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使用社交网络分析在创新生态系统中协同创造价值创新生态系统网络Martha G Russell, Neil Rubens
创新产生于至少两个人之间。团队精神是必须的。总是有赢家和输家。 虽然人们可以随时随地地沟通,但对于复杂的全球性问题,一个人很难在某个时刻具备所有必须的洞察力,从而做出决定。 创新是社会性的
一场知识革命正在发生。 我们能学些什么去做得更好呢?
http://www.innovation-ecosystems.org 创新生态系统网络 ,[object Object]
Sr. Research Scholar, HSTAR Institute
Associate Director, Media X at Stanford University
Neil Rubens, PhD, neil@hrstc.org
Assistant Professor, Graduate School of Information Systems
University of Electro-Communications, Tokyo
Jukka Huhtamäki, jukka.huhtamaki@tut.fi
Researcher, Lecturer
Hypermedia Laboratory (HLab) of Tampere University of Technology (TUT).
Kaisa Still, PhD, kaisastill@yahoo.com
Knowledge Management Specialist
Beijing DT Electronic Technology Co., Ltd
Mario Gastel, mariogastel@zeelandnet.nl
Graduate student, Texas Advertising, UT Austin
Fulbright Scholar (2009-11)
Jiafeng (Camilla) Yu, camillayu@gmail.com
M.A. in Advertising in Planning Track
The University of Texas at Austin,[object Object]
http://www.flickr.com/photos/ritavitafinzi/2192500407/
“没有一种数据可以与拥有更多的数据媲美” (Mercer at Arden. House, 1985) “There is no data like more data”  (Mercer at Arden. House, 1985) Tan, Steinbach, Kumar; 2004 2,000 个点 500 个点 8,000 个点
更多的维度:一把双刃剑 对数据的需求量增多 http://wissrech.ins.uni-bonn.de/research/projects/engel/engelpr2/pr2_thumb.jpg 能较容易地找出模式 http://www.iro.umontreal.ca/~bengioy/yoshua_en/research_files/CurseDimensionality.jpg
Have to react QUICKLY http://www.flickr.com/photos/clydeorama/3495284608/
Traditional Data Gathering Methods http://www.flickr.com/photos/tomatoskin/1339929731/
News Organizations Social Media Federation WILLE Framework Active Intelligence Analysis Mining Visualization Private Data
. 创新生态系统的数据库 35,000 companies include: Sectors: Advertising, biotech, cleantech, consulting, ecommerce, enterprise, games_video, hardware, legal, mobile, network_hosting, public relations, search, security, semiconductor, software, web, other firms serving these. Investment profiles from Ltd to public, financing rounds identified Merger & Acquisition profiles Neil Rubens, Kaisa Still, Jukka Huhtamaki, Martha G. Russell “Leveraging Social Media for Analysis of Innovation Players and Their Moves”  Technical Report.  Media X, Stanford University, Feb.2010.
# 公司数 # 人数 Neil Rubens, Kaisa Still, Jukka Huhtamaki, Martha G. Russell “Leveraging Social Media for Analysis of Innovation Players and Their Moves”  Technical Report.  Media X, Stanford University, Feb.2010.
创新的地点 从地方到区域到虚拟共享空间 Innovation Acceleration Networks ?
创新的模式 从组织到单独的用户到联网的个体 eClusters ?
. 美国科技公司的数量 按行业划分,2009年12月 Neil Rubens, Kaisa Still, Jukka Huhtamaki, Martha G. Russell “Leveraging Social Media for Analysis of Innovation Players and Their Moves”  Technical Report.  Media X, Stanford University, Feb.2010.
亟待更新 区域科技产业经济发展 “全球的商业地图被越来越多的区域集中化的公司群体,其相关的经济人和机构所占据。” The Use of Data and Analysis as a tool for cluster policy, Green Paper on international best practices and perspectives prepared for the European Commission, November 2008 “有时一个产业群体中的成员分布于全球不同区域,但他们可以通过信息和通讯技术联系在一起... 所以人们会用“e-群体“去形容它们”  Danese, Filippini, Romano, Vinelli 2009 “科技化的趋势正在带动发达市场经济中产生更多的创新。”Baldwin & von Hippel November 2009, Harvard Business School Working Paper 10-038 “各地的政府部门在积极地采取措施,加强国家的创新体系。因为他们都意识到要想成为经济发展的领军者及加强国际竞争力,创新能力和商业化高科技产品的能力发挥着日益重要的作用。”Understanding Research, Science and Technology Parks: Global Best Practices, National Research Council of the National Academies, Report 2009
距离 过去 现在
新型的组织架构图
Relationship Interlocks Executives and key employees Transfer of technologies and knowledge, professional networks, business culture, value-chain resources  Directors US Fortune 500 firms interlocked (shared directors) with average 7 other firms Corporate governance embedded and filtered through social structures  Executive compensation, strategies for takeovers, defending  against takeovers Gerald F. Davis, “The Significance of Board Interlocks for Corporate Governance,” Corporate Governance 4:3, 1996 Investors and service providers Awareness of external forces, competitive insights, resource leverage Relationship interlocks provide Social relationship “filter” for governance, information flow & norms Transfer of implicit and explicit know-how Mental models http://fusionenterprises.ca/Business_Training.php
新的地图应该是建立在各种联系上-而不是距离上。
清洁技术 Kaisa Still,  Neil Rubens, JukkaHuhtamäki, and Martha G. Russell ,  “Networks of Executive Women  in Technology-Based Innovation Ecosystems,” Technical Report , Media X, Stanford University, May.2010.
生物技术 Kaisa Still,  Neil Rubens, JukkaHuhtamäki, and Martha G. Russell ,  “Networks of Executive Women  in Technology-Based Innovation Ecosystems,” Technical Report , Media X, Stanford University, May.2010.

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Value Co-Creation in Innovation Ecosystems (Chinese)

Editor's Notes

  1. One of our goals is to look for patterns of innovationPattern is something that follows a ruleFor example most of the bicycles are silverOutlier is something that does not follow the ruleIn this case yellow bike could be considered an outlierBoth patterns and outliers are interestingPatterns are indicative of the current trendsOutliers are indicative of something new; that may later on become a trendAt one time both microsoft and intel could have been considered an outliersThere are very many patterns; but only some of them may be of interestFor example, parking officer may be looking for absense of permits to issue ticketsIf I am looking for my bike; i am interested in different featuresSo what makes patterns interesting or useful is partially dictated by the goalsLet me briefly touch up on the meaning of patternsThere are quite a few patterns in this pictureFor example most of bicycles tend have the same orientation---So let me just mention a few:Color is one of the patters that jumps out right awayFor example there is a lot of aluminum colorsYellow bike jumps out as an outlierIf we look closer we may also notice that there is only one bike where the handles are greenOnly a few bikes have their seat covered with plasticBikes are more or less lined upThere is a bike that is facing the wrong way though----------Even in these small dataset there are so many patterns and outliersBut how many of them are interesting; that really depends.We try to find patterns that are novel; since telling people that bicycles tend to have two wheels is perhaps not so interesting.What is interesting also depends on the purpose;A person checking whether bicycles have permit for parking – is looking for a specific outliersWhen I look for my own bike; I have a different outlier in mindSo ability to spot things that are interesting is extremely important.Outliers are normally discarded in data mining …Because you are often trying to find a pattern, and outliers screw up things.In business, some outliers have become very successful as described in the following book.So we thing it is interesting to look not only for patterns but also for outliers
  2. Can’t do data mining without the data; so we need data and the more the better – since then we can see patterns more clearly
  3. Adding more dimensions may allow to identify patterns easierBut more dimmensions also required data
  4. Innovation happens very fast. If you are too slow – you loose.To react fast, we need the current data.
  5. My specialty is AI & Data MiningSo a first thing, is to get the data.There is a lot of nice data on innovation but it is not so recent. In traditional data gathering, data is often gathered over a period of time. Then it goes through various processes within organization, gets analyzed; some reports are released; and then the data is released. This process may take several years.
  6. So we try to get data from different source types.Social Media produces very current data, but may not always be as reliable (biased towards the public consensus)News data tends to be accurate but coverage is often limited (biased by authors views)Data from government organizations, is often of high quality, but takes years to produceWe then federate this data, and iterate between analysis and visualization
  7. In our project we try to understand innovationTo get a more full picture we gathered data on various aspects;Companies, people, …And also how they are interconectedWhat makes this data set different, besides its timeliness is the majority of data is about small companies having between 1 – 5 employees.A lot of innovation happens there so it is important to track; but is usually not captured.
  8. This shows how we have evolved from the local/regional activities
  9. This shows how the models of innovations have evolved reflecting the changes
  10. We can also look at the companies by sector
  11. At the core of this research we have what initially were called “regional technology-based economic development”– however each of the three parts has experienced changes, which calls for updating the whole concept
  12. So far I have shown analysis based on the spatial distance;However the aspects of distance is changing;We don’t know where these people are physically located but they seem to be in the same space.
  13. So the new maps may be based on the connections; rather than on distance.For this analysis we have utilized an open source tool called NodeXL
  14. My name is Neil Rubens, I am not a journalist; I am a data miner – but I think in essense it is not so different.
  15. It is rare that the data is simply brought to us on a silver platterWe have to try hard to actively acquire it
  16. This map indicates the location of the companies. Size of circle indicates number of companies.For this part of analysis we have used Tableau Software.