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- 1. N. 0 The N th Generation
- 2. A short story for you… She wrote: “If Zappos that isn’t one arranged of the nicest Her mom to have things to ever Zaz Lamarr passed picked up had happen to had to away, and the shoes me, I don’t return a pair naturally, s and sent know what is.” of shoes to he just her some Zappos didn’t have flowers time If your customer writes something as touching as this about you, you don’t need any marketing
- 3. Money matters first… (ROI) Negligible investment compared to any other media Easy and direct feedback channel Active customer engagement Competitive advantage Provides a Human Face to the Company
- 4. Why Social Media – User’s Presence India stands 3rd in highest users on Twitter. Facebook has a user base of 300 million, growing at half a million everyday. Youtube Hits One Billion Video Views Per Day worldwide. 17.1 million Indian users active on Orkut.
- 5. Social Media – Our View Two way Communication Has empowered users to define new trends in the industry Supports improvement and innovations Can help only if the intent is positive.
- 6. Unmanaged Talk – Everything’s lost!!! Company Consumers
- 7. This is how we can help… Social Media Strategizing Social Media Marketing Online Reputation Analysis Online Competition Analysis Please click on the links to navigate
- 8. This is WHAT we do… SMS Technical Support Technical Support OCA You SMM Technical Support Technical Support ORA
- 9. …and this is HOW we do it. Technical Assistance Managing Thoughts Recommendations
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- 11. Our face - MicroReviews.org One of the most followed social media blogs in India Continuously providing details of social media presence of organizations across different sectors and their analysis.
- 12. Our clients
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Notas do Editor
- Zaz Lamarr meant to return some shoes to Zappos, but her mom passed away and, naturally, she just didn’t have time. Zappos arranged to have UPS come pick up the shoes—and then sent her flowers:When I came home this last time, I had an email from Zappos asking about the shoes, since they hadn’t received them. I was just back and not ready to deal with that, so I replied that my mom had died but that I’d send the shoes as soon as I could. They emailed back that they had arranged with UPS to pick up the shoes, so I wouldn’t have to take the time to do it myself. I was so touched. That’s going against corporate policy.Yesterday, when I came home from town, a florist delivery man was just leaving. It was a beautiful arrangement in a basket with white lilies and roses and carnations. Big and lush and fragrant. I opened the card, and it was from Zappos. I burst into tears. I’m a sucker for kindness, and if that isn’t one of the nicest things I’ve ever had happen to me, I don’t know what is.More information athttp://microreviews.org/zappos-com-delivering-the-wow-everytime/