6. ...the world is becoming
too fast, too complex and
too networked for any
company to have all the
answers inside.
– Yochai Benkler. Yale
University from The Wealth
of Networks
7. Paradigmeskift
NETVÆRK SAMFUND -> SOCIALE MEDIER <- NETVÆRKS MENNESKET
20. århundrede 21. århundrede
TEKNISK PARADIGME KULTURELT PARADIGME
34. This is really the biggest
paradigm shift in
innovation since the
Industrial Revolution,
– MIT professor Eric von
Hippel, specialist in
innovation management
36. The White Paper Version:
Crowdsourcing is the act of taking a job traditionally
performed by a designated agent (usually an employee)
and outsourcing it to an undefined, generally large group
of people in the form of an open call.
The Soundbyte Version:
The application of Open Source principles to fields outside
of software.
Why the Power of the Crowd Is Driving the Future of Business
Jeff Howe
56. Peer production is about more
than sitting down and having a
nice conversation... It's about
harnessing a new mode of
production to take innovation
and wealth creation to new
levels.
– Eric Schmidt, Google CEO talks
crowdsourcing in Don Tapscott’s
Wikinomics, 2007
69. We work with thousands of innovators
around the world. In fact, more than 50
percent of our product initiatives involve
significant collaboration with innovators
outside of P&G.
71. …innovation is driven by
everyday end-users. ...Today,
more and more innovation
comes from the myriad
hobbyists and enthusiasts at
the tech-savvy edges of the
computing ecosystem.
– Geoffrey Koch, senior manager
with Intel Solution Services
76. We listen, learn and then
improve and innovate based
on what our customers want.
It’s one of the real advantages
of being a direct company.
– Dell Chairman and CEO
Michael Dell at the launch of
Dell’s IdeaStorm