Social Media Intermediate 2.0
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So your nonprofit has a page and some fans on Facebook. Maybe you’ve even started tweeting. Now what? Join us for the Social Media Intermediate brown bag where we’ll discuss how to put together a simple social media policy for your organization and share methods for measuring the success of your efforts. This brown bag offers a healthy mix of high-level social media strategy along with concrete tips and tricks to help your organization rock the socks off your social media efforts.
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Social Media Intermediate 2.0
- 1. Social Media Intermediate 2.0 a brown bag presentation
- 2. NPower Northwest • Vision – A thriving community with high performing nonprofits. • Mission – To strengthen the nonprofit sector by catalyzing innovation and driving adoption of technology solutions.
- 3. Poll • Primary Role representing here today • Why are you interested in topic?
- 4. Road Map Social Media • Some numbers and a brief overview • Choosing a focus Get a Routine Q&A
- 5. Social Media: Some numbers
- 6. 2012 Nonprofit Social Networking Report % of Nonprofits using Facebook, Twitter, LinkedIn and Myspace Download the full report
- 7. Facebook and Twitter Frequency of Use % of users who use the site at least once a day 52% % of users who use the site at least once a week 84% % of users who use the site at least once a day 33% % of users who use the site at least once a week 48% Source: Pew Research Center
- 8. Social Media: A brief overview
- 9. Expectations Management “Our limitations and success will be based, most often, on your own expectations for ourselves. What the mind dwells upon, the body acts upon.” Denise Waitly Photo by KayVee.INC
- 10. Re-Define Success It's about the Quality, not the Quantity Vs 100 fans who 10 fans who take aren't engaged action
- 11. Build Relationships Remember “Social” comes before “Media” for a reason • Don’t connect only when you need something • Be deliberate about creating relationships • Respond when others reach out
- 12. Social Media Reflects Mission Offline goals should = Online goals
- 13. Social Media: Choosing a Focus
- 14. Possible Focuses All 3 are important parts of a complete social media strategy, figure out your percentage • Storytelling • Information Hub • Community Building
- 15. Storytelling Nonprofit Case Study • Personalized • Strong focus on creating good content (pictures, blog posts, videos, etc) • Day-in-the-life Other Orgs to Watch: • Operation Homefront • Big Cat Rescue
- 16. Information Nonprofit Hub Case Studies Other Orgs to Watch: • GLAAD • Grist • Trusted source for info about specific topics • Connected to similar orgs
- 17. Community Building Case Study Other Orgs to Watch: • 350.org • Goodwill Industries • Emphasis on call to action • Focused on building relationships with individuals Watch the full video here
- 18. Get a Routine
- 19. Get A Routine Image Credit: justjared.buzznet.com
- 20. Get A Routine | Listen (RSS)
- 21. Get A Routine | Engage Yourself If you want people to join your community you should be active in theirs as well
- 22. Get A Routine | Listen (Alerts) Google searches and send you emails when it finds what you need
- 23. Get A Routine | Schedule • Multiple Platforms • Monitor key terms • Schedule Posts • Analytics
- 24. Get A Routine | Schedule Get ready now…goes out later.
- 25. Get A Routine | Editorial Calendar
- 26. Get A Routine | Editorial Calendar Promote Event Follow-Up
- 27. Get A Routine | Create a Policy The YMCA of Metro Chicago created this chart to help staff know how to respond to comments on social media channels. [link]
- 28. Get A Routine | Monitor Community
- 29. Questions
- 30. Take Aways • Goals keep you focused on the mission • Choose a focus for your social media efforts • Tools are key to being efficient Analysis Goals • Ever-evolving process Tools Strategy Tactic
- 31. Thank You Abby Nafziger AmeriCorps VISTA at NPower Northwest abbyn@npowernw.org Twitter: @abbynaf NPower Northwest Website: www.npowernw.org Facebook: www.facebook.com/npowernw Twitter: @npowernw
Notas do Editor
- NPower Northwest is where savvy nonprofits turn for technology. At NPower, we’re guided by the belief that technology can transform the nonprofit sector and play a pivotal role in creating greater good. When you work with us, you understand all your options and can move forward with an approach that you are confident makes most sense for your organization, in terms of both impact and cost. Check out our website at www.npowernw.org to learn more about what we do and how we work.
- See “Big Picture”See how various channels relateBecome Proactive vs. ReactiveSystem you WILL use