1. Last lesson you conducted to research into your
audience. This was secondary research.
What do you think Primary Research is and can
you think of any examples?
2. Know – The differences between open and closed
questions.
Know – The difference between and qualitative
and quantitative data.
Understand – How to structure a questionnaire for
coursework.
Do – Create your questionnaire applying you
knowledge and understanding.
3. Open & Closed Questions
• Open-ended questions are ones that require more than one word
answers. The answers could come in the form of a list, a few
sentences or something longer such as a speech, paragraph or essay.
• Closed questions are questions that require simple yes or no answers.
What type of question is this?
Is four plus four equal to eight?
4. Open & Closed Activity
• Sort the questions into those that are open and those that are closed.
• Extension – write one open and one closed question.
5. Qualitative & Quantitative Data
Quantitative
• Deals with numbers.
• Data which can be measured.
• Length, height, area, volume,
weight, speed, time,
temperature, humidity, sound
levels, cost, members, ages,
etc.
• Quantitative → Quantity
Qualitative
• Deals with descriptions.
• Data can be observed but not
measured.
• Colours, textures, smells,
tastes, appearance, beauty,
etc.
• Qualitative → Quality
6. Qualitative & Quantitative Data Activity
Separate the information below into qualitative and quantitative
data.
The can is red with a white stripe, it is 11cm tall. The
appearance of the drink is dark in colour and is best
served at 3 degrees celsius. The taste is unique and
has a distinct smell. Each can has 330mls of fluid. A
can costs 70p.
8. Create your own questionnaire
• Your questionnaire should focus on what people want to see and
what appeals to them.
• Your questions should require answers to be detailed, for example:
What aspects of this film opening are interesting?
• Try to include both qualitative and quantitative questions and open
and closed questions.
• You will show your audience an example magazine or opening
alongside the questionnaire to give them something to focus their
answers on.
9. Hot Seat
• On the computer screen you should display:
• The questions
• The magazine or film that relates to the questions
• PhotoBooth
• You are going to ‘hot seat’ around the room answering each others
questionnaires as video responses. You have 4 minutes to answer 1
questionnaire and you answer 5 overall.
• Home Learning – Print 5 more questionnaires and have them
completed by hand.