. Google Maps/Streetview
• Google Maps
• Homebrew Google Maps!
© Stephen Whitelaw 2011

168. Google Cars
© Stephen Whitelaw 2011

169. © Stephen Whitelaw 2010
“Is Google Making Us Stupid?”
by Nicholas Carr in The
Atlantic
The Shallows: What the Internet
by Carr
“Yes, the Internet is rotting your b
, Salon.com on The
Shallows
Review of The Shallows
from Financial Times
Rough Type, Carr’s blog

170. Harder than ever to discover!

171. The Filter Bubble
A distortion problem ….. “… people are exposed only to
things they already agree with or are familiar with.”

172. Meet Daniel’s Google Search
GENDER:
RACE:
LOCATION:
Male
Caucasian
New York
Wednesday 22 June 2011

173. Meet Scott’s Google Search
GENDER:
RACE:
LOCATION:
Male
Caucasian
New York
Wednesday 22 June 2011

174. Scott’s Search Daniel’s Search

175. 57 signals!
• Our Search History.
• Our location – verfied
• the browser we use.
• the browsers version
• The computer we use
• The language we use
• the time we need to type in a query
• the time we spend on the search result page
• the time between selecting different results for the same query
• our operating system
• our operating systems version
• the resolution of our computer screen
• average amount of search requests per day
• average amount of search requests per topic (to finish search)
• distribution of search services we use (web / images / videos / real time / news / mobile)
• average position of search results we click on
• time of the day
• current date
• topics of ads we click on
• frequency we click advertising
• topics of adsense advertising we click while surfing other websites
• frequency we click on adsense advertising on other websites
• frequency of searches of domains on Google
• use of google.com or google toolbar
• our age
• our sex
• use of “i feel lucky button”
• do we use the enter key or mouse to send a search request
• do we use keyboard shortcuts to navigate through search results
• do we use advanced search commands (how often)
• do we use igoogle (which widgets / topics)
• where on the screen do we click besides the search results (how often)
• where do we move the mouse and mark text in the search results
• amount of typos while searching
• how often do we use related search queries
• how often do we use autosuggestion
• how often do we use spell correction
• distribution of short / general queries vs. specific / long tail queries
• which other google services do we use (gmail / youtube/ maps / picasa /….)
• how often do we search for ourself

176. “The future of the web
is about personalization.”
Tapan Bhat, Yahoo VP
Wednesday 22 June 2011

177. “It will be very hard for people
to watch or consume something
that has not in some sense
been tailored for them.”
Eric Schmidt, Google
Wednesday 22 June 2011

178. sort by: Relevant
Important
Uncomfortable
Challenging
Other Points
of View

179. Adblock Plus

180. AdBlock Plus removed from
Android (March 2013)

181. Why did Google remove this app?

182. The date when you will die?
Would you open this envelope?
And what you will die of!

183. Google Inactive Account Manager
Tell Google What to do with your data when
you die !

184. www.fairsearch.org

185. Price Comparison sites

186. Price Comparison sites

187. Google Car Insurance !

188. Google Car insurance …

189. Google Credit Cards …

190. Google Credit Cards …

191. Google Mortgages ..

193. Goodbye Moneysupermarket …

194. Google Savings Accounts!

195. Google Savings Accounts!

196. Google Flights …

197. Google Hotels

198. Google Product Listing Ads …

199. Google Product Listing Ads …
More to see/read here
www.google.com/ads/PLAsetup

200. Google X-Ray Searching …
intitle:index.of + "xls" + "passwords" -htm -html -php –asp
intitle:index.of + "mp3" + "beatles" -htm -html -php -asp

201. www.recruitin.net

205. © Stephen Whitelaw 2010
Search Engine Optimisation SEO
(or cheating Google!)
• Don’t do (Blackhat): Hidden content, keyword
stuffing, link farming, doorway pages, IP cloacking.
[Duplicate content]
• Do (Whitehat/ethical) : Fresh up to date relevant
content, inbound links, friendly URL’s.

206. SEO
• Relevance
• Authority

207. Q: How do you make face appear
in Google Search Result ?
A: Use “Google Authorship Markup”

208. SEO in 10 minutes from Google !
• http://www.youtube.com/watch?v=El3IZFGERbM&feature=player_embedded

209. How does Google see your site?
www.seo-browser.com

210. © Stephen Whitelaw 2010
Buying Traffic – be careful!
• http://www.trafficzap.com
• http://www.nicheprofitclassroom.com/index.html
• http://www.blazingtraffic.com
• www.buyhitscheap.com

211. © Stephen Whitelaw 2010
Shopping Channels

212. © Stephen Whitelaw 2010
www.BruceClay.com

213. © Stephen Whitelaw 2010
www.mattcutts.com/blog

214. © Stephen Whitelaw 2010
Search Engine Optimisation SEO
(or cheating Google!)
Learn and keep up to date with:
• www.searchenginewatch.com
• www.searchengineland.com
• www.seomoz.org

215. Google Disavow Links Tools …

216. © Stephen Whitelaw 2010
Your Advertising Budget – Attract
More Customers
• Google Adwords - www.google.com/adwords
(Adwords / Adsense)
• Yahoo Advertising - www.yahoo.com/advertising
• Microsoft Advertising - www.microsoft.com/adcenter
• facebook Ads - www.facebook.com/ads
• Coming soon … Twitter ads - www.be-a-magpie.com
• Coming soon … Apple iAds [iphone OS 4.0 onwards]
[Please remember ‘negative keywords’/’excluded words’]

217. Facebook Advertising

218. Facebook Advertising … Do A/B
Multivariate testing on Ads …

219. A/B testing of Facebook Ads ..

220. How Do you do… A/B Facebook Ads testing ?

221. © Stephen Whitelaw 2010
Some advertising definitions
• PPC – Pay Per Click
• CPA – Cost Per Action/Aquisition
• CTR – Click Through Rate
• CPC – Cost Per Click
• CPM – Cost per Thousand
• eCM – effective Cost Per Thousand Impressions
• CPL – Cost Per Lead
• CPS – Cost Per Sale
• CPI – Cost per Install

222. © Stephen Whitelaw 2010
Amazon Associate model

223. © Stephen Whitelaw 2010
OfferVault

225. © Stephen Whitelaw 2010
Commission Junction

226. © Stephen Whitelaw 2010
buy.at

227. Affiliate Window

228. © Stephen Whitelaw 2010
Mass Customisation
"You can paint it any color, so long as it's black"
• www.createmychocolate.com – design your own chocolate bar
• www.gemvara.com – custom jewellery
• www.slantshackjerky.com – custom jerky
• www.shoesofprey.com – bespoke ladies shoes
• www.redmondpetfood.com – create your own petfood
• www.myjellybelly.com – custom jelly beans
• www.spreadshirt.com – mix your own shirt
• www.zazzle.com - custom gifts, posters
• www.blank-label.com
• www.laudividni.com – custom handbags
• www.youbars.com/buildabar – build your own energy bars
• www.lulu.com – self publishing: books, cd’s, calendars, yearbooks etc.
• http://nikeid.nike.com/nikeid/index.jsp - build your own Nike sneaker.
• www.funkypigeon.com – create personalised greeting cards.
• www.kideo.com – personlized vidoes.
• www.flattenme.com – personalized story books

230. Print me a Stradivarius!
© Stephen Whitelaw 2010

231. 3D Printing/Fabricators
• Print?: a spare part for your car, a lampshade, or
a violin!
• Today: Only plastics, resins, metals
• Cost: Currently same as a laser printer was in
1985. (£10,000+)
• Advantage: No waste (1/10th
) used, No factories
• Possibilities: Endless, even RepRap.
• www.fabathome.org
[www.youtube.com/watch?v=iMhG4fWQnlE]
© Stephen Whitelaw 2010

232. Multiphoto Polymerisation
© Stephen Whitelaw 2011

233. 3D Printers – print cartilage!

234. MakerBot

235. Geomagic

236. 3dsystems

237. Wounded eagle gets 3D Printed beak

238. Print your own iphone cases!

240. Guitars!

241. 3D cast for your broken arm …

242. Prosthetic devices…

243. 3D Printing Vending Machine! …
The Dreambox

244. The revolution has begun ….
“An 3d open source search engine”

245. Print yourself a gun and some
ammo !
http://www.youtube.com/watch?feature=player_embedded&v=xY16r6EkUNY#!

246. www.defcad.org

247. Then on May 11th
2013 …

248. The 3D Scanner

249. 4D !!
Those clever scientists at MIT
www.youtube.com/watch?v=Hr7sYg1q8rw

250. 4D Printing!!! …

251. News Aggregation
© Stephen Whitelaw 2011

252. Flipboard
© Stephen Whitelaw 2011

253. Zite
© Stephen Whitelaw 2011

254. Pulse
© Stephen Whitelaw 2011

255. Editions (by AOL)
© Stephen Whitelaw 2011

256. Livestand (by Yahoo)
© Stephen Whitelaw 2011

257. Wavii

258. summly

259. 2nd
Screen Experiences
• Disney Second Screen
• MTV Watch
• NBC Live
• Bravo Now
© Stephen Whitelaw 2011

260. Disney Second Screen
© Stephen Whitelaw 2011

261. Great for Sport
© Stephen Whitelaw 2011

262. Umami
© Stephen Whitelaw 2011

263. © Stephen Whitelaw 2010
“1 minute of video is worth 1.8 million words” – Forrester (April 2010)

264. YouTube Prediction
(90% of all traffic will be video)

265. What is YouTube?

266. © Stephen Whitelaw 2011

267. © Stephen Whitelaw 2010

268. © Stephen Whitelaw 2010

269. © Stephen Whitelaw 2010

270. © Stephen Whitelaw 2010

271. © Stephen Whitelaw 2010

272. © Stephen Whitelaw 2010
Everyone is on
• 10 Downing Street
• The Royal Family
• The BBC
• Channel 4

273. © Stephen Whitelaw 2010
Everyone is on
• The Whitehouse
• Stanford University
• Mayo Clinic
• British Airways

274. © Stephen Whitelaw 2010

275. © Stephen Whitelaw 2010

276. © Stephen Whitelaw 2010
Power of Video 1 of 2
• www.youtube.com/movies [NetFlix]
• www.youtube.com/html5 [noflash required]
• www.youtube.com/disco [Look out Spotify!]
• www.youtube.com/citizentube [BP we hate you]
• www.youtube.com/lifeinaday] [Bladerunner]
• www.youtube.com/leanback [Youtube vs TV?]
• www.youtube.com/testtube [Ideas incubator]
• www.youtube.com/feather_beta [Lite version]
• www.youtube.com/dev [Youtube for developers]

277. © Stephen Whitelaw 2010
• www.tubemogul.com
• www.ustream.tv/ - You’re on!
• www.chatroulette.com (www.omegle.com) – Chat with strangers
• Make your own videos:
www.moviestorm.co.uk/moviestorm/rock
• www.Xtranormal.com
Power of Video 2 of 2

278. List of main video websites
• youtube.com
• ehow.com
• dailymotion.com
• hulu.com
• metacafe.com
• vimeo.com
• megavideo.com
• ustream.tv
© Stephen Whitelaw 2010
justin.tv
collegehumor.com
buzzfeed.com
optvbytes.com
youku.com
funnyordie.com
vodpod.com
stagevu.com
tudou.com
ted.com
kendincos.net
videosurf.com
blip.tv
crunchyroll.com
livestream.com
jokeroo.com
viddler.com
truveo.com
current.com
yidio.com
veoh.com
livevideo.com
videojug.com
wisevid.com
grindtv.com
stickam.com
letmewatchthis.com
craveonline.com
ourstage.com
nothingtoxic.com
casttv.com
twitvid.com
vuze.com
flixxy.com
kontraband.com
trutv.com
crackle.com
revver.com
guba.com
slashcontrol.com
mevio.com
wonderhowto.com

279. Google Adwords for Video …

280. © Stephen Whitelaw 2010
Competitor Analysis Tools
• www.compete.com – Competitor Traffic analysis
• www.quantcast.com – Detailed visitor analysis
• www.spyfu.com, www.keywordspy.com – Eat your competitors lunch
• www.google.com/trends (websites as well as keywords)
• www.wolframalpha.com – Computational Search Engine
• www.google.com/squared - Google spreadsheet search (Gone!)

281. © Stephen Whitelaw 2010
Website stats and info ..
• Vibrant Ads
• Dynamic Logic
• Revenue Science
• www.alexa.com – The Web Information People
• “The Waybackmachine” www.archive.org
Block archive.org bot using robots.txt – see below
User-agent: Alexa
User-agent: Archive.org
Disallow: /Folder/
• www.Prchecker.info
(www.google.com 10/10 www.google.co.uk 8/10)
• www.instapagerank.com

282. © Stephen Whitelaw 2010
Understanding Users
(CrazyEgg)

283. UX Testing gets serious ….
Heatmaps & Gazeplots

284. © Stephen Whitelaw 2010
Online Social Bookmarking
-AddThis

285. © Stephen Whitelaw 2010
Online Social Bookmarking -
ShareThis

286. © Stephen Whitelaw 2010
Social Media

287. Social Media Risks

288. Social Media – Personal Risk
© Stephen Whitelaw 2011

289. © Stephen Whitelaw 2010
Conversation Prism

290. © Stephen Whitelaw 2010

291. © Stephen Whitelaw 2010

292. © Stephen Whitelaw 2010

293. © Stephen Whitelaw 2010
Who do you trust?
• Only 14% of people trust advertisements
• 78% of people trust the recommendations
of other consumers Nielsen “Trust in Advertising” report – October 2007
“Why” are review so powerful?
•Increase conversion rates
•Brand Trust
•Fresh content about you

294. © Stephen Whitelaw 2010
Social Media is
Counter-intuitive
Space defined by Media Owner
Brand in control
One way / Delivering a message
Repeating the message
Focused on the brand
Entertaining
Company created content
Space defined by Consumer
Consumer in control
Two way / Being a part of a conversation
Adapting the message/ beta
Focused on the consumer / Adding value
Influencing, involving
User created content / Co-creation
Communications Media Social Media

295. © Stephen Whitelaw 2010
Three Simple Questions
• Who are your customers?
• Where do they hang out online?
• How can we best engage with and energise them?

296. © Stephen Whitelaw 2010
Social Media Examples

297. © Stephen Whitelaw 2010
www.willitblend.com (Blendtec)

298. © Stephen Whitelaw 2010
Blentec YouTube Channel

299. © Stephen Whitelaw 2010
www.Threadless.com

300. 99designs
“Crowd sourced creative designs”
© Stephen Whitelaw 2010

301. Online Crowd sourced
usability testing
© Stephen Whitelaw 2011

302. Fiverr.com

303. Microgigsite.com

304. Gigbucks.com

305. Fivesquids.co.uk

306. Small-Gigs.com

307. www.fivebucksdeals.com

308. www.poundweb.co.uk

309. © Stephen Whitelaw 2010
rogersmithhotel - website

310. © Stephen Whitelaw 2010
rogersmithhotel – life blog

311. © Stephen Whitelaw 2010
rogersmithhotel – YouTube Channel

312. © Stephen Whitelaw 2010
rogersmithhotel - Twitter

313. © Stephen Whitelaw 2010
rogersmithhotel - flickr

314. © Stephen Whitelaw 2010
rogersmithotel - facebook

315. © Stephen Whitelaw 2010
rogersmithhotel - tripadvisor

316. Ustream.tv live feed
© Stephen Whitelaw 2011

317. © Stephen Whitelaw 2010
Affinia Hotels

318. © Stephen Whitelaw 2010
Affinia Hotels

319. © Stephen Whitelaw 2010
Skittles

320. © Stephen Whitelaw 2010
United Breaks Guitars

321. © Stephen Whitelaw 2010

322. Risks with employees online
© Stephen Whitelaw 2010

324. Social Media Policy ..
Social Media Guidance
Internet Postings Policy
Blogging Policy
Social Media Policy
Social Media Handboook
Social Media Policy Template
Online Communications Guidelines
Facebook Comments Policy
Online Database of 217 policies - http://socialmediagovernance.com/policies.php

325. © Stephen Whitelaw 2010
Kruger National Park

326. © Stephen Whitelaw 2010
Tag Cloud
www.wordle.net , www.tocloud.com ,
www.tagcrowd.com - Online free Tag Cloud Creators

327. © Stephen Whitelaw 2010
QR Codes
“Get offline audiences online instantly”
• http://qrcode.kaywa.com – url
• www.qrhacker.com – custom QR Codes
• http://zxing.appspot.com/generator url + geo
• http://delivr.com/qr-code-generator - url + others
• www.goo.gl - url

328. 4 different types of QR Codes
© Stephen Whitelaw 2011

329. © Stephen Whitelaw 2010
QR Codes

330. © Stephen Whitelaw 2010
QR Codes

331. © Stephen Whitelaw 2010

332. © Stephen Whitelaw 2010
Pet Shop Boys

333. © Stephen Whitelaw 2010
http://www.youtube.com/watch?v=c_N559yMLZc

334. © Stephen Whitelaw 2010

335. © Stephen Whitelaw 2010
Google Places

336. QR code your CV!
© Stephen Whitelaw 2011

337. QR Codes After Death !
© Stephen Whitelaw 2011

338. Good looking codes
© Stephen Whitelaw 2010

339. More Fancy QR Codes
© Stephen Whitelaw 2011

341. © Stephen Whitelaw 2010
Augmented Reality

342. © Stephen Whitelaw 2010
WikitudeWikitude
Augmented Reality connects reality with computer-generated data.
Information is shown on the current camera display of the smartphone.
The exact positioning of data in a live photo is possible thanks to the
equipment of modern smartphones: using the data of GPS, the compass
and the movement sensor, the exact geographical coordinates are
calculated. In the case of the Wikitude World Browser, the data comes
from cooperation partners like the online yellow pages qype, Wikipedia
or the user community.
Package includes:
The Wikitude Java API;
javadocs;
documentation and
a sample application,

343. © Stephen Whitelaw 2010
WikitudeWikitude
Wikitude World Browser
The Augmented Reality browser Wikitude by the AR – pioneer Mobilizy ( http://www.mobilizy.com ) is one of the very first fully
functional AR-browsers for smartphones. Wikitude is available for Android smartphones and for the iPhone. The 3D feature is
currently conceived for Android, a similar 3D feature for the Augmented Reality browser Wikitude for iPhone is being developed.

344. iOnRoad Augmented Driving

345. Augmented reality in the Food &
Drink Industry