Presented by Karen McGrane at the Now What? 2014 conference on April 24, 2014 in Sioux Falls, SD. Friends, a zombie apocalypse is upon us: an onslaught of new mobile devices, platforms, and screen sizes, hordes of them descending every day. We’re outmatched. There aren’t enough designers and developers to battle every platform. There aren’t enough editors and writers to populate every screen size. Defeating the zombies will require flexibility and stamina—in our content. We’ll have to separate our content from its form, so it can adapt appropriately to different contexts and constraints. We’ll have to change our production workflow so we’re not just shoveling content from one output to another. And we’ll have to enhance our content management tools and interfaces so they’re ready for the future. Surviving the zombie apocalypse is possible. In this talk Karen will explain how: by developing a content strategy that treats all our platforms as if they’re equally important.

1. CONTENT IN A ZOMBIE APOCALYPSE
@karenmcgrane

2. PRINT

3. WEB

4. MOBILE

5. TABLETS

6. SMART TV

7. IN-CAR

8. STAR TREK COMPUTER

9. GOOGLE GLASS

10. WATCHES

11. STADIUM SCOREBOARDS

12. DIGITAL SIGNAGE

13. REFRIGERATOR

14. TOAST

15. CONTENT
EMAIL
INTRANET
SOCIAL
MEDIA
MICROSITES
MOBILE
WEB
WEBSITE
PRINT
TABLET
APPS
MOBILE
APPS
BLOGS
SMART
TV
IN-CAR
SYSTEMS
GOOGLE
GLASS
DIGITAL
SIGNAGE
DELICIOUS
TOAST
WATCHES

16. PROTECT OURSELVES

17. TRUE SEPARATION OF
CONTENT FROM FORM

18. The future of content management
systems is in their ability to
capture the content in a clean,
presentation-independent way.
—Daniel Jacobson, Netflix

23. THE WEB IS NOT A LASER PRINTER

24. Imitating paper on a
computer screen is like
tearing the wings off a 747
and using it as a bus on
the highway.
—Ted Nelson

25. THE PAGE IS DEAD!
NOW WHAT?

26. BLOBS vs. CHUNKS

27. STRUCTURED CONTENT
SEMANTIC METADATA
CONTENT PACKAGES
AUTHOR EXPERIENCE

33. SEMANTIC METADATA

34. Ethan Resnick,
@studip101
Metadata is a love
note to the future.
Metadata is the
new art direction.
Jason Scott, @textfiles

37. CONTENT PACKAGES

38. A PACKAGE OF IMAGE CROPS

40. TRUNCATION IS NOT A
CONTENT STRATE…

45. DON’T CREATE CONTENT FOR A
SPECIFIC CONTEXT.

46. AUTHOR EXPERIENCE

48. They hate
all the fields.
They say they want
Microsoft Word.
WYSIWYG
is what they
understand.

49. If I had asked people what
they wanted, they would have
said faster horses.
—Not Henry Ford

51. “Beautiful software, even for back-end
users, is becoming an expectation.
We’re moving in this direction
because we now understand that
better content management systems
foster better content.
—Matt Thompson

52. THE WEB ISN’T PRINT.

53. THE WAY PEOPLE CREATE
CONTENT HAS TO CHANGE.

54. OUR FUTURE DEPENDS ON
FIGHTING OFF THE ZOMBIES.

55. THANK YOU
@karenmcgrane
karen@bondartscience.com
www.bondartscience.com
+1 (917) 887-8149