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01
                                                                                TECHNICAL
                                      The meaning of Alisha is meant for
                                                                                DRAWING
                                      the person who has well knowl-            Illustration works by
                                      edge in the way that she is. And          Pencil Drawing / Water Color
                                      I toke the concept of my name to
                                      make this portfolio as the one of
                                      book which you should pick once
                                      to see what and how far I came
                                      as Graphic Designer’s way, Now!
                                      Take your time for this book and
                                      Enjoy! :)




INDE X
01   |   Technical Drawing .... 2
02   |   Logo & Corporate Design ..... 5
03   |   Poster Design .... 8
04   |   Packaging Design .... 14
05   |   Catalog & Infomation brochure .... 17
06   |   Newspaper Design .... 22
07   |   Branding created & Corporation ... 25
         Book & Homepage Design
         Created Business Plan for the Corporation
08 | Photography ... 39
09 | Packaging Design ... 48
         • “Always Teatime” Packaging design of Tea product.
         • “Oh!My!!xxx!!!” Packaging design of Funnel product.
                                                                                                               2
10 | Swatch Collection Design ... 55
11 | Umbrella Branding Design ... 61
12 | Self Promotion DM ... 65
3   4
VEGE CREPE,
                                                VEGETABLE CREPE




    02
                                                & CAFFÈ CONCEPT
                                                STORE


         LOGO &
                                                Logo design and Interior’s Graphic
                                                work with the concept branding of
                                                Vegetable Crepe & Caffè Shop


         CORPORATE
                                                “Vege Crepe” at Lalaport depart-
                                                mentstore in Yokohama, Japan.
                                                (2007’s work)

         DESIGN
         01. Crepe & Caffè Shop’s Logo Design
         02. Apparel Shop’s Logo design




5                                                                                    6
BIARRITZ,




                                          03
    LUXUARY & CASUAL
    APPAREL SHOP


                                               POSTER
    Logo design and Corporate de-
    sign work with apparel shop,
    “Biarritz” the main concept of logo

                                               DESIGN
    is Luxuary & Casual, The ispiration
    of logo came from girly and luxu-
    ary beach. (2006’s work)
                                               01. + more communication Poster Design
                                               02. Poster Design for the theme of
                                                   Problem Solving in Thailand.




7                                                                                       8
ADVERTISING CAMPAIGN POSTER FOR
    NTT HIGASHI NIHON (Telephone company for east area,Japan)
    “+MORE COMMUNICATION CAMPAIGN”




                                                                This is poster design for Campaign Advertising for NTT Higashi Nihon (east ja-
                                                                pan’s telephone company). The theme and concept of poster for solving prob-
                                                                lem of less communication in family, Because of in that period (2005) in Japan,
9                                                               The problem of less communication in family is the big topic for solve the prob-
                                                                lem. This poster focus on the varietion of communication like holding the hand,    10
                                                                Hug and Kiss to make parents consumer realized about make more communi-
                                                                cation in family especially with their children. (2005’s work)
The campaign poster for Newspaper’s adverstising in the same series of + more
11   communication campaign. The point of veiw for this series is even any com-
     muncation like kiss or hug, It could be connect everyone in your family become       12
     together like the line with the heart which connected those 3 of posters together.
04
                                                                                                  PACKAGING
                                                                                                  DESIGN
                                                                                                  “KUKUYA” Japanese’s souvenir shop
                                                                                                  in Nagano, Japan




     “SPEAK LOUNDER MORE INTELLIGENT” CAMPAIGN POSTER
     DESIGN for TCDC (Thailand Creative Design Center)
     The objective of this poster created for advertised education’s seminar for Thai’s
     young generation. The concept of poster is about use graphic design for solve the
     social problem. I picked up the social problem in Thailand because there’re a lot of
13   young generation want to be as “follower” not “leader”, The thing which and help                                                 14
     young generation change their behavior is “the education” that why I connected edu-
     cation seminar to this graphic poster to make it more interesting in my own illustra-
     tion because using illustration work is the one which could be eye catched for young
     generation as well. (2011’s work)
“KUKUYA”
                                                          SOUVENIR
                                                          SHOP
                                                          IN NAGANO,
                                                          JAPAN.




     The packaging which I designed are the
15   package of dessert souvenir (1) and (2) and
     designed character called “Mikaeri Kobato”
                                                                       16
     (face round little pigeon) those of products
     still existing selling in this shop. (2007’s work)
05
                                               FIAT 500
                                               “ECO DRIVE”
      CATALOG &                                PROMOTION
                                               CATALOG
      INFOMATION
      BROCHURE
                                               Think Earth’s concept still con-
                                               cerned and focus all around the
                                               world. Fiat 500 also produced car
      01. Catalog Design for FIAT 500          which has well economized and
                                               operation CO2 emission for eco
      02. Information Brochure for Accademia   friendly consumers.
      Italiana Design school (Floor’s guide)




                                               The concept of this work I used Green and Blue as theme color to make consumers of
17                                             FIAT 500 feel like green design. But not just only that I play with the pattern of color to
                                               make more modern and chic which match to FIAT 500. (2011’s work)
                                                                                                                                             18
19   20
Floor Guide information Brochure
     for Accademia Italiana Design School.




                                                                                     06
     The concept of Brochure design is want to make understanding of Floor’s guide
     and informations of school for new students. (2011’s work)



                                                                                          NEWSPAPER
                                                                                          DESIGN
                                                                                          Newspaper design for Accademia Italiana’s
                                                                                          student




21                                                                                                                                    22
NEWSPAPER “INST”
     (INTERNATIONAL STUDENT)
     for Accademia Italiana’s
     Student
     The concept of this newspaper design is make more fun
     in newspaper not only useful information but also look fun
     when students read this newspaper. The contents of this
     newspaper included useful informations such as how to
     economized and plan some trip in Europe while students
     studing aboard in Italy, Design inspiration from student’s
     work and international student’s interview, Fashion and
23   Foods talk. (2011’s work)                                    24
07
                                                               BUSINESS
                                                               PLAN for the
      BRANDING &                                               concept of
                                                               branding and
      CORPORATION                                              coporation.
      Branding corporation and created for Mar-
      keting and Trend subject included product
      designed (Book) and Business plan.

      The idea of this brand corporation came from the
      inspiration of organic lace making from Australia and
      for group work, We found that there’re not much
      business player who deal the business with Lace
      business for making some book in the market, That
      why we choosed to created the book which talked
      about pure Lace’s stories.
      The details of this book contained with the history of
      Lace, The method of making Lace, and the impor-
      tance thing which for this book is we will make Lace
      become the thing that it has to be Trendy thing as
      lace doing in the moment.
      Not only introduced this book to the market,
      This corporation also guide consumers who inter-
      esting in Lace Fashion to become the one of Lace
      community in online store.
      The things that the group of corporation created for
      this project are 1) Book designed and created called
      “Lace - the fine web”, 2) Online store for everything
      about Lace (focus on clothing and fashionable line)
      called “Lace and Story” and the branding for the co-
      poration is “Lace and Story”.




25                                                                            26
27   28
PRODUCT :
     BOOK DESIGN




29                 30
31   32
33   34
35   36
PRODUCT 2 :
     ONLINE STORE
     for selling book, Lace’s fashion items.




37                                             38
08
      PHOTOGRAPHY
      Photography project called “DAY DREAM”
      represented for girl’s dreaming, Some of the
      model dreaming about graduation, marry,
      and become famous designer.




39                                                   40
41   42
43   44
45   46
09
          PACKAGING
          DESIGN
          Packaging Design
          for Tea Product “Always Teatime” brand.




47                                                  48
Brand labeling
                                                                                     “Always Teatime”




                                                                                     Packaging’s label image   Packaging’s label image
                                                                                     “Mad Tea Party”           “Too late whitetea rabbit”
     Packaging design and product rendering                                          Spice tea flavor          Relax white tea flavor

     for tea package brand “Always Teatime”.
     This packaging and branding design came from the inspiration of Alice in
49   Wonderland linked to the concept of tea’s product and used 2 of main char-                                                             50
     acters as “Mad Hatter” stand for Spice flavor of tea and “White Rabbit” stand
     for White tea flavor. This package design and image rendering by Cinema 4D
     program for tea bottle and product’s box.
51   52
53   54
10
      SWATCH
      COLLECTION
      DESIGN
      Design pattern for Swatch collection.
      This project created for collaboration
      project between Swatch and WWF.
      The inspiration came from the trans-
      formed of numbers on watch’s dial be-
      came 12 kinds of endangered animals
      under the purpose of more care and
      know about endangered animals.




55                                             56
57   58
59   60
11
                                                           Brand name, Logo and Logo type design




      PRODUCT
      BRANDING
      DESIGN
      FOR WELLNESS
      BEVERAGE PRODUCTS
      This project was designed for ap-
      plied the competition of italian bev-
      erage company “STERILGARDA” to
      produced the umbrella brand for new
      line products which have 3 products
      of beverage as
      1) Natural Juice
      2) Non added sugar Juice
      3) Fuctional tea
      Under the theme of “Wellness” prod-
      uct, Wellness is a healthy life; a healthy
      way of living that starts from the food
      intake.
      for targets as
      • Women, between 25 and 54 years;
      • Young families and singles;
      • Children/Kids.
      The new product line will also be environmen-
      tally friendly and eco-sustainable, because the
      paper used for packaging comes from respon-
      sibly managed forests, certified by FSC – Forest
      Stewardship Council, which issues an eco-label,
      in addition to being recyclable. This pack will be
      made by industry leader Tetra Pak.




61                                                                                                 62
63   64
Back page                             Front page




 12
      SELF
      PROMOTION
      DM
      Student’s project for Self Promotion
      DM created for apply job in the future.
      Theme of this work is Playful me that
      I want my client feels my identity side
      as based on Playful design.
      From the concept based on my iden-
      tity, I started from the meaning of my
      name “Alisha” which means the per-
      son who have knowledge. The de-
                                                                        Pop-up Page
      signed of DM had created by the sym-
      bol of knowledge “book” like Pop-up
      DM style.




65                                                                                                 66
                                                            Pop-up DM
Back page with Name card




     Main page

                                                                Name card (Back)




67                                                                                 68
                 Name card (Front)
BIOGRAPHY
                                              Alisha Paturiyavet (07.Jan.84.Bangkok)
                                              2005
                                              Graduated from Tokyo Designer Gakuin
                                              College in Computer Graphic Design department,
                                              Tokyo, Japan. (certificated diploma)
                                              2005-2007
                                              Worked as Junior Graphic Designer
                                              at Contemporary Planning Center,
                                              Tokyo, Japan
                                              2007-2011
                                              Worked as Freelance illustrator, Japanese Translator

Thanks for take your time                     2011-2012
                                              Studied Graphic Design from 4th semester
                                              at Accademia Italiana.

to see this book                              (Graduate in December,2012 for Bachelor’s degree)



           “It is not so very important for
           a person to learn facts. For
           that he does not really need
           a college. He can learn them
           from books. The value of an
           education is a liberal arts col-
           lege is not learning of many
           facts but the training of the
           mind to think something that
           cannot be learned from text-
           books.”
                           Albert Einstein

           to be continue!

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2012portfolio alisha

  • 1.
  • 2. 01 TECHNICAL The meaning of Alisha is meant for DRAWING the person who has well knowl- Illustration works by edge in the way that she is. And Pencil Drawing / Water Color I toke the concept of my name to make this portfolio as the one of book which you should pick once to see what and how far I came as Graphic Designer’s way, Now! Take your time for this book and Enjoy! :) INDE X 01 | Technical Drawing .... 2 02 | Logo & Corporate Design ..... 5 03 | Poster Design .... 8 04 | Packaging Design .... 14 05 | Catalog & Infomation brochure .... 17 06 | Newspaper Design .... 22 07 | Branding created & Corporation ... 25 Book & Homepage Design Created Business Plan for the Corporation 08 | Photography ... 39 09 | Packaging Design ... 48 • “Always Teatime” Packaging design of Tea product. • “Oh!My!!xxx!!!” Packaging design of Funnel product. 2 10 | Swatch Collection Design ... 55 11 | Umbrella Branding Design ... 61 12 | Self Promotion DM ... 65
  • 3. 3 4
  • 4. VEGE CREPE, VEGETABLE CREPE 02 & CAFFÈ CONCEPT STORE LOGO & Logo design and Interior’s Graphic work with the concept branding of Vegetable Crepe & Caffè Shop CORPORATE “Vege Crepe” at Lalaport depart- mentstore in Yokohama, Japan. (2007’s work) DESIGN 01. Crepe & Caffè Shop’s Logo Design 02. Apparel Shop’s Logo design 5 6
  • 5. BIARRITZ, 03 LUXUARY & CASUAL APPAREL SHOP POSTER Logo design and Corporate de- sign work with apparel shop, “Biarritz” the main concept of logo DESIGN is Luxuary & Casual, The ispiration of logo came from girly and luxu- ary beach. (2006’s work) 01. + more communication Poster Design 02. Poster Design for the theme of Problem Solving in Thailand. 7 8
  • 6. ADVERTISING CAMPAIGN POSTER FOR NTT HIGASHI NIHON (Telephone company for east area,Japan) “+MORE COMMUNICATION CAMPAIGN” This is poster design for Campaign Advertising for NTT Higashi Nihon (east ja- pan’s telephone company). The theme and concept of poster for solving prob- lem of less communication in family, Because of in that period (2005) in Japan, 9 The problem of less communication in family is the big topic for solve the prob- lem. This poster focus on the varietion of communication like holding the hand, 10 Hug and Kiss to make parents consumer realized about make more communi- cation in family especially with their children. (2005’s work)
  • 7. The campaign poster for Newspaper’s adverstising in the same series of + more 11 communication campaign. The point of veiw for this series is even any com- muncation like kiss or hug, It could be connect everyone in your family become 12 together like the line with the heart which connected those 3 of posters together.
  • 8. 04 PACKAGING DESIGN “KUKUYA” Japanese’s souvenir shop in Nagano, Japan “SPEAK LOUNDER MORE INTELLIGENT” CAMPAIGN POSTER DESIGN for TCDC (Thailand Creative Design Center) The objective of this poster created for advertised education’s seminar for Thai’s young generation. The concept of poster is about use graphic design for solve the social problem. I picked up the social problem in Thailand because there’re a lot of 13 young generation want to be as “follower” not “leader”, The thing which and help 14 young generation change their behavior is “the education” that why I connected edu- cation seminar to this graphic poster to make it more interesting in my own illustra- tion because using illustration work is the one which could be eye catched for young generation as well. (2011’s work)
  • 9. “KUKUYA” SOUVENIR SHOP IN NAGANO, JAPAN. The packaging which I designed are the 15 package of dessert souvenir (1) and (2) and designed character called “Mikaeri Kobato” 16 (face round little pigeon) those of products still existing selling in this shop. (2007’s work)
  • 10. 05 FIAT 500 “ECO DRIVE” CATALOG & PROMOTION CATALOG INFOMATION BROCHURE Think Earth’s concept still con- cerned and focus all around the world. Fiat 500 also produced car 01. Catalog Design for FIAT 500 which has well economized and operation CO2 emission for eco 02. Information Brochure for Accademia friendly consumers. Italiana Design school (Floor’s guide) The concept of this work I used Green and Blue as theme color to make consumers of 17 FIAT 500 feel like green design. But not just only that I play with the pattern of color to make more modern and chic which match to FIAT 500. (2011’s work) 18
  • 11. 19 20
  • 12. Floor Guide information Brochure for Accademia Italiana Design School. 06 The concept of Brochure design is want to make understanding of Floor’s guide and informations of school for new students. (2011’s work) NEWSPAPER DESIGN Newspaper design for Accademia Italiana’s student 21 22
  • 13. NEWSPAPER “INST” (INTERNATIONAL STUDENT) for Accademia Italiana’s Student The concept of this newspaper design is make more fun in newspaper not only useful information but also look fun when students read this newspaper. The contents of this newspaper included useful informations such as how to economized and plan some trip in Europe while students studing aboard in Italy, Design inspiration from student’s work and international student’s interview, Fashion and 23 Foods talk. (2011’s work) 24
  • 14. 07 BUSINESS PLAN for the BRANDING & concept of branding and CORPORATION coporation. Branding corporation and created for Mar- keting and Trend subject included product designed (Book) and Business plan. The idea of this brand corporation came from the inspiration of organic lace making from Australia and for group work, We found that there’re not much business player who deal the business with Lace business for making some book in the market, That why we choosed to created the book which talked about pure Lace’s stories. The details of this book contained with the history of Lace, The method of making Lace, and the impor- tance thing which for this book is we will make Lace become the thing that it has to be Trendy thing as lace doing in the moment. Not only introduced this book to the market, This corporation also guide consumers who inter- esting in Lace Fashion to become the one of Lace community in online store. The things that the group of corporation created for this project are 1) Book designed and created called “Lace - the fine web”, 2) Online store for everything about Lace (focus on clothing and fashionable line) called “Lace and Story” and the branding for the co- poration is “Lace and Story”. 25 26
  • 15. 27 28
  • 16. PRODUCT : BOOK DESIGN 29 30
  • 17. 31 32
  • 18. 33 34
  • 19. 35 36
  • 20. PRODUCT 2 : ONLINE STORE for selling book, Lace’s fashion items. 37 38
  • 21. 08 PHOTOGRAPHY Photography project called “DAY DREAM” represented for girl’s dreaming, Some of the model dreaming about graduation, marry, and become famous designer. 39 40
  • 22. 41 42
  • 23. 43 44
  • 24. 45 46
  • 25. 09 PACKAGING DESIGN Packaging Design for Tea Product “Always Teatime” brand. 47 48
  • 26. Brand labeling “Always Teatime” Packaging’s label image Packaging’s label image “Mad Tea Party” “Too late whitetea rabbit” Packaging design and product rendering Spice tea flavor Relax white tea flavor for tea package brand “Always Teatime”. This packaging and branding design came from the inspiration of Alice in 49 Wonderland linked to the concept of tea’s product and used 2 of main char- 50 acters as “Mad Hatter” stand for Spice flavor of tea and “White Rabbit” stand for White tea flavor. This package design and image rendering by Cinema 4D program for tea bottle and product’s box.
  • 27. 51 52
  • 28. 53 54
  • 29. 10 SWATCH COLLECTION DESIGN Design pattern for Swatch collection. This project created for collaboration project between Swatch and WWF. The inspiration came from the trans- formed of numbers on watch’s dial be- came 12 kinds of endangered animals under the purpose of more care and know about endangered animals. 55 56
  • 30. 57 58
  • 31. 59 60
  • 32. 11 Brand name, Logo and Logo type design PRODUCT BRANDING DESIGN FOR WELLNESS BEVERAGE PRODUCTS This project was designed for ap- plied the competition of italian bev- erage company “STERILGARDA” to produced the umbrella brand for new line products which have 3 products of beverage as 1) Natural Juice 2) Non added sugar Juice 3) Fuctional tea Under the theme of “Wellness” prod- uct, Wellness is a healthy life; a healthy way of living that starts from the food intake. for targets as • Women, between 25 and 54 years; • Young families and singles; • Children/Kids. The new product line will also be environmen- tally friendly and eco-sustainable, because the paper used for packaging comes from respon- sibly managed forests, certified by FSC – Forest Stewardship Council, which issues an eco-label, in addition to being recyclable. This pack will be made by industry leader Tetra Pak. 61 62
  • 33. 63 64
  • 34. Back page Front page 12 SELF PROMOTION DM Student’s project for Self Promotion DM created for apply job in the future. Theme of this work is Playful me that I want my client feels my identity side as based on Playful design. From the concept based on my iden- tity, I started from the meaning of my name “Alisha” which means the per- son who have knowledge. The de- Pop-up Page signed of DM had created by the sym- bol of knowledge “book” like Pop-up DM style. 65 66 Pop-up DM
  • 35. Back page with Name card Main page Name card (Back) 67 68 Name card (Front)
  • 36. BIOGRAPHY Alisha Paturiyavet (07.Jan.84.Bangkok) 2005 Graduated from Tokyo Designer Gakuin College in Computer Graphic Design department, Tokyo, Japan. (certificated diploma) 2005-2007 Worked as Junior Graphic Designer at Contemporary Planning Center, Tokyo, Japan 2007-2011 Worked as Freelance illustrator, Japanese Translator Thanks for take your time 2011-2012 Studied Graphic Design from 4th semester at Accademia Italiana. to see this book (Graduate in December,2012 for Bachelor’s degree) “It is not so very important for a person to learn facts. For that he does not really need a college. He can learn them from books. The value of an education is a liberal arts col- lege is not learning of many facts but the training of the mind to think something that cannot be learned from text- books.” Albert Einstein to be continue!