What are the seeds of social media strategy? How do you lead it for competitive advantage? Our presentation outlines the essential elements and describes the
14. Social Media Survey Results
4. Which of the following online and social media channels do you use outside of your
professional life (I.e. in your private life) (Select all that apply)
Response
Percent
Response
Count
Facebook. 58.8% 10
Twitter. 17.6% 3
LinkedIn. 70.6% 12
Youtube. 52.9% 9
Bloggs. 23.5% 4
Podcasts. 52.9% 9
Websites. 76.5% 13
Google plus. 23.5% 4
Online video other than Youtube. 17.6% 3
Webinars. 17.6% 3
Whitepapers. 11.8% 2
Other (please specify)
11.8% 2
answered question 17
skipped question 0
15. 9 of 72
Unaware of budget dimensions
or prefer not to answer.
23.5% 4
answered question 17
skipped question 0
12. How would you describe your agency's approach to business planning?
Response
Percent
Response
Count
We do not maintain a business
plan.
0.0% 0
Our business plan is updated
each year and guides the
operation of the agency.
87.5% 14
Our business plan is updated every
two or three years.
6.3% 1
Our business plan is updated
infrequently.
0.0% 0
Unsure. 6.3% 1
answered question 16
skipped question 1
Social Media Survey Results
16. 15. What is the Number One measure of success for your online activity and social
media activities?
Response
Percent
Response
Count
Newsletter Subscribers. 0.0% 0
Online sales. 0.0% 0
Webform inquiries (Client requests
via a webform).
6.3% 1
Email inquiries. 6.3% 1
Phone inquiries. 6.3% 1
Complimentary report / Ebook
downloads.
6.3% 1
Online Community Members. 0.0% 0
Team member recruits. 0.0% 0
Blog Subscribers. 0.0% 0
We have not identified a
measure of success.
50.0% 8
We have no online activity or
social media activities.
0.0% 0
Other (please specify)
25.0% 4
answered question 16
skipped question 1
Social Media Survey Results
17. 17. Which of the following online activities does your agency use? (Select all that apply)
Response
Percent
Response
Count
Private client area on website (or
membership site).
45.5% 5
Youtube. 36.4% 4
Online video. 36.4% 4
Email newsletter and
communication.
81.8% 9
Search engine optimization. 45.5% 5
Webinars. 9.1% 1
Whitepapers. 9.1% 1
Ebooks. 0.0% 0
Pay per click advertising. 0.0% 0
Banner Ads. 0.0% 0
Web analytics. 45.5% 5
Usability testing. 36.4% 4
Other (please specify)
9.1% 1
answered question 11
skipped question 6
Social Media Survey Results
45. What is Crowdsourcing? People working together
Representative
Democracy
Participatory
Democracy
46. Examples of Collaboration and Crowdsourcing
Elections
Betting Odds
Stockmarket
Best Seller
Science
Wikipedia
Flash Mobs
Google PageRank
Firefox
Threadless
60. Problem or Solution?
“We live in a world of social media, online sales,
internet banking and apps for almost everything...
But the advances we see in the private sector - have
not been picked up well by the public sector.”
John Key
15 March 2012
61. Image : James Cridland
www.NormanChorn.com
Social Media Strategy Clinic