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Using Infographics as a PR Strategy

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NowSourcing, Inc.
NowSourcing, Inc.

A presentation on how to use infographics to complement your public relations strategy.Dispelling myths, ROI, good and bad infographics, case studies and more. Presented by Brian Wallace, President of NowSourcing, Inc. on 9/27/12 for the Public Relations Society of America, HyperConnections Summit at Geogria Tech Research Institute. Twitter hashtag: #techprsa

NegóciosTecnologia
1 de 28
I nt r o • Why infographics, and not other content? • What is the ROI of an infographic? How to make the business case for an infographic? • What makes an infographic successful? • How much, and how long, should it take to produce an infographic?
W I nf ogr aphi cs? hy Everything else sucks and is boring.
M h: yt Al l I nf ogr aphi cs ar e Al i ke Prepare yourself.
Busi ness cases Get the picture?
500,000+ Pageviews 81,000 Pins – Pinterest 5,000 Facebook Likes 186,000 Stumbles 2,400 Retweets
15 million + reach Featured in: •Basically everything
300,000+ Pageviews 1 million+ total reach 18-35 market 172,000 Stumbles Featured in: •Wall Street Journal •Yahoo •Mashable •Boston Globe
Actual sales!
No habl o Por t ugues e
I nf ogr aphi cs ROI • Social Interaction • High quality links • Press • Leads • Sales / Conversions
For m a f or Success ul • Research • Design • Promotion • Timing • Luck
How Much, How Long? • Varies, but in the thousands • 2-3 Weeks
Unexpect ed r esul t s • Facebook • DEA • Product packaging • In-store displays • Earnings reports
Com on Tr aps m and Pi t f al l s • Embed codes • Sizing • Stretching • Lies in stats • No sources • No text • Overly greedy anchors/links
Thought s on Googl e • Cracking down? Maybe. • Don’t be a greedy stupid jerk.
I nf ogr aphi c Hat e Being tired of infographics is a lazy argument
Q&A
Cont act Brian Wallace bwallace@nowsourcing.co 502.442.7914 nowsourcing.com @nowsourcing linkedin.com/in/nowsourcing
Sour ces The Good: • http://www.wordstream.com/articles/facebook-vs-google-display-network • http://www.paintersoflouisville.com • http://www.bbb.org/top-online-scams • http://www.qsrweb.com/blog/8737/Restaurant-Social-Media-Top-10-Infographic • http://farm4.static.flickr.com/3552/3815032658_01cdffda0c_o.jpg • http://www.pokersites.com/blog/casino-cheating/ • The Bad: • http://www.mysafetysign.com/info/14-signs-hes-into-you-valentines-day-infographic.asp • http://www.wired.com/playbook/wp-content/uploads/2012/08/olympics-infographic-ball • http://runningshoes.com/olympic-running • http://www.infographicsshowcase.com/food-of-the-summer-infographic/ • http://infographicjournal.com/mcdonalds-whos-lovin-it/ • http://www.aoltv.com/2011/08/17/kim-kardashian-wedding-infographic/ • http://infosthetics.com/archives/competition_health_care.jpg The Rest: • http://alltheragefaces.com

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Using Infographics as a PR Strategy

  • 1.
  • 2. I nt r o • Why infographics, and not other content? • What is the ROI of an infographic? How to make the business case for an infographic? • What makes an infographic successful? • How much, and how long, should it take to produce an infographic?
  • 3. W I nf ogr aphi cs? hy Everything else sucks and is boring.
  • 4. M h: yt Al l I nf ogr aphi cs ar e Al i ke Prepare yourself.
  • 5.
  • 6.
  • 7.
  • 8.
  • 9.
  • 10.
  • 11.
  • 12. Busi ness cases Get the picture?
  • 13. 500,000+ Pageviews 81,000 Pins – Pinterest 5,000 Facebook Likes 186,000 Stumbles 2,400 Retweets
  • 14. 15 million + reach Featured in: •Basically everything
  • 15. 300,000+ Pageviews 1 million+ total reach 18-35 market 172,000 Stumbles Featured in: •Wall Street Journal •Yahoo •Mashable •Boston Globe
  • 17.
  • 18. No habl o Por t ugues e
  • 19. I nf ogr aphi cs ROI • Social Interaction • High quality links • Press • Leads • Sales / Conversions
  • 20. For m a f or Success ul • Research • Design • Promotion • Timing • Luck
  • 21. How Much, How Long? • Varies, but in the thousands • 2-3 Weeks
  • 22. Unexpect ed r esul t s • Facebook • DEA • Product packaging • In-store displays • Earnings reports
  • 23. Com on Tr aps m and Pi t f al l s • Embed codes • Sizing • Stretching • Lies in stats • No sources • No text • Overly greedy anchors/links
  • 24. Thought s on Googl e • Cracking down? Maybe. • Don’t be a greedy stupid jerk.
  • 25. I nf ogr aphi c Hat e Being tired of infographics is a lazy argument
  • 26. Q&A
  • 27. Cont act Brian Wallace bwallace@nowsourcing.co 502.442.7914 nowsourcing.com @nowsourcing linkedin.com/in/nowsourcing
  • 28. Sour ces The Good: • http://www.wordstream.com/articles/facebook-vs-google-display-network • http://www.paintersoflouisville.com • http://www.bbb.org/top-online-scams • http://www.qsrweb.com/blog/8737/Restaurant-Social-Media-Top-10-Infographic • http://farm4.static.flickr.com/3552/3815032658_01cdffda0c_o.jpg • http://www.pokersites.com/blog/casino-cheating/ • The Bad: • http://www.mysafetysign.com/info/14-signs-hes-into-you-valentines-day-infographic.asp • http://www.wired.com/playbook/wp-content/uploads/2012/08/olympics-infographic-ball • http://runningshoes.com/olympic-running • http://www.infographicsshowcase.com/food-of-the-summer-infographic/ • http://infographicjournal.com/mcdonalds-whos-lovin-it/ • http://www.aoltv.com/2011/08/17/kim-kardashian-wedding-infographic/ • http://infosthetics.com/archives/competition_health_care.jpg The Rest: • http://alltheragefaces.com