The document discusses using online counseling sessions and websites like PowerOn to reach men who have sex with men (MSM) ages 18-55 with health information and services. It notes that over 80% of MSM use social websites to find casual sex partners, presenting health risks, but that MSM are receptive to online outreach. PowerOn is an online program that allows agencies to provide HIV/STD information and counseling virtually, and has been successfully implemented in several cities. Preliminary research found PowerOn sessions addressed similar topics to in-person counseling.