1. Executive Profiling
Winning Work Online
Corlette Consulting

2. What we do
• Corlette Consulting works with Senior
Executives and Board Directors educating
them on how to use online communication and
community building to benefit their personal
career and organisational brand value.
• We collaborate to develop and implement
strategies which when done well translate
readily into social and financial benefit.

3. How We Do It
We link business strategy and goals with online
solutions and people development.
We integrate ...
• The organisation
• Their people
• Their potential audience

4. Introduction
• Your name and who you work for then a thirty
word (max) descriptor to include for example...
• What you do?
• What drives you?
• Your passion
• A little message.

5. Meeting your needs
We invited you to tell us what you wanted from
today’s Masterclass.
• Profile development, optimisation and tidy.
• Demystify the technical stuff
• Improve skills
• Locate, use, target and filter contacts
• LinkedIn as a business driver
• Blogging and Twitter

6. Meeting your needs
We invited you to tell us what you wanted from
today’s Masterclass.
• Any more .....
• When to take a connection offline

7. What’s on Offer
The Masterclass is offered at two levels.
Level 1 – Understand the Power of LinkedIn
• Profile production and optimisation
• Introduction to Business Pages
• Managing your contacts
• Targeting, searching and groups
• Connecting other social media to your
LinkedIn profile

8. What’s on Offer
Level 2 – Unleashing the Power of LinkedIn
• Effective group communication
• Building your Business Page
• Raising your status with effective
communication.
• Developing your own group that others
will rely on.

9. Social Business
• 61% growth in demand of software & tools by
2016 resulting in $6.4B anticipated spend
from $600M in 2011
• 57% of companies who have invested in social
business, strategy, tools & platforms have out
performed in revenue terms by 23%
• 20% savings in time to manage projects using
collaboration tools/community platforms.

10. The Service: LinkedIn
• An online network of 175 million people
worldwide.
• 10 million UK users.
• Tens of thousands of networking, marketing and
“sales” opportunities.

11. 175 million people
• 49% female 51% male
• Currently in 200 countries
• Top growth areas Indonesia 111% Turkey 97.3%
and Brazil 91%

12. Industries & Functions
Top Industries:
High Tech, Finance
, Manufacturing, Medical, Education, Consumer
Good, Government, Legal, Recruitment, Investm
ent & Property, Energy , Construction
Top Job Functions:
Finance, Sales, Entrepreneurship, Operations, E
ngineering
, IT, Consulting, Legal, Administration, Recruitme
nt

13. LinkedIn - what it does
• Creates positive and effective personal profiles.
• Optimises profiles with business page.
• Helps build personal and organisational
networks.
• Shares high quality material, through updates,
links, discussions and group participation.
• Binds the stakeholders together with an effective
marketing strategy.

14. An Effective It is your personal
marketing page
LinkedIn
Profile
It is your “Shop window”
What does it do?
What do you include in it?
It’s more than a CV

15. What goes A carefully
into your worded headline.
Profile
Who you work for.
Contact details
Recommendations –
give and receive

16. What goes Anything that
enhances your
into your status.
Profile Who you worked for in the
past and what you did.
Qualifications and Accreditations
Your specialities and
interests.
Recommendations –
give and receive

17. Enhance
your Profile
Files and Documents
Applications Books and Journals
Videos
Blogging

18. Company Pages
Let’s look at a couple
• Mitie
• RBS
• Equality Edge – including video

19. Your Personal URL
• Go to Edit
• Down the right hand side click “Customise
Profile URL”
• Add your name

20. Company Pages
A Company Page is an opportunity
provided by LinkedIn to assist with...
• Marketing
• Communication
• Profile optimisation
• Visibility

21. Company Pages
A Company Page can..
• Invite followers
• Define products and services
• Receive recommendations
• Present special offers
• Act as a recruitment site

22. Your Contacts
A contact base of thousands needs
effective management.
LinkedIn provides an automated tagging
process, derived from profiles.
Additional and personalised tagging
should be undertaken.

23. Business Pages
A Business Page can..
• Invite followers
• Define products and services
• Receive recommendations
• Present special offers
• Act as a recruitment site

24. Making New Contacts
How to locate and invite connections..
• Be curious and inquisitive
• Any visitors to your profile page.
• Searching and advanced searches
by sector, position or name.

25. Be Curious
Be Curious, you never know who is out
there.
It’s not only who you know, it’s who you
know they know, too. (work that one out)
Your contacts may have just connected
with your future best customer.

26. Advanced Searching
• sales director" OR "business development
director" OR "marketing director"
• OR "head of sales" OR "head of business
development" OR "head of marketing"
• OR "senior marketing manager" OR "senior
sales manager" OR "senior business
development manager" OR "sales manager"
OR "business development manager" OR
"marketing manager

27. Inviting a Connection
• You only have 300 characters to extend an
invite.
• Always customise the invitation, never use the
LinkedIn template.
• Never sell in the invitation, or invite someone
to become one of your customers

28. An Example Invitation
I see you have visited my profile page.... OR
Your name just came up on my LinkedIn page....
OR I see we have many shared connections...
...and I notice that there is some synergy
between us. I would be pleased if you would
accept this invitation to connect and let’s see
what emerges.
Best
Michael

29. Communicating with Contacts
Opportunities to make contact...
• Individual or multiple direct LinkedIn
messaging.
• Via profile or Company Page updates.
• People who have viewed you
• People you may know
• Via email – an email address is on every
profile.
• Using the Outlook Social Connector

30. Outlook Social Connector
This excellent feature is downloadable
from the Tools tab at the bottom of each
LinkedIn page.
It is a powerful addition that creates a
LinkedIn file in your Outlook Contacts with
all connections, their position and email
address.

31. Business Pages

32. Outlook Social Connector
It also changes the look of your Outlook
emails, by placing your contacts picture
at the end of each email itself.
Warning – it is a very large add-on and
can affect the speed of older computers.

33. Outlook Social Connector
It also changes the look of your Outlook
emails, by placing your contacts picture
at the end of each email itself.
Warning – it is a very large add-on and
can affect the speed of older computers.

34. Contact Warning
Direct selling does not go down well in
LinkedIn.
Remember a 5:1 ratio. Give five pieces of
information to every one take (sell)!
Make sure all communication is worthy of
your position, enhancing your online status.

35. Working in Group
Groups available are
• Alumni
• Industry
• Functional
• Geographic
• Fun
• Interest or issues-based
• Building your own….?

36. Working in Group
Groups are the foundation of the power
of LinkedIn. They give a real opportunity
to ..
• Raise your profile and status
• Make solid connection
• Enhance your searches
• Contact people
• Learn and share information

37. Working in Group
Groups are the foundation of the power
of LinkedIn. They give a real opportunity
to ..
• Raise your profile and status
• Make solid connection
• Enhance your searches
• Contact people
• Learn and share information

38. Other Social Media
All these can be on your LinkedIn profile
• Blog – get out your key messages through
articles and case studies. Very effective.
• Twitter – short and concise (140 character)
messages linked to you update bar.
• Facebook (business) Page, not personal, is
good for B to C connecting.

39. Meeting your needs today
This is what you wanted – have we succeeding in
meeting your needs.
• Profile development, optimisation and tidy.
• Demystify the technical stuff
• Improve skills
• Locate, use, target and filter contacts
• LinkedIn as a business driver
• Blogging and Twitter

40. Primary Contact
Norma Corlette
Mob 07811373582
norma@normacorlette.com