Learn 6 best practices for finding and engaging with your top industry influencers.

1. Finding & Engaging
Influencers: Questions /
Methods / Practices
Presented by:
Adam Proehl
@adamproehl

2. About Me
• In Digital Marketing since 1998; specialize in complex & multichannel sales
• Principle at NordicClick Interactive – a full service Digital
Marketing Agency based in Minneapolis
• Spoken at many industry conferences including Pubcon, SEMPO,
eMetrics, B2B, OMS, SES, MDMA, BMA
• Instructor at the Online Marketing Institute & University of San
Francisco
• Long Suffering Minnesota Sports Fan
@adamproehl

3. Definition
Source: Dictionary.com
@adamproehl

4. Definition
Source: Dictionary.com
@adamproehl

5. Definition
on
Source: Dictionary.com
@adamproehl

6. So This Is
Really
Nothing New
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7. Magazine Ads
Well, if it’s OK with the doctor…
@adamproehl

8. Guerilla Marketing – Old School
Weinermobile 1938
Goodyear Blimp 1925
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9. 6 Things to
Think About
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10. #1 Key First Questions
@adamproehl

11. #1: Key First Questions
• What is my business objective?
• Types of influencers? Who are they?
• What’s realistic?
• Needs of customers
• What will an “influencer” actually care
about?
@adamproehl

12. #2 Where to Look
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13. #2 Where to Look
A) Your own network & database
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14. #2 Where to Look
Example - Pinterest:
www.pinterest.com/source/YOUR_DOMAIN.com
@adamproehl

15. #2 Where to Look
Example – Facebook:
Know who’s checking in
@adamproehl

16. #2 Where to Look
Example – Email Database:
•
•
•
•
Behavior
Segments
Engagement
Interaction
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17. #2: Where to Look
B) Outside Influencers
Example: Niche Industry Blogger
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18. #2: Where to Look
Example: Niche Industry Blogger
Tool: Followerwonk
•
Bio Search
•
Influencers
•
“Wonk Score”
•
Good Starting Point
•
Geo
@adamproehl

19. #2: Where to Look
Example: Niche Industry Blogger
“Pharmaceutical &
Medical Device
Packaging &
Labeling”
• Twitter Lists
• G+ Circles
@adamproehl

20. #2: Where to Look
Example: Journalists
More than
90% use
Facebook,
Linkedin, &
Twitter
Used to be free
@adamproehl

21. #2: Where to Look
Example: Journalists / Media / Bloggers
Competitors
@adamproehl

22. #2: Where to Look
C) Chats & Forums
List of Chats: http://bit.ly/ubtjt3
• Google Spreadsheet
• Several lists floating out there
• Participate
• Create your own – topic related;
no shameless pimping
@adamproehl

23. #3 Make them feel special
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24. #3 Make them feel special
• Customer Loyalty
• Nothing New
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25. #3: Make them feel special
Customer Loyalty Examples:
@adamproehl

26. #3 Make them feel special
• Customer Support
• Again, Nothing New
@adamproehl

27. #4 Think about the Rat’s _ss
• Why should anyone care?
• Will the right people care?
• Does it solve anything?
• Does it mean something to
your intended audience?
• Is it a shameless plug?
@adamproehl

28. #5
Don’t Be a Social Media
Douchebag Marketer
@adamproehl

29. #5: No Douchbaggery
• Nothing wrong with connecting
• Nothing wrong with an ad or promoted
post
• Nothing wrong with an occasional pitch
…but
@adamproehl

30. #5: No Douchbaggery
This is you:
Until you prove yourself otherwise
@adamproehl

31. #5: No Douchbaggery
Tool:
@adamproehl

32. #6
Think About “Who
Influences the
Influencer”
@adamproehl

33. #6: Who Influences the
Influencer?
Why you should care:
Someone else needs to think
you’re great.
@adamproehl

34. Tool:
#6: Who Influences the
Influencer?
Foller
www.foller.me
@adamproehl

35. Thank You
Adam Proehl
adam@nordicclick.com
@adamproehl
@adamproehl