1. Make the Most of
Facebook for Your
Station

2. 2
What social media sites do you use
personally or professionally?
Answer 

3. 3
 Submit questions on the right

Tweet with #NPRKnight

4. 4
 Getting to know your audience with
analytics
 Headline writing
 Web writing
 Your daily workflow
 Visual storytelling
 Finding images, videos and stories you
need
Previously, on #NPRKnight

5. 5
Previously, on #NPRKnight

6. 6
Previously, on #NPRKnight

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 Distribution: Sharing your stories as a
station or an individual
 Reporting: Finding story ideas from your
social media community
 Creation: Create stories that people want
to share
Welcome to the social media part of our
training

8. 8
Welcome to the social media part of our
training
http://bit.ly/NPRKnightsocialmediagu
ide

9. 9
1. Welcome
2. Anatomy of a Facebook Post
3. 7 more Facebook tips
4. Assignment
5. Introduction to Twitter chat and scavenger
hunt
#NPRKnight social media training Week
1:

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Facebook is a resource for
community, audience and
conversation

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But just auto-posting links
and promos won’t work

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Photo via Flickr user essellejaye (CC-BY-ND-NC)

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Anatomy of a Facebook Post

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Anatomy of a Facebook Post

15. 15

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Anatomy of a Facebook Post
Live Demo

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What other ways could you post the
same story?

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 Links
 Photos
 Status Updates
 Video
 Audio
 Discussions
 Events
Use a variety of post types

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Checklist:
 Compelling visual
 Interesting status/
headline
 Link to story if there
is one
Photo Ideas

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Stay away from:

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Status Updates
Checklist:
 Play with length
 Keep it relevant
 Share breaking news
updates
 Find sources
 Start conversations

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Stay away from:

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Make your Facebook presence ‘likeable’
with these 7 tips

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1. Fill out your page
2. Disconnect Facebook and Twitter
3. Play with frequency and timing
4. Be human
5. Connect with your community
6. Set goals and measure
7. Be flexible

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1. Fill out your page

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1. Fill out your page

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2. Disconnect Facebook and Twitter

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3. Play with Frequency and timing

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3. Play with Frequency and timing
Photo via Flickr user Krossbow (CC-

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4. Be human
Insert
Your
Station
Here

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You are not a robot
Via Flickr user KB35

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You are not a clown
Via Flickr user cobdogblog

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You’re a human!

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You’re a human, have some fun!

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You’re a human, have some fun!

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5. Connect with your community

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Ask interesting questions that
people want to answer
Make it meaningful

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Use answers

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Get creative

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6. Set goals and measure what is happening

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Make a list of all your pages, what you use them
for, and who is responsible for them.
What goals do you have for each page?
Set goals

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Measure what is happening

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Measure what is happening

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Measure what is happening

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7. Be flexible

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And remember…

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Photo via Flickr user essellejaye (CC-BY-ND-NC)

54. 54
Assignment:
Create two different Facebook posts
Send us either a link to the post on Facebook, a
screenshot of the post, or write a draft,
Send it in an email to dseditorial@npr.org, with station
call letters in subject line

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#NPRKnight Twitter Contest
Learn the value and best practices
of Twitter by actually using it

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Twitter Contest
 Twitter can be a great tool for journalists
and we believe it is best learned by doing.
 The purpose of this contest is simple -- so
you can learn the value and best
practices of Twitter by actively using it.
 The contest is a way to make it fun and
just a tad competitive.

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Scavenger Hunt Contest Tasks
1) Tweet at least once during the
#NPRKnight Twitter chat with WBUR's Curt
Nickisch.
Go to http://n.pr/nprscavengerhunt for tasks
2-5 to get a leg-up on the competition

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Awards
 Gold Star: Completes scavenger hunt
and uses Twitter well.
 Newcomer: Individual who is newer to
Twitter, uses Twitter well, and completes
scavenger hunt.
 Wildcard: Wildcard!
 Station: Station with the best overall
showing by individuals in scavenger hunt

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FAQ
 Use your individual account
 Account must be public
 Starts May 9, Ends May 24
 Tweets must all include the hashtag
#NPRKnight
 Winners judged by NPR Digital News
Trainers

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Scavenger Hunt
https://twitter.com/nprds/npr-knight-spring-2013/members

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#NPRKnight Twitter Chat
 Friday, 2-3 p.m. ET
 Special guest WBUR reporter @CurtNickisch
 Submit questions for Curt by tweeting with
hashtag #NPRKnight
 Follow along on TweetChat.com

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Questions?
Eric Athas
eathas@npr.org
@ericathas
Teresa Gorman
tgorman@npr.org
@gteresa
#NPRKnight

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Three things to remember:
1. Assignment: Create two different
Facebook posts
2. Twitter Chat: Friday, 2-3 p.m. ET
under hashtag #NPRKnight
3. Twitter Contest: Start tweeting!